It’s that time again. If you’re a regular reader of our B2B blog, you already know the drill. But, for the newcomers, welcome! Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more!
Let’s get into it.
Continue reading “February 2018 B2B Blog Post Round-Up”
Welcome to another B2B blog post round-up —the fifth post of the series. For those of you who aren’t regular readers of the ZoomInfo B2B sales and marketing blog, this is a monthly blog post we put together to highlight the work our writers have done for outside publications.
Without further ado, here are our favorite B2B blog posts and articles from December! Continue reading “January 2018 B2B Blog Post Round-Up”
Welcome back readers! We’ve written another B2B blog post round-up for you. If you’re not familiar with the ZoomInfo blog, this is a regular series we publish. These round-ups highlight all the great work our writers have done for outside publications.
Check out our favorite blog posts and articles from November! Continue reading “December 2017 B2B Blog Post Round-Up”
If you’re a loyal reader of our blog, you already know the drill. But if you’re not, welcome!
Our content team has been hard at work collaborating with other B2B publications to create articles, guides, and blog posts. We thought we’d share some of our favorites from the month of October. Continue reading “November 2017 B2B Blog Post Round-Up”
If you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts.
In our first blog post round-up, we covered data-driven public relations, customer-centric business strategies, content marketing, social media, and much more. Continue reading “October 2017 B2B Blog Post Round-Up”
B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story.
But, fear not dear marketer! If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership.
Continue reading “How to Manage Expectations Around Marketing Vanity Metrics”
It’s not the right time. I need to check with my boss. I can’t afford it.
As a B2B sales rep, you know that these objections are an unavoidable part of the sales process. Yet, an objection doesn’t always have to mean ‘no’.
Today we teach you how to handle one of the most frustrating sales objections—“I can’t afford it.” Continue reading “5 Ways around “I Can’t Afford It””
If you received 1,000 leads today, could you turn them into business? How many of those would actually become paying customers and how many would ignore you until they get the energy to say no?
The sales industry is caught up in B2B lead generation. Companies harvest leads from lead providers without guaranteeing their ROI. They might think enough leads will equal business, but without the right follow-up process, all companies actually get is radio silence. Continue reading “9 Sales Follow-Up Strategies to Stop Wasting Leads”
Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, creative, and relevant.
Staring at a blank, white page can be almost as terrifying as giving a speech. One way to ease blank page syndrome is the writing prompt – a word, phrase, question, photo or other trigger designed to get the creative juices flowing!
Continue reading “50 Business Blog Post Ideas to Win the Internet”
This GDPR for marketing post is informational only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon ZoomInfo’s interpretation of these regulations, do not purport to constitute official guidance, and may not be relied upon. ZoomInfo has no authority or ability to determine or advise anyone regarding how any law or regulation should or will be interpreted by any court or regulatory authority.
Continue reading “One Year Later: GDPR Compliance for Marketers”