ZoomInfo BlogBlog

B2B Recruiting

AI in HR: How Machine Learning is Changing Human Resources
B2B Recruiting

Not too long ago, artificial intelligence seemed like something straight out of a sci-fi movie. But today, AI is being used throughout every facet of the companies we buy from, sell to, and work for. That includes the field of human resources — and it doesn’t look like AI is going anywhere any time soon. […]

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Job Candidate Personas: A Guide for Recruiters
B2B Recruiting

Every job opening comes with a specific set of candidate requirements and characteristics. But beyond your basic job description, how do you make sure you’re targeting and attracting the right type of candidate? And even more importantly, how can you guarantee a quality hire if you don’t know what your ideal candidate looks like? Fortunately, […]

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How to Navigate Salary Negotiations During the Hiring Process
B2B Recruiting

After running the gauntlet of the interview process, you’ve finally found the perfect candidate. You know you’re going to start salary negotiations at some point—and the candidate might not be the only one who is nervous about it. Negotiation is a delicate part of the B2B recruiting process. You want to hire great talent, but […]

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14 Questions to Ask a Candidate’s References Before Hiring
B2B Recruiting

Depending on who you ask, reference checks are either an extremely valuable tool or a complete waste of time. But the fact is: a great candidate’s resume is only part of the hiring equation. You’ve got their previous experience and accomplishments on paper, but the intangibles are still unknown to you. You can trust your […]

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8 of the Biggest Social Recruiting Mistakes and How to Avoid Them
B2B Recruiting

Authenticity is the name of the game when it comes to recruiting. In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to […]

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5 Ways to Build a Better Employer Brand
B2B Recruiting

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing (source). The recruiting landscape is now a candidate-driven and highly competitive environment. As a result, the strategies recruiters use for […]

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