When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind.
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But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020.
Nonprofits might seem an unlikely area to garner so much interest from investors, but to the contrary, they are flush with funding. A large reason why stems from what is known as social impact investing.
Impact investments aim “to generate positive, measurable social and environmental impact alongside a financial return,” according to the Global Impact Investment Network. Such goals are in line with many nonprofit mission statements.
Estimates value the global impact investing market at $502 billion, which accounts for all industries.
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