B2B Growth Articles | ZoomInfo Blog

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level.

May 11, 2021 | 6 minute read
The secrets to closing a multi-million dollar deal

The story of how one salesperson won--and almost lost--an eight-figure contract.

May 7, 2021 | 8 minute read
Survey: How sales reps adapted to the pandemic

In 2020, sales reps stopped using events for prospecting, opting for methods like (gasp!) actually calling people on the phone. But will these methods last?

May 6, 2021 | 3 minute read
3 Audience Segmentation Trends Shaping Digital Marketing in 2021

How to target your ideal buyer by getting granular, leaning on data, and respecting user privacy.

May 5, 2021 | 7 minute read
How to Use Sales Multi-Threading to Your Advantage

Complex B2B solutions involve anywhere from six to 10 decision-makers. Sales multi-threading takes this reality into account and helps teams win more deals.

May 3, 2021 | 6 minute read
How the loss of trade shows changed the customer acquisition funnel

In a ZoomInfo survey, 76% of those who hosted virtual events during Covid-19 reported that they were at least somewhat effective. Learn more.

April 30, 2021 | 5 minute read
Key Takeaways from “Talk Data to Me,” Season 1

Season 1 of "Talk Data to Me" brought in data leaders who gave give tactical business advice, as well as broader wisdom that applies to us all.

April 22, 2021 | 4 minute read
The Extra Mile: ZoomInfo reaches another privacy benchmark

We sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better.

April 20, 2021 | 3 minute read
ZoomInfo Returns to Office with Hybrid Remote Work Model

“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. But I’m al...

April 14, 2021 | 4 minute read
Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Getting your enterprise marketing strategy right requires a different approach from SMB or mid-market marketing. Read on to get a handle on rapid-growth marketi...

April 12, 2021 | 4 minute read
How to Use SEO to Increase Your SaaS Website Traffic

Organic traffic from search engines is a top-driver of website traffic. Here's some tips on optimizing your SaaS website for SEO (and conversions).

March 17, 2021 | 5 minute read
7 Successful Female-Owned Tech Companies: Stories of the Founders’ Grit

Female-owned tech companies were once an exception. These seven women are hell-bent on changing that. Get inspired!

March 15, 2021 | 5 minute read
25 Motivational Quotes by the Most Influential Women in Business

We've compiled 25 motivational quotes by successful business women to share their message of empowerment.

March 5, 2021 | 5 minute read
How to Create a Lead Generation Strategy for SMBs

Creating a lead generation strategy for your SMB can bring in more customers and revenue. Read more about how to build a strategy and attract better leads.

March 4, 2021 | 4 minute read
Your Guide To CRM Automation: What, Why, And How?

From saving you time to nurturing leads, CRM automation seemingly does it all. Learn more about it in our newest blog.

March 3, 2021 | 4 minute read

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Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.

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B2B marketing, growth, sales and more.

B2B Growth

Guides for the growthbound! Tips and best practices for building sales pipeline and identifying new markets. Learn to effectively and responsibly scale your business.

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Business Development Strategies for Staffing & Recruitment: 10 Ways to Get More Clients

Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

Are Companies More Productive Letting Employees Work from Home?

20 Sales and Marketing Alignment Statistics

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

The secrets to closing a multi-million dollar deal

Survey: How sales reps adapted to the pandemic

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

How to Use Sales Multi-Threading to Your Advantage

How the loss of trade shows changed the customer acquisition funnel

Key Takeaways from “Talk Data to Me,” Season 1

The Extra Mile: ZoomInfo reaches another privacy benchmark

ZoomInfo Returns to Office with Hybrid Remote Work Model

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

How to Use SEO to Increase Your SaaS Website Traffic

7 Successful Female-Owned Tech Companies: Stories of the Founders’ Grit

25 Motivational Quotes by the Most Influential Women in Business

How to Create a Lead Generation Strategy for SMBs

Your Guide To CRM Automation: What, Why, And How?

Subscribe to the ZoomInfo blog.