In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. Take a look at the following statistics, and you’ll understand why B2B companies heavily prioritize website design (source):
Continue reading “10 of the Best B2B Websites to Inspire Your Next Rebrand”
- 38% of people will stop engaging with a website if the content or layout is unattractive.
- 88% of online visitors are less likely to return to a site after a bad experience.
- 46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics.
- First impressions of a site’s credibility are 94% design-related.
A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.
In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Now, these personal connections are essential to modern business success. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions (source). Marketers are constantly looking for new ways to cultivate deeper, personal connections between their brand and their target audience. Enter, brand activation.
Continue reading “The Beginner’s Guide to Brand Activation”
If you’re not familiar with web push notifications, here’s a very basic definition: Push notifications are messages that come from an app or website that appear on a subscriber’s desktop computer or mobile device—even if they’re not on that particular company’s website. Businesses everywhere use push notifications to deliver content and important updates to customers and website visitors.
Because web push notifications are a relatively new marketing tool, businesses are still trying to figure out how to leverage this new technology to its full potential. Continue reading “The Power of Web Push Notifications [Infographic]”
Fact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC (source). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge.
Yet, as talk of AI grows, more recruiting professionals have come forward to voice an underlying fear that these systems and technologies will eventually replace human recruiters and completely automate the hiring process. But, we say, recruiters have nothing to fear. In fact, AI can give recruiters a competitive advantage—allowing for a faster, more accurate approach to candidate sourcing. Continue reading “How to Recruit Top Talent with Artificial Intelligence”
It’s impossible to quantify the number of conversations happening on social media. Every second of every day, people discuss breaking news, share personal updates, trade inside jokes, and more. They also take to social media to discuss the products they buy and the brands they buy from. Modern marketers can’t allow these conversations to fall on deaf ears — and that’s where social listening comes in.
In today’s blog post, we offer a comprehensive guide to social listening. Keep reading to find out what it is, how it benefits modern marketers, and what you need to keep in mind to create a successful social listening strategy!
Continue reading “The Modern Marketer’s Guide to Social Listening”
A key component of organizational growth is hiring—but, if you hire the wrong candidate you can do more harm than good. Although it’s a drain on resources to replace a bad hire, that’s the least of your worries. In fact, before you even realize you’ve made a bad hiring decision, the wrong person can wreak havoc on your department’s productivity, reputation, results, and even your revenue.
Although a bad hire is an obvious annoyance, it goes beyond that. A bad hire can do real damage. Today we use our most recent infographic to explain just how drastically the wrong person can impact your success as a company. Continue reading “The Cost of a Bad Hire [Infographic]”
Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts.
Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more! Let’s get into it.
Continue reading “July 2019 B2B Blog Post Round-Up”
As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these sales motivation slumps? Often, it’s helpful to listen to the wise words of those who have already achieved great success.
If you’re dragging today and can’t seem to drum up the motivation to get going, we’re here to help. We’ve put together a list of the 20 most motivational sales quotes. These quotes cover everything from general motivation to sales strategy, and they’re words to live by for any sales professional. Continue reading “20 Motivating Sales Quotes to Empower Your Team”
Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Why? Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.
By definition, customer engagement is the continued relationship between a brand and its customers. Much like a romantic relationship, customer engagement requires consistent communication, nurturing, and attention. Here’s what modern marketer’s think of customer engagement: Continue reading “The B2B Marketer’s Guide to Customer Engagement [Infographic]”
In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong), we briefly touched on the importance of LGBTQ+ representation in advertising.
In that article, we state the following, “A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple— and it comes in the form of representation.
Continue reading “50+ Statistics About LGBTQ+ Representation in Advertising”