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    ZoomInfo Blog

    B2B blog content for sales, marketing, and recruiting professionals. Tips for go-to-market strategy, digital marketing, sale prospecting, and more.

    Big Data and Your Email Marketing Campaign

    Big data's impact on email marketing campaigns can include positive influences, such as effective ROI, personalized messaging, and automated processes.

    March 2, 2021   |   5 minute read

    Top Reads

    B2B Marketing

    40 Marketing KPIs Your Team Needs to Track

    KPIs keep your digital marketing efforts on track and highlight successes. Check out our list of 40 KPIs to put into your marketing strategies!

    March 1, 2021   |   4 minute read

    B2B Growth

    B2B Sales

    8 Simple Steps to Prep Your Webinar Funnel for Sales

    February 26, 2021   |   5 minute read

    B2B Recruiting

    Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.

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    B2B marketing, growth, sales and more.