ZoomInfo Blog

Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively. This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. With marketing account […]

ZoomInfo has never settled for being “just” anything.  Not just a data provider. Not just another AI tool. And definitely not just another tech company. We’ve always built for something bigger: a future where go-to-market teams move in perfect alignment, powered by actionable insights, automation, and execution. That’s why, nearly five years after our IPO, […]

Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots.  You’ve probably seen examples of this new discipline on social media, usually with a sped-up screen recording of how someone clicked through a […]

Here’s how you can reach your prospects earlier — and predict their next move.

My first job in sales was as old school as selling gets: knocking on doors. I didn’t know who I was talking to, whether they were in-market, or even what their company did.  It was pure hope — spray and pray at its finest. Selling has changed a lot since then, but some things don’t […]

Roughly 20 years into its evolution, the popularity of account-based marketing shows no signs of slowing. In a recent survey, B2B marketing leaders agreed that account-based marketing produces better pipeline growth, revenue growth, and return on investment than competing approaches. But there’s a catch: Without a strong data foundation, even the most thorough account-based marketing […]

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations.  As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy […]

Whether you love them, hate them, or simply tolerate them, quotas are synonymous with sales. They set expectations, structure compensation, and give revenue leaders a number to chase. But lately, many sales teams find that quota attainment has become harder than ever. Fewer reps are hitting their numbers, account slippage makes forecasting unpredictable, and territory […]

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals.  There’s certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and […]

When it’s time for go-to-market strategy to become revenue reality, today’s most innovative GTM teams know that intelligence makes all the difference.  So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the world’s most important companies? That’s the idea behind the […]

ZoomInfo’s State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams — and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results. But despite the […]