It takes laser-focus and a strong team to scale the way Zoom Video was able to during this pandemic. How did they do it? Our Medium team explores.
December 3, 2020 | 5 minute read
Everyone knows about marketing personalization, but how well are you implementing it into your B2B marketing strategy?
October 27, 2020 | 8 minute read
Data decay impacts lead generation, customer relationships, finance, B2B database marketing, and more. Is your B2B business data full of outdated information?
October 27, 2020 | 3 minute read
There are plenty of ways for your company to build customer loyalty, even in today’s crowded digital landscape. Let’s get into our top five strategies.
October 26, 2020 | 11 minute read
Just having a D&I program put in place, doesn’t mean your company actually feels diverse and inclusive to employees. Here’s how to improve that.
November 25, 2020 | 5 minute read
Real-time vs. streaming -- What’s the actual difference when it comes to the intent data you need to power your go-to-market strategy?
November 24, 2020 | 5 minute read
Leading IT services company SMACT Works has seen an astronomical increase in call-connect rates using ZoomInfo’s Engage platform. Learn how they did it.
November 20, 2020 | 4 minute read
You probably know about personalized marketing and selling, but what about when it comes to recruitment? Passive candidates won’t leave their jobs for just an...
November 4, 2020 | 5 minute read
Today, we review what an employer brand is, why it’s important, and offer five methods to improve your employer branding strategy.
October 28, 2020 | 7 minute read
Finding the perfect candidate takes time and consideration. Yet how much time is too much time? Recruitment productivity is a balancing act. Let’s explore.
September 1, 2020 | 7 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.