ZoomInfo Blog | Content for B2B Sales, B2B Marketing & Recruiting

May 24, 2019May 24, 2019

The Beginner’s Guide to Agile Marketing

As technology continues to grow and evolve, the needs of the modern customer are also changing. In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing.

If you’re unfamiliar with agile marketing, it’s time to get on board. Implementing an agile strategy will help you increase marketing productivity, reduce your time-to-market, increase profits, and so much more. Continue reading “The Beginner’s Guide to Agile Marketing”

May 23, 2019May 23, 2019

The Definitive Guide to a Data-Driven PR Strategy

There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful. In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially (source).

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions.

May 22, 2019May 22, 2019

May 2019 B2B Blog Post Round-Up

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth.

Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! So, without further hesitation, let’s take a look at our favorite B2B content from the month of May.

May 21, 2019May 20, 2019

7 Ways to Run More Efficient Business Meetings

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems.

And then there are the meetings where to put it simply, nothing gets done. You sit in a room with your colleagues and collectively spin your wheels for an hour, and by the time you leave you’re in the same place you were before you started the meeting— except now you’re frustrated about the time you just wasted.

May 20, 2019May 20, 2019

Data: The Key to Account-Based Marketing Success

account based marketing data Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy (source). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable (source). You might be thinking, what does data have to do with account-based marketing?

The simple answer? Everything. Every step you take to implement ABM is fueled by data. If the data you have access to is thin, unorganized, or inaccurate, you’ll never have the insights you need to make your ABM strategy a success. Continue reading “Data: The Key to Account-Based Marketing Success”

May 16, 2019May 16, 2019

6 Common B2B Sales Problems and How to Avoid Them

b2b sales problems

There are so many factors that can stand in the way of exceptional B2B sales performance—poor leadership, lack of organization, no sales process—the list goes on. While some of these problems are easily recognizable, some of the most common obstacles that stand in the way of your success are hard to identify.

Today, we explore some of the more common sales problems—problems you might not even know you’re facing.

Continue reading “6 Common B2B Sales Problems and How to Avoid Them”

May 15, 2019May 15, 2019

10 Metrics to Measure B2B Marketing Webinars

b2b marketing webinars B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top.

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This format allows companies to engage with prospects and customers and receive feedback in real-time. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Continue reading “10 Metrics to Measure B2B Marketing Webinars”

May 14, 2019May 20, 2019

The Sales Manager’s Guide to Selecting a Data Provider

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. Without it, your sales team wouldn’t be able to identify, target, and connect with their target prospects and companies.

But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job. Today, we hope to demystify the process of selecting a B2B data provider and help you answer your most pressing B2B data questions. Like, which provider should I work with? Do I need to work with a provider at all? And, is there really any difference between the companies offering sales intelligence solutions?

May 13, 2019May 13, 2019

6 Important Social Selling Mistakes to Avoid

social selling mistakes Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics (source):

78% of salespeople using social media perform better than their peers.
Social sellers generate 38% more new opportunities than traditional sellers.
62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects.

Continue reading “6 Important Social Selling Mistakes to Avoid”

May 9, 2019May 9, 2019

Improve Your B2B Sales Process with Company and Contact Data

True sales productivity boils down to two things: numbers and time. How many calls can you make in a day? How much time do you spend on selling vs. non-selling activities? More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day?

A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity. Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data.