B2B Sales Articles | ZoomInfo Blog

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

Corporate hierarchy data indicate where the decision-making power in a company lies. Learn how it can empower your enterprise sales strategy.

May 26, 2020 | 11 minute read
8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

A BASHO email is a very personalized B2B cold email to a potential client, usually at a high-value account. Here are our winning examples.

May 21, 2020 | 12 minute read
What is Spam? The Truth About Unsolicited and Cold Email

What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry t...

May 19, 2020 | 6 minute read
Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Predictive intelligence uses data mining, algorithms, and AI to identify when businesses may be ready to buy. Learn how sales & marketing can use it.

May 14, 2020 | 11 minute read
How to Build a Sales Territory Plan with a Buyer-Centric Approach

Sales territory planning prioritizes your team’s time and reveals untapped regions or verticals. Learn to build a sales territory plan in three steps.

May 11, 2020 | 7 minute read
The 5-Point Guide to Overcoming Sales Objections

Objections are a good sign! Our experts offer five tips & tricks for overcoming the most common sales objections and driving the sales process forward.

May 7, 2020 | 8 minute read
8 Best Practices for Software Sales Demos

The days of generic product demos are gone. Read these tips on how to sell your software with sales-driven demos instead.

May 1, 2020 | 11 minute read
How Business Search Behavior has Shifted During the Coronavirus

ZoomInfo's intent data allows us to predict purchases by analyzing trends in companies' web activity. So, what patterns have emerged during COVID-19?

April 24, 2020 | 7 minute read
Sales Intelligence: What to Expect When You’re Prospecting

Sales intelligence is much more than contact data. It also includes tools and software with powerful predictive algorithms to streamline sales.

April 23, 2020 | 17 minute read
How to Align Sales & Marketing – and Drive Revenue

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads. The sa...

April 16, 2020 | 12 minute read
Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)

Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink...

April 13, 2020 | 3 minute read
How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects

If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify,...

April 8, 2020 | 7 minute read
How to Use Org Charts for B2B Sales

An organizational chart is a roster for sales – it shows the position everyone plays in an organization. A roadmap to your buyer. A sales-prospecting blueprin...

April 3, 2020 | 9 minute read
What is Buyer Intent Data? A Guide for 2020

The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their...

April 1, 2020 | 8 minute read
Pitch Perfect: Selling to the Chief Marketing Officer

They delete your emails. They decline your invitations. They cut your calls short...What does it take to sell to the Chief Marketing Officer?

February 13, 2020 | 8 minute read

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Accelerate your sales development and prospecting efforts! Tips and best practices for reaching qualified leads and hitting your sales quota.

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects

How Business Search Behavior has Shifted During the Coronavirus

Sales Intelligence: What to Expect When You’re Prospecting

8 Best Practices for Software Sales Demos

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

What is Spam? The Truth About Unsolicited and Cold Email

Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

How to Build a Sales Territory Plan with a Buyer-Centric Approach

The 5-Point Guide to Overcoming Sales Objections

8 Best Practices for Software Sales Demos

How Business Search Behavior has Shifted During the Coronavirus

Sales Intelligence: What to Expect When You’re Prospecting

How to Align Sales & Marketing – and Drive Revenue

Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)

How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects

How to Use Org Charts for B2B Sales

What is Buyer Intent Data? A Guide for 2020

Pitch Perfect: Selling to the Chief Marketing Officer

Subscribe to the ZoomInfo blog.