If business were basketball, your technology stack would be a strong contender for MVP. While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team.

Today we introduce you to your 2019 Marketing Madness starting lineup. In today’s infographic we outline the key players in your marketing technology stack and what important function each serves. Let’s jump right into it! Continue reading “Marketing Madness 2019: Your Starting Lineup [Infographic]”

Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. In reality, routines and habits are what separates best-in-class marketers from the rest of the pack.

The most productive marketers rely on good habits and systems instead of falling back on motivation, willpower, and ineffective productivity hacks. As best-selling author James Clear wrote in his book, Atomic Habits, “You do not rise to the level of your goals. You fall to the level of your systems.”

Continue reading “7 Habits the Most Productive Marketers Swear By”

Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads (source).

Here’s the thing— webinars require a significant amount of prep work. So much so, that it’s easy to forget about a webcast’s after-life. But, it’s a mistake to run a webinar and then let it collect virtual dust in an archive. These broadcasts leave behind a treasure chest of future content for your customers.

Continue reading “8 Easy Ways to Repurpose Webinar Content”

Fact: Your company’s email program will only ever be as good as your contact database. No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations.

Slowly but surely, you’ll be left with inaccurate and unreliable data. If you aren’t diligent about database maintenance, you’ll run your email marketing program into the ground.

Continue reading “How to Build Your B2B Email List in Seven Steps”

How do you convince someone to buy a product? There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact,  84% of B2B decision makers start the buying process with a referral (source).

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing.

Continue reading “The Beginner’s Guide to Referral Marketing”