As the number of B2B technology vendors continues to grow at an unprecedented rate, the modern technology stack is in a constant state of evolution.
Today, the average B2B organization’s technology stack is akin to a human fingerprint– a unique identifier that reveals critical information about how a company conducts business, who they work with, and, most importantly, how they spend their money. This information, the core set of tools a business relies on, is often referred to as technographic data.
Continue reading “2019 Technographics in Sales [Infographic]”
If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution.
You also know many deals fall through—not because the prospect doesn’t need your product or decides to go with a competitor—but simply because they can’t, or won’t, make a decision. There’s no putting this lightly: It’s incredibly frustrating when this happens. Continue reading “What to do When Prospects Won’t Admit They Need Help”
In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals.
As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. On this list, you’ll find a variety of tools, both paid and free, to add to your existing technology stack. Let’s get into it!
Continue reading “15 Indispensable Company Research Tools for B2B Sales Reps”
The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts.
Ready to learn more? Keep reading! Continue reading “4 Lessons B2B Marketers Can Learn from B2C Marketers”
The art of the sales pitch has drastically changed in recent years. Technological advances have allowed your buyers to access more information than ever before. And, as a result, most are already educated about your products and services. In fact, experts estimate that 50%-90% of the buyer’s journey is complete before the buyer even speaks to a sales rep (source).
For this reason, modern sales reps require a different set of guidelines to deliver a successful sales presentation. Ready to learn more? Today we give you seven tips to nail your next sales presentation! Continue reading “7 Ways to Nail Your Next Sales Presentation”
B2B sales can be a rewarding career for those who enjoy working with people, building relationships, and of course, selling a product or service. Yet, if you’ve ever looked for a sales job, you know how difficult it can be to land a good position with a reputable organization.
Today, we make your life a little easier. Keep reading for a comprehensive guide to getting the B2B sales job of your dreams.
Continue reading “The Definitive Guide to Landing a B2B Sales Job”
Marketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. The content you created in the past ago doesn’t disappear just because it’s no longer relevant or timely. In fact, out of date content can negatively impact several different aspects of your marketing program—and many marketers don’t even realize it.
Though plenty of marketers know how to create content, analyzing content is a different story. Believe it or not, 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like (source). So, how can you determine which content has helped or hurt your strategy? The answer? Perform a content audit. Continue reading “The Step-by-Step Guide to a B2B Content Audit”
We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions (source).
But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Case in point:
Continue reading “4 Tips for Selling to the Social Savvy Buyer”
The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers.
Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. When you do it, you have a much stronger affinity, a much stronger business, much stronger growth, and much stronger results.” Continue reading “6 Ways to Establish a Trustworthy Brand”
Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. You think you’re doing everything right to keep your car running smoothly when, in reality, you’re doing serious damage to your engine.
Consider these statistics (source):
- 40% of business objectives fail due to inaccurate data.
- It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done.
- Bad data costs U.S. businesses more than $611 billion each year.
These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!
Continue reading “7 Ways Dirty Data is Hurting Your Bottom Line”