February 2018 B2B Blog Post Round-Up

b2b blog postIt’s that time again. If you’re a regular reader of our B2B blog, you already know the drill. But, for the newcomers, welcome! Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more!

Let’s get into it.

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January 2018 B2B Blog Post Round-Up

b2b blog post round upWelcome to another B2B blog post round-up —the fifth post of the series. For those of you who aren’t regular readers of the ZoomInfo B2B sales and marketing blog, this is a monthly blog post we put together to highlight the work our writers have done for outside publications.

Without further ado, here are our favorite B2B blog posts and articles from December! Continue reading “January 2018 B2B Blog Post Round-Up”

October 2017 B2B Blog Post Round-Up

b2b blog post round upIf you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts.

In our first blog post round-up, we covered data-driven public relations, customer-centric business strategies, content marketing, social media, and much more. Continue reading “October 2017 B2B Blog Post Round-Up”

How to Manage Expectations Around Marketing Vanity Metrics

vanity metrics

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story.

But, fear not dear marketer! If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership.

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9 Sales Follow-Up Strategies to Stop Wasting Leads

sales follow-up strategiesIf you received 1,000 leads today, could you turn them into business? How many of those would actually become paying customers and how many would ignore you until they get the energy to say no?

The sales industry is caught up in B2B lead generation. Companies harvest leads from lead providers without guaranteeing their ROI. They might think enough leads will equal business, but without the right follow-up process, all companies actually get is radio silence. Continue reading “9 Sales Follow-Up Strategies to Stop Wasting Leads”

50 Business Blog Post Ideas to Win the Internet

blog post ideas

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, creative, and relevant.

Staring at a blank, white page can be almost as terrifying as giving a speech. One way to ease blank page syndrome is the writing prompt – a word, phrase, question, photo or other trigger designed to get the creative juices flowing!

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One Year Later: GDPR Compliance for Marketers

gdpr marketing

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon ZoomInfo’s interpretation of these regulations, do not purport to constitute official guidance, and may not be relied upon. ZoomInfo has no authority or ability to determine or advise anyone regarding how any law or regulation should or will be interpreted by any court or regulatory authority.

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