Sales and Marketing Alignment: The Key To B2B Success

sales and marketing alignmentSales and marketing alignment: It’s all anyone can talk about. And, for good reason. Sales and marketing are inherently connected. The sales team relies on content and lead generation from marketing and the marketing team needs salespeople to follow up on their leads and close deals.

They both share the same overall goal: to increase revenue for the company. The challenge is to achieve sales and marketing alignment so that they can efficiently work towards that goal.

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