Assembling the right sales team can make or break the success of your product or service. Learn about modern sales roles and how to structure a team.
August 12, 2020 | 10 minute read
To get your brand exposure, you have to possess some creativity. Take a look at three examples of remarkable marketing initiatives that showcased innovation and...
August 10, 2020 | 4 minute read
We all know leads are a good thing. But not all leads are created equally. Read more to learn about how to rank leads for better ROI.
August 4, 2020 | 7 minute read
Creating your dream marketing team doesn’t have to be confusing. Let’s answer some key questions on how to structure the best B2B marketing team.
July 28, 2020 | 7 minute read
You’ve heard of buyer personas, but what about ideal client profiles? They could be the missing part of your ABM strategy. Explore our ICP guide & videos.
August 11, 2020 | 6 minute read
Data is a big investment. So you should never trust a B2B data provider without first understanding their sources. We examine three popular data models.
August 3, 2020 | 6 minute read
The difference between good and great is smaller than you think. When companies work continuously to close that gap, they thrive. Here’s how ZoomInfo did it.
July 30, 2020 | 10 minute read
Recruiters face a lot of obstacles when it comes to sourcing qualified candidates and building a talent pipeline. Luckily, that’s where ZoomInfo comes in.
August 6, 2020 | 4 minute read
Active candidates are easy to find. But what if they don’t fit? Use these seven sourcing techniques to fill your pipeline with ideal passive candidates.
May 12, 2020 | 9 minute read
IT staffing is fast, cutthroat, and all about relationships. Here's four tips to keep in mind if you're struggling to get onto the approved vendor list.
April 21, 2020 | 5 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.