Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness.
But, take one look at these statistics and you’ll see that social selling produces serious results (source):
- 78% of salespeople using social media outperform their peers.
- Social sellers generate 38% more new opportunities than traditional sellers.
- 90% of top salespeople use social selling tools.
If you need some motivation to get on board with social selling, look no further. We’ve put together a list of social selling quotes from industry experts that will be sure to inspire your sales efforts. Keep reading!
15 Quotes on the Power of Social Selling:
“Selling through social channels is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitors’ world.” – Keenan
“Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer
“Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. Now, it means Always Be Connecting.” – Jill Rowley
“Social is not a place for a hard sell – it’s a place to build trust and credibility.” – Julio Viskovich
“Social selling expands on the age-old basics of getting to know your customers and meeting their needs.” – Jon Ferrara
“If you want to use social networking as a sales tool, then you must actively participate in conversations and the exchange of ideas.” – Shannon Belew
“Social selling adds value all the way through the buyer’s journey – it’s a multi-touch process if your strategy is set up correctly.” – Jack Kosakowski
“Sellers who’ve embraced social media are creating new opportunities that totally bypass traditional sales channels. It’s about good selling – using all the tools that are available to you today.” – Jill Konrath
“It’s time to go where your buyers live: online. If you pride yourself on being where your buyers are, why aren’t you online yet?” – Jamie Shanks
“The bigger conversation beyond social as a channel is that the modern buyer is digitally-driven, socially-connected, mobile-empowered, and has unlimited access to not only information, but people.”
“Social selling makes a cold call less cold” – Jelle den Dunnen
“As a sales person, we must be visible. We must put ourselves out there so that the buyers, when they’re looking around for answers, can find us.” – Koka Sexton
“To succeed at social selling with today’s modern buyer, you must shift your sales dialogue from ‘What can I sell you?’ to ‘How can I help you?’” – Melonie Dodaro
“Smart sellers understand that social channels are ideal outlets for building credibility in their industries…In the old days, sellers would bring their Rolodex from company to company – now they bring their LinkedIn network.” – Rob Bois
“By 2020, 85% of the buyer-seller interaction will happen online through social media and video.” – Josiane Feigon
Final Thoughts on these Social Selling Quotes
As you can see, many industry experts believe social selling is critical to sales success. We hope that these quotes inspire you to step up your social selling efforts and build more meaningful connections with your customers!
If you want to learn more about social selling, check out the following posts:
- 48 Shocking B2B Social Selling Statistics
- Top 10 Social Selling Tools
- 4 Tips for Selling to the Social-Savvy Buyer
- How to Shorten Your Sales Cycle with Social Media
For more information about the ZoomInfo B2B contact database, reach out to our sales team today. Our suite of tools will amplify your social selling efforts and connect you with the right people.