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30 Emoji Statistics for Businesses
B2B Marketing

Language never stops evolving, but the old adage “a picture is worth a thousand words” remains as relevant as ever. Whether you’re texting with friends, posting on social media, or even communicating with colleagues, the following is true: a single image often conveys a complex thought better than a series of winding, hard-to-follow sentences. Hence, […]

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Job Candidate Personas: A Guide for Recruiters
B2B Recruiting

Every job opening comes with a specific set of candidate requirements and characteristics. But beyond your basic job description, how do you make sure you’re targeting and attracting the right type of candidate? And even more importantly, how can you guarantee a quality hire if you don’t know what your ideal candidate looks like? Fortunately, […]

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10 Ways to Improve the Content Marketing You’re Creating
B2B Marketing

If you’re looking to grow your business,  publishing high-quality marketing content is a must. But as the online marketplace becomes louder with each passing year, it becomes more difficult to stand out. How do you create content that consistently  boosts your rankings, drives traffic, and generates leads? And what exactly constitutes knock-out content that’s guaranteed […]

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Cold Call Sales Voicemail Scripts That Get Callbacks
B2B Sales

We’ve talked about cold calls time and time again on the ZoomInfo Blog. Do they work? How can you find more success with cold calling? And so on. But we’ve yet to discuss the next step after your cold call fails to get picked up. So without further ado, here’s Account Executive Dave Harris on […]

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What You Should Know About Data Privacy Day 2020
B2B Growth

January 28 marks a very special holiday: Data Privacy Day. If this is one of those holidays that has slipped under your radar, 2020 is the year to correct that mistake — so allow us to give you a little background. Spearheaded by the National Cyber Security Alliance (NCSA), Data Privacy Day serves the purpose […]

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6 Times Marketers Won With Personalization
B2B Marketing

It is an indisputable fact that people love personalization. We like just about everything to be personalized: napkins, silverware, sweaters, bags, license plates. So, it’s no surprise that modern customers also expect personalization from the companies who sell to them.

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