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In Light of Coronavirus, Most U.S. Companies Lack Work-From-Home Technology
B2B Growth

Wash your hands frequently. Call the doctor if you have flu-like symptoms. Be prepared to work from home. These phrases have been repeated ad nauseam as the U.S. reacts to the coronavirus outbreak. And while ZoomInfo doesn’t monitor hand hygiene efforts or health care records, it does track one data type that offers insight into […]

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Why Sales Reps Need Access to Company Hierarchy Data
B2B Growth B2B Sales

There’s no way around it, modern sales organizations need access to high-quality data in order to identify potential customers and engage with key stakeholders efficiently.  And, unfortunately, even the most robust data set may not be as complete as you think. As the marketplace becomes increasingly competitive, sales professionals will need a more diverse and […]

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How to Build a Sales Territory Plan with a Buyer-Centric Approach
B2B Sales

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: new customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. It’s a critical team effort to determine the best place to […]

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How Your Privacy Officers Can (and Should) Be Helping Drive Revenue
B2B Growth

We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and individual rights created by the GDPR in 2018. As a result, it’s become increasingly important for organizations to monitor, analyze, and act upon upcoming regulations to protect their business.

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Data-Driven Content Marketing: How Good Data Drives Great Content
B2B Marketing

By this point, it’s probably been drilled into your head that a content marketing campaign is essential to your company’s success. In many ways, content is the bread and butter of the modern marketer. But you can’t butter your bread without a knife. And in this metaphor (bear with us here), data quality acts as […]

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The Beginner’s Guide to B2B Marketing Attribution Modeling
B2B Marketing

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 […]

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