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In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue.

If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively. Check out the infographic below to learn everything there is to know about B2B blogging.

B2B Blogging and Your Business

b2b blogging infographic

Designed by Nicole Messier

For more information about improving your B2B marketing initiatives, contact ZoomInfo today.

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About the author

Molly Clarke

Molly Clarke was the Director of Digital Marketing at ZoomInfo, the leading data intelligence platform for sales and go-to-market organizations.

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B2B marketing, growth, sales and more.


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