In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. Take a look at the following statistics, and you’ll understand why B2B companies heavily prioritize website design (source):
- 38% of people will stop engaging with a website if the content or layout is unattractive.
- 88% of online visitors are less likely to return to a site after a bad experience.
- 46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics.
- First impressions of a site’s credibility are 94% design-related.
If you’re not familiar with web push notifications, here’s a very basic definition: Push notifications are messages that come from an app or website that appear on a subscriber’s desktop computer or mobile device—even if they’re not on that particular company’s website. Businesses everywhere use push notifications to deliver content and important updates to customers and website visitors.
A key component of organizational growth is hiring—but, if you hire the wrong candidate you can do more harm than good. Although it’s a drain on resources to replace a bad hire, that’s the least of your worries. In fact, before you even realize you’ve made a bad hiring decision, the wrong person can wreak havoc on your department’s productivity, reputation, results, and even your revenue.
As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these sales motivation slumps? Often, it’s helpful to listen to the wise words of those who have already achieved great success.
