Corporate hierarchy data indicate where the decision-making power in a company lies. Learn how it can empower your enterprise sales strategy.
May 26, 2020 | 11 minute read
A BASHO email is a very personalized B2B cold email to a potential client, usually at a high-value account. Here are our winning examples.
May 21, 2020 | 13 minute read
What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry t...
May 19, 2020 | 7 minute read
Predictive intelligence uses data mining, algorithms, and AI to identify when businesses may be ready to buy. Learn how sales & marketing can use it.
May 14, 2020 | 11 minute read
Sales territory planning prioritizes your team’s time and reveals untapped regions or verticals. Learn to build a sales territory plan in three steps.
May 11, 2020 | 7 minute read
The days of generic product demos are gone. Read these tips on how to sell your software with sales-driven demos instead.
May 1, 2020 | 11 minute read
ZoomInfo's intent data allows us to predict purchases by analyzing trends in companies' web activity. So, what patterns have emerged during COVID-19?
April 24, 2020 | 7 minute read
Sales intelligence is much more than contact data. It also includes tools and software with powerful predictive algorithms to streamline sales.
April 23, 2020 | 23 minute read
Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink...
April 13, 2020 | 3 minute read
An organizational chart is a roster for sales – it shows the position everyone plays in an organization. A roadmap to your buyer. A sales-prospecting blueprin...
April 3, 2020 | 9 minute read
They delete your emails. They decline your invitations. They cut your calls short...What does it take to sell to the Chief Marketing Officer?
February 13, 2020 | 8 minute read
If you’re at a small company or start up, the idea building a robust sales pipeline may sound daunting. But once you understand the structural needs and s...
December 2, 2019 | 8 minute read
A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of va...
November 20, 2019 | 7 minute read
How can you ensure your prospect feels they won while winning business yourself? Our top closers share 9 sales closing techniques - backed by numbers.
November 13, 2019 | 10 minute read
You might be familiar with Maslow’s Hierarchy of Needs, Abraham Maslow’s psychological theory about human needs and development. But, have you ever...
November 5, 2019 | 7 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
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