ZoomInfo Reviews: What Customers and Analysts Say

When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfo’s go-to-market intelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster. 

Here’s what customers, analysts, and the numbers have to say about ZoomInfo’s impact.

Thousands of 5-Star ZoomInfo Reviews on G2 and TrustRadius

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G2’s 2025 Best Software Awards

G2’s annual Best Software awards recognize top products and vendors based on user reviews and market presence scores.

Highlights include:

  • ZoomInfo ranks among the top 0.1% on G2’s Best Global Software Companies list, placing #13 out of 10,949 eligible vendors.
  • ZoomInfo Sales ranks among the top 0.2% on G2’s Best Software Products list, placing #21 out of 13,105 eligible products.
  • ZoomInfo Sales maintained its #3 position on G2’s Best Marketing & Digital Advertising list, outperforming competitors.

G2’s Summer 2025 Reports

ZoomInfo continues to lead the industry with 133 No. 1 rankings in G2’s Summer 2025 Reports, placing in the top 0.01% of 150,000+ vendors. 

Highlights include:

  • ZoomInfo ranks 12th out of 150,000+ vendors on G2 for the most #1 rankings, a testament to its broad impact & ability to drive value for GTM teams, spanning a wide range of company sizes, industries and regions.
  • ZoomInfo Sales significantly outperformed its competitors, earning 25 #1 Grid titles, 19 more than the next closest competitor. This includes 8 #1 Overall Grid titles, 7 more than any competitor.
  • Enterprise users ranked ZoomInfo the #1 product across 9 different categories, where it also earned the highest user satisfaction score, reinforcing our ability to meet the needs of large GTM organizations and deliver results at scale.

Customer Testimonials:

  • “ZoomInfo Sales with Copilot gives our sales directors the information they need for their targeted accounts so they reach out at the right time to the right people. I’m very impressed with how useful it is. ZoomInfo has broadened its scope, making it an easier product to use for both admins and sales.” – Rob W., Sr. Director, Revenue Operations, Mid-Market
  • “Its easy-to-use interface with AI-powered insights makes it a sword in the hand of a marketer.” – Ayush B., AVP, Enterprise
  • “I highly recommend ZoomInfo Sales, as they have been extremely thorough in their approach to onboarding and training. Our company gets the best leads through the Copilot function, as well as intent searching and daily sales target account lists. We are extremely impressed!” – Amy Z, Head of Sales, Mid-Market
  • “It’s a tool I use every day. It’s foundational to demand generation, closing deals, and upselling in B2B.” – Julie L., Director of Marketing, Mid-Market

TrustRadius 2025 Top Rated Awards 

TrustRadius recognized ZoomInfo with nine Top Rated awards across multiple products. 

Now in their 10th year, the TrustRadius Top Rated Awards are based on verified customer reviews that recognize excellent B2B technology products. This year, ZoomInfo Marketing joins the company’s other best-in-class offerings, sweeping three categories of its own.

Top Rated Honors in:

  • Chorus: Conversation Intelligence, Sales Coaching & Call Recording
  • ZoomInfo Sales: Sales Intelligence, Intent Data & Market Intelligence
  • ZoomInfo Marketing: Account-Based Marketing, Conversion Rate Optimization & MarketingOS

TrustRadius 2025 Buyer’s Choice Awards

ZoomInfo Sales, ZoomInfo Marketing, and Chorus by ZoomInfo earned Buyer’s Choice Awards for their excellence in:

  • Capabilities, value for price, and customer relationships, based on over 2,000 customer reviews.
  • Recognition for empowering teams with actionable insights and AI-driven features.

Our TrustRadius reviews highlight ZoomInfo’s user-friendly interface, robust data accuracy, and integrations that drive efficiency:

  • “ZoomInfo provides unparalleled insight into our target accounts. It’s become our secret weapon for lead generation.”David K., Sales Manager at a SaaS Company.
  • “The ZoomInfo Sales feature has been instrumental in reducing our sales cycles and improving win rates.”Sarah L., Director of Business Development at a FinTech Firm.

