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For many, it’s a familiar experience by now: Thumbnails of a dozen or more people staring back on a computer screen, digitally discussing the matter at hand.

But what about industries that might prefer to forget about video calls once social distancing guidelines are relaxed and larger groups can congregate? In particular, schools and religious organizations are approaching a crossroads as the country slowly reopens.

While many corporate employers are rethinking work-from-home policies — including tech heavyweight Twitter, which indicated employees can clock in from home permanently if they choose to — houses of worship and schools seem eager to return to normal with in-person gatherings. Many states have already allowed churches to hold services at reduced capacities, and students and parents alike are anticipating some sort of reopening of schools in the fall if possible.

Schools and religious organizations are approaching a crossroads as the country slowly reopens.

Graph showing growth in nonprofit, education, and insurance industry use of web conferencing.
Figure 1: Religious organizations and schools saw large jumps in adoption of web conferencing technology at the start of the pandemic.

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Scott Wallask

Scott Wallask is Director of Content at ZoomInfo, the leading business contact database and sales intelligence solution.

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