When was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By sending emails to unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.
Today’s blog post covers the different types of email addresses you must remove from your email database for a more effective email marketing program.
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B2B salespeople are pressed for time. They have a limited number of hours during the workweek to reach prospects and close deals. With that kind of pressure, it’s no wonder salespeople have trouble staying on top of everything they have to do! Here are four tips for salespeople that will increase productivity and drive more revenue!
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Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target leads like a great white shark.Tar
Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting quality leads to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!
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Sales and marketing alignment: It’s all anyone can talk about. And, for good reason. Sales and marketing are inherently connected. The sales team relies on content and lead generation from marketing and the marketing team needs salespeople to follow up on their leads and close deals.
They both share the same overall goal: to increase revenue for the company. The challenge is to achieve sales and marketing alignment so that they can efficiently work towards that goal.
Continue reading “Sales and Marketing Alignment: The Key To B2B Success”