Dirty data is a full-blown marketing epidemic.

In fact, according to MarketingSherpa, B2B data decays by about 22.5% every year. Simply put, 1 out of 5 contact records in your marketing database is lost due to inaccurate information.

Yet, most organizations don’t have the resources to control their marketing database management problem. So, if you’re ready to learn how to take care of your data properly, today’s blog post is for you! This infographic will help you understand how dirty data affects your organization and the three simple steps you can take to optimize your database for sales and marketing success.

Optimize Your Sales and Marketing Database with a Little Spring Cleaning

sales and marketing database

For more infographics like this one, check out the posts listed below:

Or, to learn how ZoomInfo can scale and improve your marketing efforts, contact our sales team today. Our award-winning business database is the tool you need to reach your next customer.

About the author

Ryan Hadfield

Ryan Hadfield is a content marketing director at ZoomInfo, the leading B2B contact data solution.

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