As the year comes to a close, we look back at all we’ve accomplished in 2017. As our avid readers know, the ZoomInfo team published a ton of content this year—including 186 blog posts to be exact—but who’s counting?
After careful analysis, our business infographics came out on top. They garner the most readership, the most engagement, and tend to be shared more often than our other posts. And, we’re not alone—businesses across the globe have seen tremendous success with infographics. Consider these statistics:
- An infographic is 30x more likely to be read than a text article (source).
- Publishers that feature infographics grow traffic 12% faster than those who don’t use infographics (source).
- Infographics are ‘liked’ and shared on social media 3x more than any other type of content (source).
Our team of designers and writers worked hard this year and we want to share their best work with you. So, keep reading!
Best Business Infographics of 2017
Cure for the Common Cold Call [Infographic]
Even the most experienced sales reps don’t enjoy picking up the phone to call a complete stranger. Yet, cold calling is still an essential part of selling. In fact, 78% of decision makers polled have taken an appointment or attended an event that came from a cold call (source).
If your team’s performance is lagging and your cold calls are falling flat, it’s time to conduct an audit of your B2B database. Quality data is the fuel of any successful sales team. Without it, your prospects will remain unreachable and quotas won’t be met.
Check out the infographic: Cure to the Common Cold Call [Infographic]
Buyer Personas: The Missing Piece to Your Lead Generation Puzzle
It’s no secret marketing teams prioritize lead generation as a top B2B marketing objective, but developing successful programs can often resemble a complicated puzzle. There are essential pieces marketing teams must connect to reach their goals, but sometimes, nothing seems to fit.
Even with lofty budgets, most lead generation strategies fall short of expectations. Take your lead generation efforts to the next level by creating buyer personas.
Check out the infographic: Buyer Personas: The Missing Piece to Your Lead Generation Puzzle
A B2B Marketing Thanksgiving [Infographic]
The B2B marketing landscape is an exciting place to be—the constant stream of new tools and technologies, ever-changing buzzword tactics and strategies, and of course innovative, advanced ways to reach customers and prospects. Exciting as it is, it can also be enough to make a person’s head spin.
As marketers, it’s easy to become so burnt out that we forget to stop and appreciate the things that make our jobs a little easier. That’s why we put together the following business infographic—to show you the top six things we’re thankful for this year.
So whether you’re on your way to a meeting, scheduling monthly reports, or ironing out campaigns for the next year, we ask you to sit back, relax, and allow us to remind you what makes marketing so great.
Check out the infographic: A B2B Marketing Thanksgiving [Infographic]
How to Enrich Your Marketing Database [Infographic]
You’ve probably heard people say sales is a team sport. But what about marketing? If you think about it, B2B marketers are a lot like football players (really)! Stick with us here: your goal is to win big, creating effective campaigns that generate leads.
But that doesn’t always happen. Maybe your B2B data is outdated, preventing you from getting the first down. Or maybe there’s an interception, as you try – and fail – to pass leads on to sales. Either way, there’s room for significant improvement. Consider the following statistics:
- 69% of respondents said the top challenge to maintaining data quality is old or outdated information.
- 40% of those polled said they are focusing on three goals: targeting segments, reaching total addressable markets, and growing the database to add new contacts.
- 85% of B2B marketers using marketing automation platforms feel they’re not using them to their full potential.
Check out the infographic: How to Enrich Your Marketing Database [Infographic]
7 Things Financial Advisors Need to Know [Infographic]
In the age of the internet, transparency rules. Instead of taking financial advisors on their word, customers are going online to check credentials, performance, reviews and more. In order to be successful, advisors need to make sure they stand out from the crowd.
So how do you compare to the competition? Are your licenses and qualifications up to par? Can you explain to prospective clients how your remuneration isn’t a conflict of interest, and that you have their best interests at heart? These are only some of the critical issues that financial advisors need to keep at the top of their heads when engaging with prospects.
Check out the infographic: 7 Things Financial Advisors Need to Know [Infographic]
A B2B Sales Thanksgiving [Infographic]
B2B sales is an exciting place to be—the constant stream of new tools and technologies, ever-changing buzzword tactics and strategies, and of course innovative, advanced ways to reach customers and prospects. Exciting as it is, it can also be enough to make a person’s head spin.
As sales professionals, it’s easy to become burnt out and forget to appreciate the things that make our jobs a little easier. That’s why we put together the following business infographic—to show you the top six things we’re thankful for this year.
So whether you’re on your way to a meeting, prospecting for a new territory, or putting together a deck for your next demo, we ask you to sit back, relax, and allow us to remind you what makes sales so great.
