Big data's impact on email marketing campaigns can include positive influences, such as effective ROI, personalized messaging, and automated processes.
March 2, 2021 | 5 minute read
KPIs keep your digital marketing efforts on track and highlight successes. Check out our list of 40 KPIs to put into your marketing strategies!
March 1, 2021 | 4 minute read
Using relationship intelligence to capture more leads is easier than you think. Our guide explains how to use CRMs to build relationships with customers and lea...
February 28, 2021 | 4 minute read
Businesses need a mobile application to process payments on the go. Here’s a deep dive into the most popular B2B payment apps, based on company size.
March 2, 2021 | 12 minute read
In B2B, people don't engage with brands. They engage with salespeople and marketers they know, like, and trust. Learn how you can be a trusted source.
February 18, 2021 | 5 minute read
Having a solid leader on the data team is beneficial to go-to-market teams. And they can't function well without accurate data. Here are 14 leaders to watch.
February 13, 2021 | 5 minute read
The holiday season is here! So treat yourself to some B2B tips and tricks for your sales, marketing, and recruiting teams.
December 16, 2020 | 8 minute read
You probably know about personalized marketing and selling, but what about when it comes to recruitment? Passive candidates won’t leave their jobs for just an...
November 4, 2020 | 5 minute read
Finding the perfect candidate takes time and consideration. Yet how much time is too much time? Recruitment productivity is a balancing act. Let’s explore.
September 1, 2020 | 7 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.