12 Easy Fixes for Your Bad Sales Habits

bad sales habits

Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity (source).

Although the sales productivity quandary can be attributed to many different factors—it’s largely due to bad habits formed after years of sales experience—bad habits you’re likely not even aware of. Continue reading “12 Easy Fixes for Your Bad Sales Habits”

4 Ways to Recruit Like a Marketer

recruitment marketingIn today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position.

Pursuing passive candidates may seem counter-intuitive at first, but recruitment marketing works. Check out these statistics: Continue reading “4 Ways to Recruit Like a Marketer”

6 Questions to Ask When Creating Your Email Marketing Budget

email marketing budget

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics.

The reason for this is simple. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search (source).

Continue reading “6 Questions to Ask When Creating Your Email Marketing Budget”

9 Proven Ways to Improve Candidate Experience

candidate experience

Think back to the last time you applied and interviewed for jobs. What was that experience like for you? If you’re like most of us, your job search wasn’t easy sailing and you may have even walked away holding a grudge or two.

These resentful feelings, which most of us experience at some point in our professional lives, stem from a negative candidate experience. Before the time of online job boards and company review websites, a negative candidate experience was far less harmful to a company’s reputation as an employer. But today, it’s the employers, not the candidates, who suffer most when their candidate experience is lacking.

Continue reading “9 Proven Ways to Improve Candidate Experience”

6 Outdated SEO Tactics to Avoid At All Costs

outdated seo tactics

The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results.

Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it. But, just as Google’s ranking algorithm is ever-changing, so is SEO. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. This has led many marketers to question whether or not SEO is dead.

Continue reading “6 Outdated SEO Tactics to Avoid At All Costs”

The Beginner’s Guide to Marketing for Financial Advisors

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant.

So, whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.

Continue reading “The Beginner’s Guide to Marketing for Financial Advisors”

The Definitive Guide to B2B Emoji Marketing

emoji marketing

My first ever cell phone– an LG flip phone with the heft and aerodynamic properties of a small cinderblock– was a far cry from the sleek smartphones we use today. Not only did my cell phone lack the luxuries of social media, ridesharing apps, and basic internet functionality– but it also came without emojis. That’s right, I had to rely on semicolons, brackets, and other punctuation marks to construct my own makeshift smiley faces.

Now, emojis are commonplace– scattered throughout text messages, social media posts, and emails.  In fact, one study reports 92% of the online population uses emojis (source). But, the question we pose today is this: do emojis have a place in the world of B2B marketing? And, should B2B brands and companies use emojis in their business communications? Or, should we leave the use of emojis to the teenagers of the world?

Continue reading “The Definitive Guide to B2B Emoji Marketing”

Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

flywheel

As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on.

But, there’s one business concept that’s stood the test of time like no other. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it. We’re speaking, of course, of the sales funnel.

Continue reading “Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey”