Personalization

    strategies

    More Than a Name: Next-Level Sales Personalization

    Learn how AI transforms sales personalization with actionable strategies and data insights. Elevate engagement and drive results.

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    category iconnews & trends

    12 Smart Ways Marketers Are Using Generative AI to Stay Ahead

    Generative AI has rapidly moved from a novelty technology to a staple of marketing tech – two out of three marketers surveyed by LinkedIn are currently using it. But only a quarter of marketers have an “extremely good” understanding of how to use AI in their day-to-day work.  Ready to move beyond the basics and […]

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    strategies

    What is Lead Scoring? How to Build a Data-Backed Scoring Model

    Lead scoring is the process of ranking leads using a predetermined methodology. It allows you to truly understand which leads are likely to convert.

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    strategies

    What is Intent Data? How to Turn Signals into Action

    Here’s how you can reach your prospects earlier — and predict their next move.

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    strategies

    Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

    Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. But they can also face a winding path to purchase, sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the […]

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    category iconnews & trends

    The Great Customer Resignation

    By now, we’re all familiar with the Great Resignation as it applies to employees, but organizations are facing the same crisis with customers, too. There’s an abundance of vendor options for customers, here’s how to continue to retain yours.

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    strategies

    Conversational Marketing: How Chat Can Turn Visitors into Buyers

    Conversational marketing is the modern way to engage prospects and customers without the needs for obtrusive content.

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    tactics

    Job Candidate Personas: A Guide for Recruiters

    With the help of job candidate personas, you can find, target, and recruit the best candidates in the workforce. Learn more in this piece about creating career personas.

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    strategies

    Get Personalized: Top Tips for B2B Websites

    Imagine every time you walk into your local grocery store, everything on your list is right where you can find it.  Let’s say you’re trying to lose 10 pounds, you’ve recently gone vegan, and you own a cat. Each time you visit the store you’re greeted with fruits, vegetables, nuts, and cat food. All the […]

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    tactics

    7 Ways Chatbots Can Convert B2B Website Leads

    B2B Chatbots are bringing data intelligence to marketing and sales conversations. Ready to convert more leads from your website? Read on.

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    strategies

    Let’s Get Personal: B2B Marketing Personalization

    Everyone knows about marketing personalization, but how well are you implementing it into your B2B marketing strategy?

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