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B2B Marketing

5 Ways to Generate Leads after Coronavirus Canceled Your Event
B2B Marketing

In just a few weeks, the novel coronavirus COVID-19 has become a globe-wide pandemic and changed our lives in fundamental ways. Naturally, a health crisis of this magnitude has also turned the business world on its head. No matter what industry you work in, you’ve likely been a part of these changes. Maybe your entire office […]

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How to Leverage Artificial Intelligence At Your Next Business Event
B2B Marketing

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. In fact—88% of event professionals said they plan to use artificial intelligence in […]

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Data-Driven Content Marketing: How Good Data Drives Great Content
B2B Marketing

By this point, it’s probably been drilled into your head that a content marketing campaign is essential to your company’s success. In many ways, content is the bread and butter of the modern marketer. But you can’t butter your bread without a knife. And in this metaphor (bear with us here), data quality acts as […]

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The Beginner’s Guide to B2B Marketing Attribution Modeling
B2B Marketing

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 […]

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4 Ways to Measure the Success of Your Content Marketing Strategy
B2B Marketing

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. The benefits of producing marketing content are proven — but unlike other marketing initiatives, content is difficult to connect to your typical revenue metrics. Simply put, marketers […]

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Sentiment Analysis: A Primer for B2B Marketers
B2B Marketing

How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might […]

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