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The Definitive Guide to Handling Negative Business Reviews
B2B Growth

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free rein to voice their opinion about a business or product. And, unfortunately, it’s often the most disgruntled customers who are the most vocal. While bad online business reviews are inevitable, they can still incite panic within […]

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How to Navigate Salary Negotiations During the Hiring Process
B2B Recruiting

After running the gauntlet of the interview process, you’ve finally found the perfect candidate. You know you’re going to start salary negotiations at some point—and the candidate might not be the only one who is nervous about it. Negotiation is a delicate part of the B2B recruiting process. You want to hire great talent, but […]

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The Guide to Launching a Successful Employee Advocacy Program
B2B Growth

With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for?  While there are some definitive advocacy program no-nos, an authentic and successful employee […]

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How to Build a Sales and Marketing Database from Scratch
B2B Growth

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Is it really cheaper to build a database? All […]

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14 Questions to Ask a Candidate’s References Before Hiring
B2B Recruiting

Depending on who you ask, reference checks are either an extremely valuable tool or a complete waste of time. But the fact is: a great candidate’s resume is only part of the hiring equation. You’ve got their previous experience and accomplishments on paper, but the intangibles are still unknown to you. You can trust your […]

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6 Steps for More Compelling B2B Product Pages
B2B Marketing

Today’s B2B buyers conduct most, if not all, initial product research online. As a result, your company’s website and related B2B product pages are critical to the success of your organization. If you’re creating a new business website or simply optimizing existing product pages, today’s blog post is for you. Keep reading! 1. Be concise. […]

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