B2B Growth Articles | ZoomInfo Blog

How to Calculate Total Addressable Market and Perform TAM Analysis

Total addressable market is a calculation representing the revenue opportunity for a set of products or services. Learn the formula and how to use it!

May 8, 2020 | 9 minute read
Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

The coronavirus has forced businesses to adopt new tech to stay afloat. Which tools are growing fastest? Are we looking at the new business as usual?

May 5, 2020 | 5 minute read
Are Companies More Productive Letting Employees Work from Home?

During COVID-19, businesses are settling into a work-from-home mode that could stick around long-term. Could that actually make them more productive?

April 28, 2020 | 3 minute read
How to Build Sales & Marketing Pipeline During the Coronavirus

With COVID-19, every company in the world asking themselves the same question: “What can we do to be successful this quarter?” What everyone seems to be for...

April 20, 2020 | 8 minute read
Business Development Strategies for Staffing & Recruitment: 10 Ways to Get More Clients

Staffing and recruiting companies have a sixth sense for hot passive candidates. But business development and expanding into new markets might not be second nat...

April 7, 2020 | 13 minute read
Are Small Businesses Prepared to Work from Home? Maybe Not, Data Suggest

As the coronavirus pandemic has continued to worsen, large companies like Amazon, Microsoft, Google, and many others have either encouraged employees to work fr...

April 2, 2020 | 3 minute read
In Light of Coronavirus, Most U.S. Companies Lack Work-From-Home Technology

Wash your hands frequently. Call the doctor if you have flu-like symptoms. Be prepared to work from home. These phrases have been repeated ad nauseam as the U.S...

March 9, 2020 | 4 minute read
How Your Privacy Officers Can (and Should) Be Helping Drive Revenue

We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and i...

February 28, 2020 | 7 minute read
14 Examples of Socially Responsible Business Leaders

As we reflect on the past year, it’s important to recognize 2019 as a year of change, growth, and most of all, innovation. We saw new businesses take the...

February 4, 2020 | 8 minute read
What You Should Know About Data Privacy Day 2020

January 28 marks a very special holiday: Data Privacy Day. If this is one of those holidays that has slipped under your radar, 2020 is the year to correct that...

January 27, 2020 | 7 minute read
The Definitive Guide to Handling Negative Business Reviews

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free rein to voice their opinion about a busine...

January 20, 2020 | 12 minute read
The Guide to Launching a Successful Employee Advocacy Program

With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the...

January 9, 2020 | 9 minute read
How to Build a Sales and Marketing Database from Scratch

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s somet...

January 8, 2020 | 7 minute read
New Study Indicates Men are Scared to Mentor Women: Why This is a Step in the Wrong Direction

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. ...

November 18, 2019 | 8 minute read
9 Ways to Create a More Eco-Friendly Office

It’s an indisputable fact that our planet has reached a climate crisis, and human beings have played a monumental role in the troubling state of our environme...

November 13, 2019 | 10 minute read

1 2 3 … 8

Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.

Subscribe to the ZoomInfo blog.

B2B marketing, growth, sales and more.

B2B Growth

Guides for the growthbound! Tips and best practices for building sales pipeline and identifying new markets. Learn to effectively and responsibly scale your business.

How to Calculate Total Addressable Market and Perform TAM Analysis

Are Companies More Productive Letting Employees Work from Home?

Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

How to Build Sales & Marketing Pipeline During the Coronavirus

25 Motivational Quotes by the Most Influential Women in Business

How to Calculate Total Addressable Market and Perform TAM Analysis

Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

Are Companies More Productive Letting Employees Work from Home?

How to Build Sales & Marketing Pipeline During the Coronavirus

Business Development Strategies for Staffing & Recruitment: 10 Ways to Get More Clients

Are Small Businesses Prepared to Work from Home? Maybe Not, Data Suggest

In Light of Coronavirus, Most U.S. Companies Lack Work-From-Home Technology

How Your Privacy Officers Can (and Should) Be Helping Drive Revenue

14 Examples of Socially Responsible Business Leaders

What You Should Know About Data Privacy Day 2020

The Definitive Guide to Handling Negative Business Reviews

The Guide to Launching a Successful Employee Advocacy Program

How to Build a Sales and Marketing Database from Scratch

New Study Indicates Men are Scared to Mentor Women: Why This is a Step in the Wrong Direction

9 Ways to Create a More Eco-Friendly Office

Subscribe to the ZoomInfo blog.