ZoomInfo Blog

Proven strategies and plays that actually help you do your job.

    strategies

    Your CRM Wasn’t Built for Go-to-Market. GTM Studio Can Help

    Your CRM is a great place to store and organize data. But it wasn’t built to handle the kind of detailed, creative, nuanced ideas that set today’s GTM leaders apart from the competition.  The solution? Connecting that first-party data with powerful, high-quality third-party sources, and activating those datasets in an intuitive interface that lets your […]

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    strategies

    Account-Based Marketing: Keys to a Winning ABM Strategy

    Roughly 20 years into its evolution, the popularity of account-based marketing shows no signs of slowing. In a recent survey, B2B marketing leaders agreed that account-based marketing produces better pipeline growth, revenue growth, and return on investment than competing approaches. But there’s a catch: Without a strong data foundation, even the most thorough account-based marketing […]

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    category iconnews & trends

    ZoomInfo Reviews: What Customers and Analysts Say

    When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfo’s go-to-market intelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster.  Here’s what customers, analysts, and the numbers […]

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    strategies

    ZoomInfo is a Customers’ Choice in the 2025 Gartner Voice of the Customer Report for ABM Platforms

    When customers speak, we listen. And we like what they’re saying. ZoomInfo has been named a Customers’ Choice in the 2025 Gartner® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms, the only vendor positioned in the Customers’ Choice quadrant in this report. For us, this recognition highlights the unique value that Go-to-Market Intelligence […]

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    category iconnews & trends

    Beyond the CRM: Fueling AI Agents with Go-to-Market Intelligence

    Go-to-market success isn’t just about hustle. It also takes harmony: Product and revenue, data and intuition, creativity and execution.  For too many companies today, that level of alignment remains a pipe dream. But it doesn’t have to be that way. ZoomInfo CEO Henry Schuck recently sat down to discuss this and more with Sangram Vajre, […]

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    strategies

    Best B2B Contact Database Platforms for 2025

    No matter how tight your go-to-market strategy or how skilled your sales team, one hard truth remains: it’s nearly impossible to reach scale in B2B by relying purely on inbound tactics.  That means finding qualified prospects and converting them at a predictable rate, a job you simply can’t do without clean, accurate, and up-to-date contact […]

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    strategies

    AI in RevOps Survey: Here’s How AI Power Users Get Real Results

    AI is a force multiplier for revenue operations, with early adopters already unlocking clear advantages across go-to-market systems. And those advantages are helping RevOps teams step into the spotlight as key architects of growth and strategic direction. Those are among the findings in ZoomInfo’s State of AI 2025 Report, drawn from a survey of more […]

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    strategies

    How to Build a Successful Go-to-Market Strategy

    Whether you’re a startup launching a new product or an enterprise expanding into new territories, a unified go-to-market strategy is essential to success and strong, sustainable growth. But too many businesses mistakenly think of their go-to-market strategy as a static process — do it once, and let it ride.  The best go-to-market strategies are repeatable, […]

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    strategies

    GTM Studio: Closing the Gap Between Ideas and Execution for RevOps

    How many times has your team proposed a creative new strategy or killer go-to-market play, only to have their ideas strangled in a thicket of IT, data science and engineering conflicts? If you’re a sales leader or revenue operations professional, it’s a constant struggle. We have access to more data and better buying signals than […]

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    strategies

    The Playbook Fallacy: Scaling Creativity, Not Process, Wins in GTM

    For over a decade, our profession has optimized B2B revenue around predictability: templates, playbooks, automation. In effect, we’ve tried to industrialize go-to-market.  But now, the old model is breaking down. Generic sequences don’t break through. Bloated tech stacks and siloed data leave teams paralyzed. And trying to copy your top performers doesn’t scale, because the […]

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    strategies

    The CMO’s Guide to Smarter ABM: Driving ROI with GTM Intelligence

    Marketing teams are expected to do more with less. And the pressure is greater than ever.  Charged with generating pipeline, proving ROI, and building top-tier brands, marketing leaders must execute sophisticated marketing strategies — but do it with fewer resources, tighter budgets, and rising complexity in buyer behavior. Add in fragmented tech stacks and static […]

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