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When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind.

But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020.

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Figure 1: The nonprofit industry took the top spot by total investment amount. Source: ZoomInfo.

Nonprofits might seem an unlikely area to garner so much interest from investors, but to the contrary, they are flush with funding. A large reason why stems from what is known as social impact investing.

Impact investments aim “to generate positive, measurable social and environmental impact alongside a financial return,” according to the Global Impact Investment Network. Such goals are in line with many nonprofit mission statements.

Estimates value the global impact investing market at $502 billion, which accounts for all industries.


Read the full Medium article here!

About the author

Scott Wallask

Scott Wallask is Director of Content at ZoomInfo, the leading business contact database and sales intelligence solution.

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