Let’s get this straight: Your B2B leads have different needs and interests. But after countless conversations, you’ll notice some similarities.
In order to turn more leads into sales, you need to truly understand who you’re speaking with, and how you can help. With this in mind, we put together a list, which outlines how to sell to common lead personalities. Continue reading “The 5 Types of Sales Leads”
The end of the month may be approaching, but there’s still time for you to meet your sales quota. However, if you need some extra motivation to get there, we understand. In order to help you finish this month with a strong performance, we’ve gathered some of our favorite sales quotes. Continue reading “10 End-of-The-Month Sales Quotes”
Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend.
They’re a great tactic for lead generation and branding, as well as positioning your company as an industry expert. Continue reading “Top 10 Tips for Executing Successful Webinars”
Email marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with prospects, collect important data, and help increase marketing ROI. In fact, for every $1 spent on email marketing, $44.25 is the average return (source).
To execute a successful email marketing campaign, it’s crucial to pay close attention to your target audience and the message you’re sending. A “batch and blast” approach only leads to your recipients deleting your messages. Continue reading “Batch and Blast Email Marketing Is Dead”
What’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Continue reading “Demand Generation vs. Lead Generation”
The sales cycle is not simple anymore. In fact, 57% of the purchase decision is complete before a customer even calls a sales rep (source). Not only that, but more people are now involved in the decision-making process.
Continue reading “How to Use Buyer Personas to Shorten the B2B Sales Cycle”
“There’s not enough time…I’m too busy.” Sound familiar? Time management is often difficult for B2B sales reps. In a typical day, sales people have to divide their time between emails, administrative work, aligning with marketing, researching leads, and of course, making phone calls. However, there’s no need to feel overwhelmed.
Continue reading “5 Tips for Better Time Management for Sales Reps”
It’s hard to believe the year is almost over and 2015 is right around the corner. At this point in the year, smart marketers know that in order to stay ahead of the competition they must be aware of the anticipated B2B marketing trends for 2015 and adjust their strategies accordingly.
Continue reading “3 B2B Marketing Trends to Watch for in 2015”
When was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By sending emails to unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.
Today’s blog post covers the different types of email addresses you must remove from your email database for a more effective email marketing program.
Continue reading “6 Types of Emails to Remove From Your CRM”
B2B salespeople are pressed for time. They have a limited number of hours during the workweek to reach prospects and close deals. With that kind of pressure, it’s no wonder salespeople have trouble staying on top of everything they have to do! Here are four tips for salespeople that will increase productivity and drive more revenue!
Continue reading “4 Quick Productivity Tips for Salespeople”