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    ZoomInfo Blog

    B2B blog content for sales, marketing, and recruiting professionals. Tips for go-to-market strategy, digital marketing, sale prospecting, and more.

    The secrets to closing a multi-million dollar deal

    The story of how one salesperson won--and almost lost--an eight-figure contract.

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    B2B Marketing

    3 Audience Segmentation Trends Shaping Digital Marketing in 2021

    How to target your ideal buyer by getting granular, leaning on data, and respecting user privacy.

    B2B Growth

    B2B Sales

    How the loss of trade shows changed the customer acquisition funnel

    April 30, 2021   |   5 minute read

    B2B Recruiting

    Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.

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