In recent years, there has been a shift in the B2B industry. While marketers have always been under pressure to generate a large number of qualified leads for their sales team, now they must do so while also navigating a largely customer-driven environment.

This means they can no longer send out generic email blasts and expect to hear back. Instead, marketers are making an effort to create more personalized marketing, and are using a number of different technologies to streamline this process.

Have you seen Scott Brinker’s Marketing Technology Supergraphic? The 2016 edition includes 3,874 marketing technology solutions! This provides a great overview of the marketing industry as it stands today. However, it can also be overwhelming for anyone looking to try new tools. With so many options to choose from, how do you know which ones would work well for you and your team?

With this in mind, ZoomInfo put together “The Essential B2B Marketing Stack,” which includes popular marketing solutions from eleven categories, including:

  • Content marketing
  • Webinars & events
  • Social media
  • And more

Check it out below to see how you can improve your B2B marketing stack and run more efficient, targeted campaigns:


ZoomInfo’s Growth Acceleration Platform is an essential part of your B2B marketing stack. Contact us today to learn how our people information database can help you identify, connect with and convert ideal customers.

About the author


ZoomInfo combines the leading business contact database with best-in-class technology to pinpoint, process, and deliver the marketing and sales intelligence you need— exactly when and how you need it, to always hit your number.

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B2B marketing, growth, sales and more.

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