What is Intent Data? How to Turn Signals into Action
Here’s how you can reach your prospects earlier — and predict their next move.
More Than a Name: Next-Level Sales Personalization
Learn how AI transforms sales personalization with actionable strategies and data insights. Elevate engagement and drive results.
12 Smart Ways Marketers Are Using Generative AI to Stay Ahead
Generative AI has rapidly moved from a novelty technology to a staple of marketing tech – two out of three marketers surveyed by LinkedIn are currently using it. But only a quarter of marketers have an “extremely good” understanding of how to use AI in their day-to-day work. Ready to move beyond the basics and […]
What is Lead Scoring? How to Build a Data-Backed Scoring Model
Lead scoring is the process of ranking leads using a predetermined methodology. It allows you to truly understand which leads are likely to convert.
Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy
Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. But they can also face a winding path to purchase, sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the […]
The Great Customer Resignation
By now, we’re all familiar with the Great Resignation as it applies to employees, but organizations are facing the same crisis with customers, too. There’s an abundance of vendor options for customers, here’s how to continue to retain yours.
Conversational Marketing: How Chat Can Turn Visitors into Buyers
Conversational marketing is the modern way to engage prospects and customers without the needs for obtrusive content.
Get Personalized: Top Tips for B2B Websites
Imagine every time you walk into your local grocery store, everything on your list is right where you can find it. Let’s say you’re trying to lose 10 pounds, you’ve recently gone vegan, and you own a cat. Each time you visit the store you’re greeted with fruits, vegetables, nuts, and cat food. All the […]