Check out the infographic: A B2B Sales Thanksgiving [Infographic]
Optimize Your Marketing Database with a Little Spring Cleaning [Infographic]
Dirty data is an epidemic. In fact, according to MarketingSherpa, B2B data decays by about 22.5% every year. Simply put, 1 out of 5 contact records in your marketing database is lost due to inaccurate information.
Yet, organizations don’t have the resources to control this problem. This business infographic will help you understand how dirty data affects your organization and the three simple steps you can take to optimize your database for sales and marketing success.
Check out the infographic: Optimize Your Marketing Database with a Little Spring Cleaning [Infographic]
How to Recruit Like a Shark [Infographic]
In order to be a successful executive recruiter, you have to be aggressive. In other words, you have to be a shark. ZoomInfo recently partnered with top executive recruiter David Perry to learn what it takes to recruit like a shark. David has achieved an unbelievable 99.97% success rate and negotiated in excess of $300M in salaries, so needless to say, he knows what he’s talking about.
Like a shark out for its prey, catch on to the newest trends and methodologies that are proven to deliver success and transform you into a threat in the industry. With David’s executive recruiting tips, you’ll learn more about:
- How to prevent other recruiters from poaching your top execs
- Becoming more confident in your placements
- The difference between being aggressive and unprofessional
- And more!
Check out the infographic: Recruit Like a Shark [Infographic]
Give the Gift of Automated Data Maintenance [Infographic]
“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions
B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur.
In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene.
As your prospects and customers change jobs and contact information it’s critical that you keep up with them. We cannot stress this enough. Rather than scheduling the occasional data audit, you must now make database maintenance a priority each and every day.
Check out the infographic: Give the Gift of Automated Data Maintenance [Infographic]
For the Love of Marketing: A Guide to Date Night [Infographic]
Are you looking for a date this Valentine’s Day or to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date!
Check out the infographic: For the Love of Marketing: A Guide to Date Night [Infographic]
Get Your Marketing Database in the Best Shape [Infographic]
Just as you need a healthy body to perform your best, your marketing team needs a healthy database to drive results. To keep both your body and your marketing database healthy, you need to have the right mindset, stay committed, and work with a comprehensive plan. Not sure if your database is in need of a lifestyle change? Check out our business infographics to find out!
Check out the infographic: Get Your Marketing Database in the Best Shape [Infographic]
Data Decay: Is Your B2B Business Database Full of Rotten Apples [Infographic]
Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.
The experts at ZoomInfo put together a business infographic outlining data decay’s costly impact. Here are some statistics for you to pay attention to:
- 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate.
- Up to 25% of B2B database contacts contain critical errors.
- 40% of business objectives fail due to inaccurate data.
- 1-10-100 rule: It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done.
Check out the infographic: Data Decay: Is Your B2B Business Database Full of Rotten Apples? [Infographic].
4 B2B Marketing Automation Problems [Infographic]
Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy (source).
Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better (source).
Fear not, today we show you how to solve four of the top B2B marketing automation problems.
Check out the infographic: 4 B2B Marketing Automation Problems [Infographic].
Improve Your Luck with Lead Generation Campaigns [Infographic]
When you think of St. Patrick’s Day, you most likely think about getting lucky, pots of gold, leprechauns, and the color green. So how can you apply this to your lead generation campaigns to spice things up and generate more engagement and relevant leads?
- Incorporate data-driven marketing into your overall strategy
- Add green to your campaigns
- Apply digital marketing trends
- Brew up catchy subject lines
- Run “lucky” themed online ads
Check out the infographic: Improve Your Luck with Lead Generation Campaigns [Infographic]
A Guide to B2B Blogging Success [Infographic]
In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue.
If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively. Check out the infographic below to learn everything there is to know about B2B blogging.
Check out the infographic: A Guide to B2B Blogging Success [Infographic]
Catch Them if You Can: Passive Candidate Edition [Infographic]
Hiding behind office doors and computer screens, the passive candidate is hard to find and tougher to catch. Yet with the right tools and mindset, it’s possible to track down this elusive prospect.
How? By thinking like one! Luckily for you, we’ve gathered the clues you’ll need to get inside the mind of your passive prospects. It’s time to get out there and catch them… if you can.
Use this infographic to guide your recruiting efforts and source better candidates today!
Check out the infographic: Catch Them if You Can: Passive Candidate Edition
The Best Infographics: Key Takeaways
And there you have it! Thanks for joining us this year. We have a lot in store for 2018—business infographics included. For more sales and marketing solutions contact ZoomInfo. Our B2B database has the resources you need to scale your campaigns and increase your success! Or, check out our sales and marketing blog for more posts like this!