B2B Growth Articles | ZoomInfo Blog

4 Points of Failure in the Typical Customer Acquisition Funnel

Customer acquisition is a vital puzzle piece for any growing business. We’ve compiled a list of typical points of failure in the lead funnel.

September 9, 2020 | 9 minute read
How to Create An Ideal Client Profile

You’ve heard of buyer personas, but what about ideal client profiles? They could be the missing part of your ABM strategy. Explore our ICP guide & videos.

August 11, 2020 | 6 minute read
Your Guide to Choosing a Sales & Marketing B2B Data Provider

Data is a big investment. So you should never trust a B2B data provider without first understanding their sources. We examine three popular data models.

August 3, 2020 | 6 minute read
GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

The difference between good and great is smaller than you think. When companies work continuously to close that gap, they thrive. Here’s how ZoomInfo did it.

July 30, 2020 | 10 minute read
How to Improve Communication Between Marketing and Sales

Sales and marketing should be the best of friends but that's not always the case. Let’s explore how to improve the communication between these two departments...

July 24, 2020 | 6 minute read
Q2 2020 Recap | Work Smarter, Not Harder

This quarter gave us a master class in adaptability. From an IPO to a global pandemic, let’s take a look at some highlights of Q2 for the ZoomInfo team.

July 6, 2020 | 4 minute read
Why Now? ZoomInfo Going Public During The Pandemic

ZoomInfo CEO on why the company is launching its IPO during COVID-19: “Despite our current situation, the need for businesses to go to market remains.”

June 16, 2020 | 4 minute read
How to Calculate Total Addressable Market and Perform TAM Analysis

Total addressable market is a calculation representing the revenue opportunity for a set of products or services. Learn the formula and how to use it!

May 8, 2020 | 9 minute read
Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

The coronavirus has forced businesses to adopt new tech to stay afloat. Which tools are growing fastest? Are we looking at the new business as usual?

May 5, 2020 | 5 minute read
Are Companies More Productive Letting Employees Work from Home?

During COVID-19, businesses are settling into a work-from-home mode that could stick around long-term. Could that actually make them more productive?

April 28, 2020 | 3 minute read
How to Build Sales & Marketing Pipeline During the Coronavirus

With COVID-19, every company in the world asking themselves the same question: “What can we do to be successful this quarter?” What everyone seems to be for...

April 20, 2020 | 8 minute read
Business Development Strategies for Staffing & Recruitment: 10 Ways to Get More Clients

Staffing and recruiting companies have a sixth sense for hot passive candidates. But business development and expanding into new markets might not be second nat...

April 7, 2020 | 13 minute read
Are Small Businesses Prepared to Work from Home? Maybe Not, Data Suggest

As the coronavirus pandemic has continued to worsen, large companies like Amazon, Microsoft, Google, and many others have either encouraged employees to work fr...

April 2, 2020 | 3 minute read
In Light of Coronavirus, Most U.S. Companies Lack Work-From-Home Technology

Wash your hands frequently. Call the doctor if you have flu-like symptoms. Be prepared to work from home. These phrases have been repeated ad nauseam as the U.S...

March 9, 2020 | 4 minute read
How Your Privacy Officers Can (and Should) Be Helping Drive Revenue

We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and i...

February 28, 2020 | 7 minute read

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4 Points of Failure in the Typical Customer Acquisition Funnel

25 Motivational Quotes by the Most Influential Women in Business

Are Companies More Productive Letting Employees Work from Home?

Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

How to Build Sales & Marketing Pipeline During the Coronavirus

4 Points of Failure in the Typical Customer Acquisition Funnel

How to Create An Ideal Client Profile

Your Guide to Choosing a Sales & Marketing B2B Data Provider

GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

How to Improve Communication Between Marketing and Sales

Q2 2020 Recap | Work Smarter, Not Harder

Why Now? ZoomInfo Going Public During The Pandemic

How to Calculate Total Addressable Market and Perform TAM Analysis

Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

Are Companies More Productive Letting Employees Work from Home?

How to Build Sales & Marketing Pipeline During the Coronavirus

Business Development Strategies for Staffing & Recruitment: 10 Ways to Get More Clients

Are Small Businesses Prepared to Work from Home? Maybe Not, Data Suggest

In Light of Coronavirus, Most U.S. Companies Lack Work-From-Home Technology

How Your Privacy Officers Can (and Should) Be Helping Drive Revenue

Subscribe to the ZoomInfo blog.