Snowflake Modern Marketing Data Stack Report

ZoomInfo was named a Leader in Enrichment and Hygiene in the 2025 Modern Marketing Data Stack Report by Snowflake.
This recognition highlights ZoomInfo’s role in:

  • Helping customers clean and enrich first-party data for improved AI implementation.
  • Providing a reliable, unified foundation for advanced marketing strategies.

“We’re proud to be recognized by Snowflake for enabling effective data-driven marketing.” – Sneh Kakileti, VP of Product Management.

Newsweek’s Excellence 1000 Index

ZoomInfo ranked No. 55 on Newsweek’s 2025 Excellence 1000 Index, recognizing:

  • Sustainable financial growth and corporate social responsibility.
  • Ethical leadership and stakeholder value.

“This reflects our commitment to providing an innovative platform and an outstanding workplace.” – Henry Schuck, CEO.

ZoomInfo Copilot Recognized at the 2024 AI Awards

ZoomInfo Copilot was named a finalist in the AI Implementation of the Year category, acknowledging:

  • A 60% boost in productivity and 58% increase in engagement reported by customers.
  • Real-time AI-powered insights that are transforming go-to-market workflows.

“This wave of AI innovation is delivering tangible results for sales teams worldwide.” – Dominik Facher, Chief Product Officer.

Recognition from Trusted Analysts & Customers

Gartner Magic Quadrant

In 2024, ZoomInfo was named a Leader in the Gartner® Magic Quadrant™ for Account-Based Marketing Platforms.

Gartner Peer Insights Voice of the Customer

ZoomInfo was named a Customers’ Choice in the 2025 Gartner® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms, the only vendor positioned in the Customers’ Choice quadrant in this report.

Forrester Wave

Forrester Research recognized ZoomInfo as a leader in The Forrester Wave™ Intent Data Providers For B2B, Q1 2025 and Marketing and Sales Data Providers for B2B, Q1 2024.

Customer Reviews: Success Stories Across Industries

ZoomInfo’s transformative impact isn’t just theory — it’s backed by real-world results. Here are a few examples of how businesses have leveraged ZoomInfo to achieve measurable success:

Spekit: Boosting Sales Efficiency

By integrating ZoomInfo’s tools, Spekit improved its sales efficiency by 20%, resulting in faster deal closures and higher revenue.

“ZoomInfo’s actionable insights have streamlined our processes and empowered our team.”Melanie Fellay, CEO of Spekit.

Xactly: Improving Lead Quality

Using ZoomInfo’s Data Scoring, Xactly experienced a 30% increase in qualified leads, dramatically enhancing its sales pipeline.

“The quality of data we now have access to is unmatched. It’s transformed the way we target accounts.”Chris Cabrera, CEO of Xactly.

Smartsheet: Fueling Growth with Data Integration

With ZoomInfo’s data integration solutions, Smartsheet increased its prospect engagement rates by 35%

“The integrations with our existing stack have been seamless, making it easy for our team to act on insights.”Mark Mader, CEO of Smartsheet.

Snowflake: Driving Data-Driven Decisions

Snowflake leveraged ZoomInfo’s insights to reduce acquisition costs and gain a competitive edge in the crowded business intelligence market. 

“ZoomInfo has been instrumental in giving us a data-driven edge in a competitive landscape.”Frank Slootman, CEO of Snowflake.

Testimonials: What Customers Love About ZoomInfo

Direct feedback from customers showcases why ZoomInfo is the trusted partner for businesses worldwide:

  • “ZoomInfo has transformed our lead generation process, giving us the ability to target the right prospects with precision.”Jane D., Marketing Manager at a Healthcare Firm.
  • “The platform’s AI-powered buying signals are a game-changer for identifying high-intent prospects.”Carlos M., Senior Account Executive at an IT Solutions Provider.

These testimonials demonstrate the real-world benefits that organizations experience with ZoomInfo.

ZoomInfo: the Go-To-Market Intelligence Platform

ZoomInfo delivers more than just data — it provides the actionable insights and integrations needed to drive success at every stage of the customer journey. Whether you’re a startup looking to scale or an enterprise aiming to streamline operations, ZoomInfo has proven time and again to be the platform of choice.

Discover why more than 35,000 companies rely on ZoomInfo to fuel their growth with a free trial today.