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ZoomInfo Blog

B2B blog content for sales, marketing, and recruiting professionals. Tips for go-to-market strategy, digital marketing, sale prospecting, and more.

B2B Sales

How to Build a B2B Sales Team Structure

Assembling the right sales team can make or break the success of your product or service. Learn about modern sales roles and how to structure a team.

August 12, 2020 | 10 minute read

Top Reads

- B2B Sales
Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)

April 13, 2020 | 3 minute read
- B2B Marketing
- B2B Sales
How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects

April 8, 2020 | 7 minute read
- B2B Marketing
- B2B Sales
How to Align Sales & Marketing – and Drive Revenue

April 16, 2020 | 12 minute read
- B2B Recruiting
Pitch Perfect: Selling Into Human Resources

April 7, 2020 | 8 minute read

B2B Marketing

Data Insights

New School Year: Pack Your Zoom ID, but Don’t Hold Your Breath for Air Quality Changes

Unlike many office workers, schools are bound to reopen in the fall. Let's explore what that might look like using ZoomInfo data.

August 10, 2020 | 2 minute read

B2B Growth

B2B Sales

How to Write Sales Cold Calling Scripts Using Data

July 29, 2020 | 5 minute read

B2B Recruiting

Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.

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B2B marketing, growth, sales and more.