Sales and football have a lot in common. If you’re among the many readers who just rolled their eyes—hear me out! Both activities are games of strategy and neither your reps nor your team will win big without the right resources. Among other factors, both require a good coach, lots of practice, a sense of urgency, the drive to win, incredible focus, and insight into the competition. I could continue, but I’ll do us both a favor and leave it at that.
In both sales and football, there’s one major obstacle that stands in the way of winning—and that’s the other team’s defense. In sales the other team your prospect and their defensive line is an objection to your sales pitch. Continue reading “Beating A Prospect’s Defense [Infographic]”
There’s no way around it – voicemails are not an enjoyable part of a salesperson’s job. Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. Consider these statistics (source):
- 80% of calls go to voicemail, and 90% of first time voicemails are never returned.
- The average voicemail response rate is 4.8%.
- 15% of the average sales rep’s time is spent leaving voicemails.
Continue reading “How to Spend Less Time Leaving Voicemails”
If you’re a regular reader of the ZoomInfo blog, you’ve seen quite a bit about sales and marketing productivity in the last few weeks. And it’s for good reason—sales and marketing productivity is the theme of our 2018 Growth Acceleration Summit! So, to get you in the right frame of mind and prepare you for our upcoming event—we bring you 13 of the best sales productivity lessons from our favorite experts.
Ready to kick off your new year on the right foot? Keep reading. Continue reading “13 Sales Productivity Lessons from the Experts”