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ZoomInfo Blog

B2B blog content for sales, marketing, and recruiting professionals. Tips for go-to-market strategy, digital marketing, sale prospecting, and more.

Data-Driven Sales Forecasting Using Facts, Not Feelings [Part 1]

Some 57% of sales reps do not accurately forecast their pipeline. Part 1 of this series considers data-driven strategies for answering the question, ‘What’s...

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B2B Marketing

12 Tips for Selling to the C-Suite

Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

B2B Growth

B2B Sales

Business Development vs. Sales: Getting the Best of Both Worlds

August 26, 2021   |   14 minute read

B2B Recruiting

Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.

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B2B marketing, growth, sales and more.