Today’s buyers live in a world of information overload. Every day, they see countless brand messages from companies competing to win them over. So as a marketer, it’s important that you know how to cut through the noise to reach your target audience.
For this reason, personalized marketing has become a staple in the modern marketer’s toolbox. Personalized marketing simply refers to the process of tailoring your marketing messages to resonate with a specific individual or group. Recent studies show this trend is here to stay. Consider these statistics (source):
- 88% of marketers say their customers and prospects expect a personalized experience.
- 98% of marketers agree personalization helps advance customer relationships.
- 87% of marketers report a measurable lift from their personalization efforts.
But, don’t just take our word for it – a number of industry experts and thought leaders have preached the importance of personalization in marketing.
Today we’re sharing our favorite quotes about personalization in marketing. Keep reading!
“Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” – John Jantsch
“Personalized marketing is really more of a psychological analysis where you can really understand the right language and how to reach a buyer.” – Joseph Cole
“Personalized marketing and advertising is not about sales. It’s about building a relationship with the customer.” – Julian Hillebrand
“Instead of one-way interruption, personalized marketing is about delivering value at just the right moment that a user needs it.” – David Meerman Scott
“If you want to cut through the fat and emerge as a brand your buyers want to engage with, your marketing has to seamlessly resonate with your buyer’s goals, interests, and preferences.” – Michael Brenner
“Personalization is pointless without knowing the individual. Understand the dreams, hopes, and fears that motivate your customers, then hit them where it counts.” – Paul Gillin
“Personalization – it is not about first/last name. It’s about relevant content.” – Dan Jak
“As consumers’ interest in ‘noise’ decreases and their need for individualized, meaningful experiences increases, brands will need to continue to expand on the creation of personalized interactions, data-driven storytelling, and an omni-channel approach to build strong, positive relationships with their customers. Amidst all the data, however, brands must be mindful of one key message: Your customers are human beings. Be sure to treat them that way.” – Susan Baroncini-Moe
“Important people may be busy, but the same principles for winning their trust and attention apply to the most to least busy person you’re emailing. Be personal, and do your homework.” – Shane Snow
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley
“Personalization wasn’t supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.” – Seth Godin
“Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there’s a piece of software that loves us for who we are.” – David Weinberger
“When you do successfully deliver hyper-relevant, right-moment, right-channel content, you’re more likely to be the email they’ll click on, the website experience they’ll engage with, or the social post they’ll share.” – Michael Brenner
“If your message is irrelevant to them, people not only tune it out, but think less of your brand for not understanding their needs. ” – Kerry O’Shea Gorgone
“With a million resources at the click of the button, the consumer is now the focus of marketing campaigns, instead of the product. Consumers are smarter than ever before, continuing on the trend that we’ve seen through history; and they don’t respond to obvious product placements. Instead, they respond to more authentic, personalized forms of marketing.” – Ana Gotter
“I’m most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.” – Katrina Lake
“When it comes to video and pretty much everything else, the more personalized the content, the higher the chances of conversion.” – John Rampton
“The most profitable brands don’t compete on price. They are focused on speed, value, and availability to their customers. To be available, they have to be where their customers are. To provide a speedy response, they have to be listening. And to provide value, they’ve got to provide an individualized response. Without the tools, processes, and data to instantly make it personal, companies are leaving the business to those competitors that do.” – Douglas Karr
“Marketers often make decisions based on big data. Personalization, however, shifts the focus to the human connection. Research on who customers are and what they want enables marketers to create more engaging experiences with all different types of customers. Positive and memorable customer experiences lead to increased engagement and lasting brand loyalty.” – Annie Gherini
“Personalization is not a trend, it’s a marketing tsunami.” – Avi Dan
Key Takeaways about Personalization in Marketing
We hope these quotes inspire you to ditch one-size-fits-all marketing tactics in favor of a more personalized strategy. And, if you know any personalization quotes we missed, tweet us your favorites @zoominfo!
To learn more about personalized marketing, check out the following posts:
- Your Guide to Personalized Marketing [Infographic]
- 4 Key Considerations for More Personalized Marketing
- 26 Personalized Marketing Statistics
And, to learn how ZoomInfo’s comprehensive people information database can take targeted marketing campaigns to the next level, reach out to our sales team today!