ZoomInfo BlogBlog

B2B Growth

Are Small Businesses Prepared to Work from Home? Maybe not, Data Suggest
B2B Growth

As the coronavirus pandemic has continued to worsen, large companies like Amazon, Microsoft, Google, and many others have either encouraged employees to work from home or mandated it. Despite this, the transition to working from home is fundamentally more difficult for smaller businesses and not nearly as widespread.

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In Light of Coronavirus, Most U.S. Companies Lack Work-From-Home Technology
B2B Growth

Wash your hands frequently. Call the doctor if you have flu-like symptoms. Be prepared to work from home. These phrases have been repeated ad nauseam as the U.S. reacts to the coronavirus outbreak. And while ZoomInfo doesn’t monitor hand hygiene efforts or health care records, it does track one data type that offers insight into […]

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Why Sales Reps Need Access to Company Hierarchy Data
B2B Growth B2B Sales

There’s no way around it, modern sales organizations need access to high-quality data in order to identify potential customers and engage with key stakeholders efficiently.  And, unfortunately, even the most robust data set may not be as complete as you think. As the marketplace becomes increasingly competitive, sales professionals will need a more diverse and […]

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How Your Privacy Officers Can (and Should) Be Helping Drive Revenue
B2B Growth

We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and individual rights created by the GDPR in 2018. As a result, it’s become increasingly important for organizations to monitor, analyze, and act upon upcoming regulations to protect their business.

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14 Examples of Socially Responsible Business Leaders
B2B Growth

As we reflect on the past year, it’s important to recognize 2019 as a year of change, growth, and most of all, innovation. We saw new businesses take the spotlight, and we saw existing ones make waves with major changes to the way they operate — all in the name of progress. In fact, the […]

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What You Should Know About Data Privacy Day 2020
B2B Growth

January 28 marks a very special holiday: Data Privacy Day. If this is one of those holidays that has slipped under your radar, 2020 is the year to correct that mistake — so allow us to give you a little background. Spearheaded by the National Cyber Security Alliance (NCSA), Data Privacy Day serves the purpose […]

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