3 Examples of Creative B2B Marketing Initiatives

marketing initiativesCreativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity—what it is, what it isn’t, and how to achieve it.  But, we didn’t want to leave it at that.

We also thought it would be helpful to provide our readers with examples of truly creative marketing. So if you’re ready for some inspiration, keep reading. Continue reading “3 Examples of Creative B2B Marketing Initiatives”

A Guide to Content Marketing Creativity

guide to content markting creativityCreativity is a tricky concept. As marketers, we all strive to be more creative—but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality?

To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. With a fresh take on creativity, you’ll not only produce better marketing results but you’ll also breathe new life into your content. Keep reading. Continue reading “A Guide to Content Marketing Creativity”

8 Best Practices to Protect Your Email Reputation

email reputationYou spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. This is a marketer’s worst nightmare. The likely culprit? A bad email reputation.

The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Continue reading “8 Best Practices to Protect Your Email Reputation”

Data Decay & B2B Database Marketing [Infographic]

b2b database marketingData decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

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Artificial Intelligence for Sales: Discover How Sales is Changing

Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job.

And, at ZoomInfo, we’re no exception. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. Today John Holland, Chief Content Officer of CustomerCentric Selling, helps us cover the other side of the coin—artificial intelligence within the sales process. Keep reading. Continue reading “Artificial Intelligence for Sales: Discover How Sales is Changing”

How to Prevent Phishing and Avoid Cyber Attacks

how to prevent phishing

Companies across the globe experience more than one million phishing attacks each year (source). Let that sink in.

This means, the individuals who perpetrate this type of crime are constantly attempting to gain access to highly personal information. Think bank details, account logins, social security numbers, passwords, and much more. If successful, attackers can then use your personal information to access online accounts, commit identity theft, and even steal your money. Continue reading “How to Prevent Phishing and Avoid Cyber Attacks”

22 Live Streaming Statistics for B2B Marketers

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Continue reading “22 Live Streaming Statistics for B2B Marketers”

5 Account-Based Marketing Nightmares to Avoid At All Costs

account-based marketing nightmares

Few marketing strategies have seen the same surge in popularity as account-based marketing (ABM). ABM began as a fresh and exploratory idea, and quickly caught fire as an industry trend. Now it stands as one of the most widely-adopted and celebrated strategies in the world of B2B marketing.

ABM’s rise from relative obscurity to widespread adoption is no accident. Sales and marketing professionals love ABM for the simple fact that it’s an effective way to generate revenue.

Continue reading “5 Account-Based Marketing Nightmares to Avoid At All Costs”

50+ Candidate Sourcing Statistics for Recruiters

candidate sourcing

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. Today, we dive a little deeper and explore 52 statistics about modern candidate sourcing. Our hope is that you can use these statistics to inform and evolve your current candidate sourcing strategy.

Passive Candidate Sourcing: A Quick Primer

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Cold Calling vs. Warm Calling: Is Cold Calling Dead?

is cold calling deadYou don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls.

Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice. So too has the alternative to cold calling – the predictably-titled “warm calling”. Continue reading “Cold Calling vs. Warm Calling: Is Cold Calling Dead?”