B2B Sales Articles | ZoomInfo Blog

Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Cold calling is an old selling tactic, but is it completely dead? Our post covers alternatives for new contact selling including “warm calling.”

July 7, 2020 | 6 minute read
How to Build a Better B2B Sales Tech Stack

Check out the essential B2B sales tech stack to help you improve productivity and attain your monthly quota.

June 30, 2020 | 5 minute read
Get Your Foot in the Door with these Sales Cold Email Templates

Are you ready to connect with a prospect? Check out our cold email templates to open a sales conversation, even in anti-spam climates.

June 29, 2020 | 4 minute read
How to Shorten Turnaround on Inbound Lead Generation

For quality leads that are more effective in the long-term, inbound lead generation is the way to go. Learn to optimize and shorten their sales cycle.

June 24, 2020 | 11 minute read
Cold Call Sales Voicemail Scripts That Get Callbacks

Most cold voicemails are useless. But combined with an email, the response is a lot warmer. Read our effective cold call voicemail scripts.

June 15, 2020 | 12 minute read
Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Is it just us, or is there a lot more email during COVID-19? We explore to what extent companies are warming up to cold outreach during the pandemic.

June 8, 2020 | 6 minute read
How ZoomInfo Matches IPs to Companies While Employees Work from Home

ZoomInfo prospecting tools can link website visitors to a company's IP. But how can that work when we're all working from home? In short: We’re not worried.

June 5, 2020 | 3 minute read
3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

Corporate hierarchy data indicate where the decision-making power in a company lies. Learn how it can empower your enterprise sales strategy.

May 26, 2020 | 11 minute read
8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

A BASHO email is a very personalized B2B cold email to a potential client, usually at a high-value account. Here are our winning examples.

May 21, 2020 | 12 minute read
What is Spam? The Truth About Unsolicited and Cold Email

What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry t...

May 19, 2020 | 6 minute read
Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Predictive intelligence uses data mining, algorithms, and AI to identify when businesses may be ready to buy. Learn how sales & marketing can use it.

May 14, 2020 | 11 minute read
How to Build a Sales Territory Plan with a Buyer-Centric Approach

Sales territory planning prioritizes your team’s time and reveals untapped regions or verticals. Learn to build a sales territory plan in three steps.

May 11, 2020 | 7 minute read
The 5-Point Guide to Overcoming Sales Objections

Objections are a good sign! Our experts offer five tips & tricks for overcoming the most common sales objections and driving the sales process forward.

May 7, 2020 | 8 minute read
8 Best Practices for Software Sales Demos

The days of generic product demos are gone. Read these tips on how to sell your software with sales-driven demos instead.

May 1, 2020 | 11 minute read
How Business Search Behavior has Shifted During the Coronavirus

ZoomInfo's intent data allows us to predict purchases by analyzing trends in companies' web activity. So, what patterns have emerged during COVID-19?

April 24, 2020 | 7 minute read

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Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)

Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

What is Spam? The Truth About Unsolicited and Cold Email

How Business Search Behavior has Shifted During the Coronavirus

Cold Calling vs. Warm Calling: Is Cold Calling Dead?

How to Build a Better B2B Sales Tech Stack

Get Your Foot in the Door with these Sales Cold Email Templates

How to Shorten Turnaround on Inbound Lead Generation

Cold Call Sales Voicemail Scripts That Get Callbacks

Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

How ZoomInfo Matches IPs to Companies While Employees Work from Home

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

What is Spam? The Truth About Unsolicited and Cold Email

Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

How to Build a Sales Territory Plan with a Buyer-Centric Approach

The 5-Point Guide to Overcoming Sales Objections

8 Best Practices for Software Sales Demos

How Business Search Behavior has Shifted During the Coronavirus

Subscribe to the ZoomInfo blog.