B2B Sales Articles | ZoomInfo Blog

How NOT to Cold Text Your Sales Prospects

Would you rather pick up the phone or shoot off a text? Nowadays, most would choose the latter. But is this appropriate for sales prospecting?

November 30, 2020 | 5 minute read
AE & SDR Collaboration: Like Thunder & Lightning

Carolyn and Tyler, aka Thunder and Lightning, discuss their partnership and sales growth in the age of Covid-19.

November 23, 2020 | 5 minute read
AE & SDR Alignment: Like Lamb & Tuna Fish

Lamb and tuna fish? An oddball pairing but it works for Jake Shaffren and Bradley Metz. Let's explore how they make their AE & SDR pairing work for them.

November 18, 2020 | 8 minute read
Ultimate Guide to the Data-Driven Sales Funnel

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs).

November 10, 2020 | 19 minute read
How You Can Build the Perfect SMB Sales Strategy

Selling to SMBs means smaller deal sizes, right? Not always. Today’s post covers how to craft a sales strategy to sell to small and medium businesses.

October 29, 2020 | 5 minute read
Who Run The World?: Women in B2B Sales

Women are taking the world of B2B sales by storm. And as it turns out, some are outperforming their male colleagues.

October 28, 2020 | 4 minute read
Data Decay & Your B2B Database

Data decay impacts lead generation, customer relationships, finance, B2B database marketing, and more. Is your B2B business data full of outdated information?

October 27, 2020 | 3 minute read
EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

ZoomInfo founder and CEO, Henry Schuck, discusses the challenges of going to market in Europe at the 2020 SaaStock EMEA Conference.

October 22, 2020 | 6 minute read
Let’s Get Personal: What Role Does Personalization Play In Sales?

A personalized selling strategy is the difference between a deal won and a deal lost. Let's learn about how to use personalization in your sales processes.

October 20, 2020 | 5 minute read
Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Cold calling is an old selling tactic, but is it completely dead? Our post covers alternatives for new contact selling including “warm calling.”

October 19, 2020 | 6 minute read
Digging Into Customer Churn Data: A Guide to Better Retention

The answer to improving customer retention can be found with data. Learn how to perform churn analysis and identify the root causes of lost customers.

October 13, 2020 | 3 minute read
8 B2B Sales Appointment Setting Tricks

Landing meetings with key decision-makers is critical for B2B sales. But scheduling sales appointments is no easy task. We explore eight pro techniques.

October 12, 2020 | 6 minute read
What Your Prospects Actually Want To Hear From You on a Sales Call

The modern sales call sounds much different than it did even a couple years ago, and a personalized, buyer-centric approach is now critical to sales success.

October 8, 2020 | 5 minute read
Is A Sales Team Lead Role Worth Exploring?

Professional development is a huge topic for modern sales leaders. You need to help grow your employees and we think a team lead role could be the perfect fit.

October 6, 2020 | 9 minute read
How Do You Build A Sales Rep Scorecard?

Want an inside scoop on how ZoomInfo builds sales rep scorecards? You don’t even need VIP access, we’ll give it to you for free. Let's jump right in.

September 25, 2020 | 6 minute read

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B2B Sales

Accelerate your sales development and prospecting efforts! Tips and best practices for reaching qualified leads and hitting your sales quota.

How NOT to Cold Text Your Sales Prospects

How to Align Sales & Marketing – and Drive Revenue

20 Motivating Sales Quotes to Empower Your Team

What is Spam? The Truth About Unsolicited and Cold Email

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

How NOT to Cold Text Your Sales Prospects

AE & SDR Collaboration: Like Thunder & Lightning

AE & SDR Alignment: Like Lamb & Tuna Fish

Ultimate Guide to the Data-Driven Sales Funnel

How You Can Build the Perfect SMB Sales Strategy

Who Run The World?: Women in B2B Sales

Data Decay & Your B2B Database

EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Let’s Get Personal: What Role Does Personalization Play In Sales?

Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Digging Into Customer Churn Data: A Guide to Better Retention

8 B2B Sales Appointment Setting Tricks

What Your Prospects Actually Want To Hear From You on a Sales Call

Is A Sales Team Lead Role Worth Exploring?

How Do You Build A Sales Rep Scorecard?

Subscribe to the ZoomInfo blog.