The rise of social media has coincided with the rise of social selling.
Sales reps have looked for ways to use every platform possible to engage with and sell to their prospects– and in social media, they have found their perfect match. In fact, 78% of salespeople who use social media perform better than their peers who don’t use social media (source).
LinkedIn may get most of the attention when it comes to B2B sales– but Twitter has proven to be an effective social selling platform as well. While you won’t close a ton of deals by sending out a single tweet, Twitter’s search functionality and social listening features allow you to find and engage with new prospects, build relationships, and join in on important industry conversations.
But, here’s the thing: your Twitter efforts will take a hit if you rush through the first step– setting up your profile. Twitter may seem like a more casual platform, but if you want to use it as a business tool, you must treat it like one.
If you haven’t created a professional Twitter profile yet– then this post is for you.
Today we look at five easy tips to help you set up a killer Twitter profile for sales. Let’s get into it.
1. Use a professional headshot.
Your profile photo serves as the first introduction to any prospect you interact with. So, a casual photo of you and your friends won’t cut it. Use a professional headshot instead and establish consistency by using the same photo on your other social media accounts. You want your prospects to recognize you no matter what platform they’re using.
2. Optimize your bio.
Use your bio to tell people who you are, what your job is, what company you work for, and how to contact you. Include a brief description of your interests in and outside of your job. Mentioning a few personal hobbies will show prospects you’re a real person and not just an anonymous sales account. Who knows, your personal interests might even make for an interesting conversation or an easy way into a sales call!
3. Audit past tweets.
You might be using your Twitter account for business now– but that doesn’t mean your past tweets won’t come back to haunt you. If you expect a prospect to engage with you and your brand, you should also expect that they will give your account a thorough examination to assess your credibility.
If they see any off-brand, unprofessional, or – worst case scenario – offensive tweets – you’ll lose any chance at a business relationship and tarnish the reputation of your entire company. Your best bet is to start a new business account separate from your personal profile. But, if you already have a strong following and don’t want to start over, give your feed a thorough cleaning by deleting any off-brand tweets.
4. Create lists.
As a sales professional, you probably follow a large number of accounts. But, we recommend that you curate a specific group of target contacts within a private Twitter list. That way, you can monitor their activity in a single concentrated location and you’ll be less likely to miss something important in your Twitter feed. To take it a step further, you may even want to create multiple lists and segment your prospects and customers based on your current relationship with them. Here are some examples of different lists you can set up:
- New buyers
- Former buyers
- Buyers you want to re-sell to
- Prospects you have engaged with
- Prospective buyers you’ve reached out to without response
- Prospects you have yet to engage with
Segmenting your lists will help you strategize your outreach, and engage every prospect or customer with personalized messaging.
5. Set up alerts.
Social listening is the practice of listening to online conversations between buyers or potential buyers about your business, products or industry. This process is more elaborate than just monitoring your company’s @ mentions. In fact, 30% of Tweets about your company don’t even include your Twitter handle, meaning you won’t necessarily be notified that these conversations are taking place (source).
One of your first steps when setting up a Twitter account should be to establish a social listening strategy. Set up alerts for important keywords. That way, you can be notified whenever someone tweets about your company, industry, products, competitors, or any other relevant keyword. Social listening is an excellent way to prospect, gauge industry opinions, and get feedback about your products.
To make sure you’ve covered all your bases, consider exploring a social media management tool that specializes in social listening. If you want some ideas, read the following post: The Top 10 Social Selling Tools.
Using Twitter for Sales: Your Twitter Profile
Setting up your Twitter account may seem like a simple, inconsequential part of the social selling process. But, every detail matters. Think of your social profiles as online business cards. They aren’t just a representation of you as a sales rep, but also of the business you work for. So, put care and preparation into setting up your Twitter profile or you’ll never reap the benefits of the platform.
Once you’ve set up your Twitter account, be sure to read the following post– a more in-depth guide to using Twitter as a sales rep: The B2B Sales Rep’s Guide to Twitter.
For more information about how the ZoomInfo contact database can improve your sales efforts, contact our sales team today!