It’s common knowledge: We learn from our mistakes. And while this age-old phrase certainly rings true, we would like to point out that we also learn from our successes. So, before we blink and find ourselves halfway through 2019, we’re taking a look back at our content successes in 2018.

Earlier this week, we published a list of our top-performing articles for sales professionals. And, today, we’re doing the same for our HR and recruiting audiences. So whether you’re new to the ZoomInfo blog or simply ready to revisit our most-visited content, this blog post is for you. Let’s get started!

1. 18 Jokes for Recruiters and Hiring Managers

We get it, recruiting can be tough—especially in today’s competitive hiring market. The reality is, as a recruiter, you’re competing with thousands of other recruiters for the same batch of high-quality candidates.

In any given day, a recruiter must focus on building strong relationships with both job seekers and hiring managers and put in the effort to stay organized, keep track of scheduling information, minute candidate details, and hiring preferences.

How can recruiters stay motivated? Sometimes, the best way to get through a hectic day is simple— with a good laugh. If you’re looking to lift your spirits or desperately need something to lighten your mood, you’ve come to the right place. In today’s blog post, we’ve compiled our favorite jokes about recruiting and hiring.

Read: 18 Jokes for Recruiters and Hiring Managers.

2. The High Cost of a Bad Hire [Infographic]

A key component of organizational growth is hiring—but, if you hire the wrong candidate you can do more harm than good. Although it’s a drain on resources to replace a bad hire, that’s the least of your worries. In fact, before you even realize you’ve made a bad hiring decision, the wrong person can wreak havoc on your department’s productivity, reputation, results, and even your revenue.

Although a bad hire is an obvious annoyance, it goes beyond that. A bad hire can do real damage.  Today we use our most recent infographic to explain just how drastically the wrong person can impact your success as a company.

Read: The High Cost of a Bad Hire [Infographic].

3. Our Top Workarounds for LinkedIn’s Oversaturation Problem

Now boasting 530 million users, LinkedIn has become the go-to platform for recruiters. And this makes sense—after all, the modern workforce uses LinkedIn to publicly display every piece of information a recruiter would need to make an informed hiring decision.  It should be every recruiter’s dream, right? However, new research shows this might not be the case.

52% of hiring managers claim that passive candidate recruitment has been less effective because recruiters on LinkedIn are all competing for the same candidates (source).

So what does this mean for recruiters in 2018? We’re happy you asked. Today we explain the impact this will have on the recruiting industry and how this will drastically change the way you do your job. Keep reading.

Read: Bad News for the Average LinkedIn Recruiter.

4. Your Guide to Standardized Position Descriptions

Job or position descriptions are an important part of hiring and managing employees. But, if you’ve ever written one, you know how difficult it can be to succinctly explain the full depth and breadth of a given position. In the face of this challenge, many companies and recruiters have turned to standardized job descriptions to advertise new openings.

Although not all jobs are the same, there are many elements of a job description that never change. According to, these are job title, location, Fair Labor Standards Act status, position summary, major responsibilities, job qualifications, and working conditions.

These elements can be used to develop a reusable template or standardized job description. While this type of job posting can streamline the hiring process, there are some drawbacks.

Read: Your Guide to Standardized Position Descriptions.

5. Job Candidate Personas: A Guide for Recruiters

Every job opening comes with a specific set of candidate requirements and characteristics. But beyond your basic job description, how do you make sure you’re targeting and attracting the right type of candidate? And even more importantly, how can you guarantee a quality hire if you don’t know what your ideal candidate looks like?

Fortunately, with the help of job candidate personas, you can find, target, and recruit the best candidates in the workforce.  Ready to learn more about candidate personas? Keep reading.

Read: Job Candidate Personas: A Guide for Recruiters.

6. 4 Ways to Improve Your Candidate Response Rate

Good news: You just found the perfect candidate to fill a job vacancy. You send them a quick email and hope for a response. A few days pass— and still no word. Sound familiar? In today’s competitive hiring landscape, this scenario happens again and again. A low candidate response rate can frustrate even the most experienced recruiter.

This begs the question: How do you improve your candidate response rate? Check out today’s blog post for the answer. We cover the ins and outs of response rates and give you four quick ways to boost yours. Let’s jump right in!

Read: 4 Ways to Improve Your Candidate Response Rate.

7. 6 Tips for Better Career Page Content

In today’s digital world, recruiters use a variety of platforms for candidate sourcing. But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% (source).

But, with the rise of social media and other recruiting platforms, many companies neglect their career page. If you haven’t looked at your career page recently, today’s blog post is for you!

Read: 6 Tips for Better Career Page Content.

8. 5 Ways to Build a Better Employer Brand

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing (source).

The recruiting landscape is now a candidate-driven and highly competitive environment. As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding.

If you’re new to employer branding, today’s blog post is for you. We’ll review what an employer brand is, why it’s important, and offer five methods to improve your employer branding strategy. Let’s get into it!

Read: 5 Ways to Build a Better Employer Brand.

9. 15+ Helpful YouTube Channels for HR and Recruiting Professionals

With the abundance of information available online, modern professionals are able to learn new skills and broaden their knowledge with a simple Google search. Think about it, how many times have you found yourself stuck on a task at work and turned to the internet for assistance? If you’re like most of us, the answer is a lot.

Now that YouTube has become as ubiquitous as Google—business professionals have an additional resource to prime themselves for success and development. If you have yet to use YouTube in your professional life, this blog post is for you!

Keep reading as we uncover the top 17 YouTube channels for HR and Recruiting personnel!

Read: 15+ Helpful YouTube Channels for HR and Recruiting Professionals.

10. Corporate Gift-Giving: A Beginner’s Guide

It’s that time of the year again— the holiday season is upon us and festivities are in full swing. Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. It seems like there’s not enough time in the day.

Yet, there’s one last thing to consider before taking a well-deserved break for the holidays—corporate gift giving.  There are many instances in the business world where holiday gifts are appropriate, welcomed, and even expected. But, it’s important to be cautious—corporate gift giving can go very wrong.

Read: Corporate Gift-Giving: A Beginner’s Guide.

Key Takeaways About Our Most-Read Recruiting Articles

And, that’s a wrap on 2018! Thanks for joining us. We hope you stick around to see the sales, marketing, and recruiting content we plan to create this year. For more of our recent recruiting content, check out the following articles:

Or, contact ZoomInfo today to learn more about why we’re the leading information company for sales, marketing, and recruitment teams looking to succeed this year.

About the author


ZoomInfo combines the leading business contact database with best-in-class technology to pinpoint, process, and deliver the marketing and sales intelligence you need— exactly when and how you need it, to always hit your number.

Subscribe to the ZoomInfo blog.

B2B marketing, growth, sales and more.

    Related Content