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ZoomInfo Blog

B2B blog content for sales, marketing, and recruiting professionals. Tips for go-to-market strategy, digital marketing, sale prospecting, and more.

Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Cold calling is an old selling tactic, but is it completely dead? Our post covers alternatives for new contact selling including “warm calling.”

July 7, 2020   |   6 minute read

Top Reads

B2B Marketing

The Difference Between Firmographic and Technographic Data

We have a lot of options.  When we are considering buying something, we can consult different websites, brands, storesin order to find the perfect match. T...

July 3, 2020   |   6 minute read

B2B Growth

B2B Sales

How to Shorten Turnaround on Inbound Lead Generation

June 24, 2020   |   11 minute read

B2B Recruiting

Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.

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B2B marketing, growth, sales and more.