B2B Sales Articles | ZoomInfo Blog

The secrets to closing a multi-million dollar deal

The story of how one salesperson won--and almost lost--an eight-figure contract.

May 7, 2021 | 8 minute read
Survey: How sales reps adapted to the pandemic

In 2020, sales reps stopped using events for prospecting, opting for methods like (gasp!) actually calling people on the phone. But will these methods last?

May 6, 2021 | 3 minute read
How to Use Sales Multi-Threading to Your Advantage

Complex B2B solutions involve anywhere from six to 10 decision-makers. Sales multi-threading takes this reality into account and helps teams win more deals.

May 3, 2021 | 6 minute read
How the loss of trade shows changed the customer acquisition funnel

In a ZoomInfo survey, 76% of those who hosted virtual events during Covid-19 reported that they were at least somewhat effective. Learn more.

April 30, 2021 | 5 minute read
How Do You Build A Sales Scorecard?

A sales scorecard is a personalized report for specific reps that tracks their development and goals. Get an inside scoop on how ZoomInfo builds ours.

April 29, 2021 | 8 minute read
Retention Red Flags: How To Tell A Customer Won’t Renew

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. If you’re lucky, it’s a long and satisfying journe...

April 29, 2021 | 6 minute read
Automation: The Secret to Next-Level Go-To-Market Strategy

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy, highlighted why automation powered by data is a proven tactic to accele...

April 23, 2021 | 5 minute read
Key Takeaways from “Talk Data to Me,” Season 1

Season 1 of "Talk Data to Me" brought in data leaders who gave give tactical business advice, as well as broader wisdom that applies to us all.

April 22, 2021 | 4 minute read
How To Generate Healthcare Leads With Surgical Precision

You can’t just hope for healthcare leads to appear in your pipeline by using a traditional (read: outdated) spray and pray lead generation strategy. ICPs help...

April 21, 2021 | 5 minute read
The Extra Mile: ZoomInfo reaches another privacy benchmark

We sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better.

April 20, 2021 | 3 minute read
Qualifying Prospects: Can We Just Kill BANT?

How are you qualifying prospects? Using BANT by any chance? It’s time to put BANT on the backburner to qualify prospective customers more efficiently.

April 8, 2021 | 5 minute read
Introducing Workflows: The Data-Driven Automation Solution

Automation is at the core of business innovation. Arm your sales & marketing teams with advanced workflow tools that turn buying signals into action.

April 6, 2021 | 4 minute read
3 Ways CRM Systems Can Help You Comply with GDPR

With data privacy laws like GDPR, businesses everywhere must comply or face the consequences. But did you know your own CRM system can help you comply?

March 15, 2021 | 5 minute read
Choosing The Right SaaS Sales Model For Your Company

The SaaS market is booming but is a SaaS sales model right for your company? We'll explore various models and talk through the pros and cons of each.

March 10, 2021 | 5 minute read
How To Automate Lead Qualification for Increased Response Rates

Automating lead qualification can drastically reduce response times, dramatically improve drop-off rates, and make sales and marketing teams more efficient.

March 8, 2021 | 6 minute read

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The secrets to closing a multi-million dollar deal

Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)

How to Align Sales & Marketing – and Drive Revenue

What is Spam? The Truth About Unsolicited and Cold Email

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

The secrets to closing a multi-million dollar deal

Survey: How sales reps adapted to the pandemic

How to Use Sales Multi-Threading to Your Advantage

How the loss of trade shows changed the customer acquisition funnel

How Do You Build A Sales Scorecard?

Retention Red Flags: How To Tell A Customer Won’t Renew

Automation: The Secret to Next-Level Go-To-Market Strategy

Key Takeaways from “Talk Data to Me,” Season 1

How To Generate Healthcare Leads With Surgical Precision

The Extra Mile: ZoomInfo reaches another privacy benchmark

Qualifying Prospects: Can We Just Kill BANT?

Introducing Workflows: The Data-Driven Automation Solution

3 Ways CRM Systems Can Help You Comply with GDPR

Choosing The Right SaaS Sales Model For Your Company

How To Automate Lead Qualification for Increased Response Rates

Subscribe to the ZoomInfo blog.