Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio.

The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone.

Think about it, people today are constantly on the go—but almost never without their cell phones. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides, gym sessions, and even during work.

As with any popular new medium, businesses are jumping on the podcast bandwagon. But, simply having a podcast offers little benefit to your business. To be successful in the realm of podcasting, your content must be appealing, engaging, and self-aware.

In today’s blog post we let the experts do the talking. Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. Let’s get into it!

podcasting quotes

“The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you—they could be just sitting there, chuckling and listening… there’s nothing like that.”

Marc Maron, Host of WTF with Marc Maron

podcast quotes

“No one wants to listen to a 10-episode podcast about how great ZipRecruiter is at finding a job or helping hire the right applicant. But if we can create a show with someone like entrepreneur and author Seth Godin about what it means to be successful and being the most productive person around, that’s going to appeal to exactly the kind of people that ZipRecruiter wants to reach.”

Lex Friedman, CRO of Midroll

“Podcasting is great. Total freedom.”

Bill Burr, Comedian

quotes about podcasting

“Journalists have linked this online podcasting boom to the ubiquity of smartphones, time spent in transit, and online music services. Others attribute it to the brain-stimulating and addictive effects of audio learning, or the multitasking potential of listening. The beauty is in the overlap.”

Jeff Desjardins, Editor-in-Chief of Visual Capitalist

“Finding success in podcasting has to be secondary. If you’re getting into it for the success or the money, the industry isn’t quite there yet. It should be for the love of the game right now.”

Matt Gourley, Earwolf Podcast Network

“I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials.”

Adam Carolla, Host of the Adam Carolla Show

podcast quotes

“Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations, or real-life demonstrations. With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you’re in.”

Nicole D’Angelo, Associate Editor with Skyword

podcast quotes

“Your podcast content should not be about you, but about solving your prospects’ problems.”

Steve Lubetkin, Journalist, Podcast Producer, and Author

podcasting quotes

“You’re going to be terrible at a lot of things for years until you’re successful. People probably aren’t going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it.”

Keith Kingbay, Co-Host of “New Player Has Joined”

business podcasting quotes

“People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder.”

Miranda Katz, Wired

podcasting quotes

“Podcasts extend the life of a seminar program by making it available to people who couldn’t attend in person. A review of attendance numbers for the New Jersey Bank Marketing Association’s quarterly seminars shows that attendance did not diminish when audio podcasts became available from the programs. In fact, it actually increased.”

Steve Lubetkin, Journalist, Podcast Producer, and Author

podcast quotes

“It’s a workday, especially for those just starting out. You don’t just show up and talk to your friend and that’s a podcast. We put all sorts of work in before episodes. You have to act as though it’s your 9-to-5, and you have to be professional.”

Jess Neil, Co-Host of New Player has Joined

quotes about podcasting

“Content is everything the light touches.”

Ann Handley, Digital Marketing Pioneer, Writer, and Speaker

podcast quotes

“Because we thought no one was listening, we weren’t afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won’t figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it.”

Matt Gourley, Earwolf Podcast Network

“According to Edison Media Research, the average podcast listener is young, wealthy, educated, employed full-time, both using social media and following brands on it, subscribing to on-demand video services and nearly always completing the episode to which they start to listen—creating an appetizing opportunity for advertisers and an intimate bond between hosts… and their listeners.”

Mac King, Reporter at Fox 5

quotes about podcasting

“You need to invite us in, and the way you do that is by bringing us all along with your thought process. Roundtable podcasts do need to feel different than polished, heavily produced radio pieces. Slickness is the enemy, it keeps us listening at a far remove. We want to feel like we’re in the room with you. So by all means, prepare, and think about phrasing. But plan ways to say things that will open the discussion, not shut it down.”

Glen Weldon, Panelist for Pop Culture Happy Hour Podcast

quotes about podcasts

“The odds are really stacked against you. There are lots of funny comedians and broadcasters dominating the space. A lot of life is persistence and determination in the face of futility.”

Bryan Bishop, Co-Host of The Film Vault

podcasting quotes

“A podcast gives you an arena to show your expertise and passion for your niche. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express. And coming out with regular podcasts that have sound information and good ideas helps establish you and your brand as market leaders.”

Staff, WebProNews

Key Takeaways

As several of these quotes articulate, podcasting isn’t for everyone. But, if you can find a topic that seems like a natural fit and hosts that understand the art of storytelling, you may have a winning podcast on your hands. For more information about podcasting in a business setting, check out the following articles:

Want more quotables? Pump up your team with our list of motivational sales quotes.

Learn about sales prospecting

About the author

Ryan Hadfield

Ryan Hadfield is a content marketing director at ZoomInfo, the leading B2B contact data solution.

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