ZoomInfo Blog

Whether you love them, hate them, or simply tolerate them, quotas are synonymous with sales. They set expectations, structure compensation, and give revenue leaders a number to chase. But lately, many sales teams find that quota attainment has become harder than ever. Fewer reps are hitting their numbers, account slippage makes forecasting unpredictable, and territory […]

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals.  There’s certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and […]

When it’s time for go-to-market strategy to become revenue reality, today’s most innovative GTM teams know that intelligence makes all the difference.  So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the world’s most important companies? That’s the idea behind the […]

ZoomInfo’s State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams — and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results. But despite the […]

Sales teams today are under immense pressure to move fast, stay focused, and make every deal count. That’s why ZoomInfo Copilot is built to support sellers, all the way from first touch through closed-won. Whether you’re qualifying a cold lead or trying to get a deal over the finish line, Copilot now delivers AI-powered insights […]

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. Syed recently highlighted this problem through the lens of Systems Thinking — an approach that examines how components interact […]

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that it’s actually a subsidiary of your largest customer. What should’ve been a smooth upsell turned into wasted effort — time you could have spent on an expansion play that was actually effective. It’s […]

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. But moving from inspiration to action is easier said than done. One major roadblock? Incomplete, inaccurate data that isn’t built to capture the constantly evolving needs of your customers.  […]

Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesn’t.  The goal: helping every rep improve their performance. From refining your team’s techniques to […]

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result? Blind spots in your addressable market and missed opportunities from good-fit prospects. […]

As long as humans are entering data into marketing forms, email signup lists, and CRM systems, duplicate data will never truly go away. And as the volume of data collection and processing continues to increase, the potential for duplicate data to cause havoc will only grow. How much damage can it do? According to Gartner, […]