In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take B2B influencer marketing for example. This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals.
Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement, to brand awareness, and so much more. Continue reading “30 Shocking B2B Influencer Marketing Statistics”
When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program.
For this reason, we’ve compiled more than 90 statistics about the current state of B2B content marketing. Continue reading “90+ Important B2B Content Marketing Statistics”
Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics:
- 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads (source)
- 79% of buyers say they will share information in exchange for webinars (source)
- 44% of marketers have hosted or participated in a webinar. 87% of those marketers found it to be an effective strategy (source)
Continue reading “5 Ways to Generate More Webinar Leads”
In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community.
So, in today’s blog post we take a look at the characteristics that make someone a great influencer to work with and we also identify a few of our favorite B2B marketing influencers.
Continue reading “5 Must-Follow B2B Marketing Influencers”
In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. Take a look at the following statistics, and you’ll understand why B2B companies heavily prioritize website design (source):
Continue reading “10 of the Best B2B Websites to Inspire Your Next Rebrand”
- 38% of people will stop engaging with a website if the content or layout is unattractive.
- 46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics.
- First impressions of a site’s credibility are 94% design-related.
A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.
In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Now, these personal connections are essential to modern business success. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions (source). Marketers are constantly looking for new ways to cultivate deeper, personal connections between their brand and their target audience. Enter, brand activation.
Continue reading “The Beginner’s Guide to Brand Activation”
If you’re not familiar with web push notifications, here’s a very basic definition: Push notifications are messages that come from an app or website that appear on a subscriber’s desktop computer or mobile device—even if they’re not on that particular company’s website. Businesses everywhere use push notifications to deliver content and important updates to customers and website visitors.
Because web push notifications are a relatively new marketing tool, businesses are still trying to figure out how to leverage this new technology to its full potential. Continue reading “The Power of Web Push Notifications [Infographic]”
Fact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC (source). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge.
Yet, as talk of AI grows, more recruiting professionals have come forward to voice an underlying fear that these systems and technologies will eventually replace human recruiters and completely automate the hiring process. But, we say, recruiters have nothing to fear. In fact, AI can give recruiters a competitive advantage—allowing for a faster, more accurate approach to candidate sourcing. Continue reading “How to Recruit Top Talent with Artificial Intelligence”
It’s impossible to quantify the number of conversations happening on social media. Every second of every day, people discuss breaking news, share personal updates, trade inside jokes, and more. They also take to social media to discuss the products they buy and the brands they buy from. Modern marketers can’t allow these conversations to fall on deaf ears — and that’s where social listening comes in.
In today’s blog post, we offer a comprehensive guide to social listening. Keep reading to find out what it is, how it benefits modern marketers, and what you need to keep in mind to create a successful social listening strategy!
Continue reading “The Modern Marketer’s Guide to Social Listening”
A key component of organizational growth is hiring—but, if you hire the wrong candidate you can do more harm than good. Although it’s a drain on resources to replace a bad hire, that’s the least of your worries. In fact, before you even realize you’ve made a bad hiring decision, the wrong person can wreak havoc on your department’s productivity, reputation, results, and even your revenue.
Although a bad hire is an obvious annoyance, it goes beyond that. A bad hire can do real damage. Today we use our most recent infographic to explain just how drastically the wrong person can impact your success as a company. Continue reading “The Cost of a Bad Hire [Infographic]”