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ZoomInfo Blog

B2B blog content for sales, marketing, and recruiting professionals. Tips for go-to-market strategy, digital marketing, sale prospecting, and more.

B2B Sales

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

Corporate hierarchy data indicate where the decision-making power in a company lies. Learn how it can empower your enterprise sales strategy.

May 26, 2020 | 11 minute read

Top Reads

- B2B Recruiting
Pitch Perfect: Selling Into Human Resources

April 7, 2020 | 8 minute read
- B2B Sales
Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)

April 13, 2020 | 3 minute read
- B2B Marketing
- B2B Sales
How to Align Sales & Marketing – and Drive Revenue

April 16, 2020 | 12 minute read
- B2B Marketing
- B2B Sales
How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects

April 8, 2020 | 7 minute read

B2B Marketing

B2B Sales

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

A BASHO email is a very personalized B2B cold email to a potential client, usually at a high-value account. Here are our winning examples.

May 21, 2020 | 12 minute read

B2B Growth

B2B Sales

Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

May 14, 2020 | 11 minute read

B2B Recruiting

Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.

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B2B marketing, growth, sales and more.