The Definitive Guide to Addressing Negative Business Reviews

popular recruiting articlesLet’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free rein to voice their opinion about a business or product. And, unfortunately, it’s often the most disgruntled customers who are the most vocal.

While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Consider these statistics (source):

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10 Most Popular Marketing Articles of 2018

popular marketing articlesAlthough the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018.

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course.

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10 Most Popular Recruiting Articles in 2018

popular recruiting articlesIt’s common knowledge: We learn from our mistakes. And while this age-old phrase certainly rings true, we would like to point out that we also learn from our successes. So, before we blink and find ourselves halfway through 2019, we’re taking a look back at our content successes in 2018.

Earlier this week, we published a list of our top-performing articles for sales professionals. And, today, we’re doing the same for our HR and recruiting audiences. So whether you’re new to the ZoomInfo blog or simply ready to revisit our most-visited content, this blog post is for you. Let’s get started!

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6 Ways to Humanize Your Marketing Efforts

humanize your marketing effortsIn decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Then came television and the rise of infomercials. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers.

But, the Internet led to a drastic shift in B2B marketing. Not only do prospects have an unprecedented amount of information available to them, but they’re also spread out across innumerable channels and websites– making them much harder to reach. Now, modern customers demand authentic, personalized marketing interactions with the brands they buy from. Consider these statistics (source):

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10 Most-Read Sales Articles of 2018

most-read sales articlesFor most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. So, allow us to indulge.

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way.

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6 Ways to Re-Engage Inactive Email Subscribers

re-engagement campaignIf you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.

Fortunately for marketers, re-engagement campaigns are an effective way to spark a renewed interest from inactive email subscribers– a shocking 71% of marketers say re-engagement campaigns are effective. But, surprisingly, only 57% of marketers actually use this type of campaign (source).

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Neuro-Linguistic Programming for Better Business Outcomes

neruo-linguistic programming

Today we’re talking about Neuro-Linguistic Programming (NLP). Now, if you’re not familiar with the phrase, NLP probably sounds like something straight out of a science fiction novel- but, don’t let that scare you off. In actuality, NLP is a unique discipline that combines psychology, neurology, and linguistics to provide practitioners with important skills needed to manage the connection between a person’s mind and body.

In simpler terms, mastering NLP allows individuals to live more successfully, communicate more efficiently, and to ultimately take control of their thoughts and feelings.

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5 Must-Know Best Practices for Employee Development

employee developmentWhen it comes to maintaining a company’s success, it’s not only essential to hire great employees—but it’s also essential to help your current employees grow and develop over time. And, in today’s hyper-competitive business landscape, the need for an ongoing commitment to employee development is even more pressing.

But, maintaining high performance isn’t the only reason to invest in employee development—it will also keep employees satisfied and fulfilled with their careers. In fact, 86% of employees consider opportunities for professional and career development important to overall job satisfaction (source). It should come as no surprise that a lack of growth opportunities is one of the leading causes of employee turnover (source). Continue reading “5 Must-Know Best Practices for Employee Development”

45 Top YouTube Channels for Marketing Professionals

marketing youtube channels As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed.

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Continue reading “45 Top YouTube Channels for Marketing Professionals”

A Guide to Recruiting Financial Advisors

recruiting financial advisorsDid you know that the average financial advisor in the United States is older than 50 years old? Or that only 5 percent of advisors are younger than 30 (source)?

In fact, research group Cerulli Associates has found that the number of financial advisors in the U.S. has fallen every year since 2010 (source). Advising firms have been plagued by a decreasing workforce, which will only get worse, as Cerulli claims that approximately 100,000 more advisors will retire over the next decade. Continue reading “A Guide to Recruiting Financial Advisors”