B2B Growth Articles | ZoomInfo Blog

Getting to Know GIDI Part 3: How to Implement (a Meaningful) D&I Program

Just having a D&I program put in place, doesn’t mean your company actually feels diverse and inclusive to employees. Here’s how to improve that.

November 25, 2020 | 5 minute read
Streaming Vs. Real-Time Intent Data

Real-time vs. streaming -- What’s the actual difference when it comes to the intent data you need to power your go-to-market strategy?

November 24, 2020 | 5 minute read
How ZoomInfo Helped SMACT Works Increase Connect Rates By 1400%

Leading IT services company SMACT Works has seen an astronomical increase in call-connect rates using ZoomInfo’s Engage platform. Learn how they did it.

November 20, 2020 | 4 minute read
Getting to Know GIDI Part 2: The Importance of Employee Activism

With political and social issues at the forefront of society, employees are feeling more empowered than ever to speak up -- this is why it’s a good thing.

November 12, 2020 | 6 minute read
Getting To Know GIDI Part 1: Origin Story

Zoominfo celebrates diversity with its employee-run group, Global Inclusion and Diversity Initiative (GIDI). Get tips on implementing your own program!

November 6, 2020 | 7 minute read
Why ZoomInfo Acquired EverString

Contact, Account, and Intent data sit at the foundational level of any technology and execution stack. How is ZoomInfo's acquisition of EverString is going to c...

November 5, 2020 | 11 minute read
How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Measuring buyer intent and delivering “scoops” to customers is an integral part of the ZoomInfo platform. Here's why we relaunched our intent data product.

October 28, 2020 | 6 minute read
Like PB&J: SDR + AE Alignment & Why it Matters

Some things in this world just work together -- like peanut butter and jelly or SDRs & AEs. Let’s learn how we use this pairing to our advantage.

October 26, 2020 | 2 minute read
Why ZoomInfo is Acquiring Clickagy

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited...

October 15, 2020 | 11 minute read
Is A Sales Team Lead Role Worth Exploring?

Professional development is a huge topic for modern sales leaders. You need to help grow your employees and we think a team lead role could be the perfect fit.

October 6, 2020 | 9 minute read
How Do You Build A Sales Rep Scorecard?

Want an inside scoop on how ZoomInfo builds sales rep scorecards? You don’t even need VIP access, we’ll give it to you for free. Let's jump right in.

September 25, 2020 | 6 minute read
4 Points of Failure in the Typical Customer Acquisition Funnel

Customer acquisition is a vital puzzle piece for any growing business. We’ve compiled a list of typical points of failure in the lead funnel.

September 9, 2020 | 9 minute read
How to Create An Ideal Client Profile

You’ve heard of buyer personas, but what about ideal client profiles? They could be the missing part of your ABM strategy. Explore our ICP guide & videos.

August 11, 2020 | 6 minute read
GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

The difference between good and great is smaller than you think. When companies work continuously to close that gap, they thrive. Here’s how ZoomInfo did it.

July 30, 2020 | 10 minute read
How to Improve Communication Between Marketing and Sales

Sales and marketing should be the best of friends but that's not always the case. Let’s explore how to improve the communication between these two departments...

July 24, 2020 | 6 minute read

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Getting to Know GIDI Part 3: How to Implement (a Meaningful) D&I Program

Business Development Strategies for Staffing & Recruitment: 10 Ways to Get More Clients

Are Companies More Productive Letting Employees Work from Home?

Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

How to Build Sales & Marketing Pipeline During the Coronavirus

Getting to Know GIDI Part 3: How to Implement (a Meaningful) D&I Program

Streaming Vs. Real-Time Intent Data

How ZoomInfo Helped SMACT Works Increase Connect Rates By 1400%

Getting to Know GIDI Part 2: The Importance of Employee Activism

Getting To Know GIDI Part 1: Origin Story

Why ZoomInfo Acquired EverString

How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Like PB&J: SDR + AE Alignment & Why it Matters

Why ZoomInfo is Acquiring Clickagy

Is A Sales Team Lead Role Worth Exploring?

How Do You Build A Sales Rep Scorecard?

4 Points of Failure in the Typical Customer Acquisition Funnel

How to Create An Ideal Client Profile

GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

How to Improve Communication Between Marketing and Sales

Subscribe to the ZoomInfo blog.