Digital marketing expert, Neil Patel, is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications.

On top of that, Neil was named a Top 100 Entrepreneur under the age of 30 by President Obama and a Top 100 Entrepreneur under the age of 35 by the United Nations. Neil’s agency was founded in 2017 but already has six offices, 46 employees, and 1.1 million monthly blog readers. We could continue, but instead, we’ll let you see why Neil is so great for yourself!

Today’s blog contains a list of our favorite blog posts written by Neil Patel. Check them out!

1.    How to Get Actionable Data from Google Analytics in 10 Minutes

It’s no secret that I’m a huge fan of Google Analytics. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does.

It’s not just me, though. Marketing experts all over the world love it too. Some marketers use nothing else but GA to track their numbers and they are insanely successful with it. But, I have to admit, GA can be a bit confusing, especially if you’re new to it.

My first “real” business was doing marketing consulting. I figured out pretty quickly that I needed to report real numbers to my clients.

I went to Google Analytics to get those numbers, but I quickly got overwhelmed. There was way too much information! I didn’t know where to start! That’s the thing about GA. It’s biggest upsides is also one of its biggest downsides: tons and tons of information!

Continue reading.

2.    The 10 Best Ways to Promote an Event Online

How you choose to promote an event can have a direct impact on how successful that event is. For brands that have an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative.

Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. That’s why I put together this guide to event promotion.

Armed with this, your online promotion efforts are going to help drive meaningful engagement and, ideally, increase attendance.

Continue reading.

3.    How to Become a More Productive Blogger in 10 Easy Steps

Blogging isn’t dead. It’s alive and kicking. I’m living proof that you can grow your business and personal brand just by writing.

As Andrew Chen recently tweeted, writing is the most scalable and affordable networking strategy. It’s also the most scalable marketing strategy.

It doesn’t cost that much to write. Just open a publication on Medium and share links with your email list. That’s it. You’re officially a blogger.

But there’s a dark side to blogging. Even though it’s the most affordable option for content creation, it’s pretty energy-consuming. You struggle with writer’s block, time management, and maintaining a publishing schedule.

Just looking at a blank page in Google Docs can kill your productivity. But over the years, I learned a few tricks that help me write faster and publish better.

Some of these tips will speed up your writing process. Others will make managing your blog much easier. All are supported by case studies and evidence proven to make you a better content creator.

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4.    How to Build a Conversion Funnel that Will Triple Your Profits

Ever feel like you’re doing everything you can to improve your conversion rate, but people just aren’t buying? You’re following all the best practices, like having a single call-to-action and using enough white space.

You’ve got your content broken down into relevant areas that readers can easily scan and your offer is irresistible. Your form only asks for the bare necessities, yet you’re still not seeing the results that you want. Don’t worry, you’ve done everything right…

Set-up-wise, that is. But, there’s more to conversion optimization than just page layout, form design and copywriting. In fact, very few companies even do this one marketing tactic, let alone do it right.

The one thing is: lead nurturing. Now, I know what you’re thinking. “Neil, I already do lead generation! That’s not my problem! They’re not clicking! They’re not converting!”

But, therein lies your problem. Your customers aren’t some mass-produced assembly line commodity and that’s exactly how “lead generation” approaches them. If I were treated like some cookie-cutter-stamped thing instead of a person, I wouldn’t be giving you my business either.

Continue reading.

5.    The Ultimate Guide to Integrating Marketing and Sales to Actually Drive Revenue

In a perfect world, marketing and sales would be close friends. In our world, they’re not enemies. But they also aren’t the best of buds. At least, that’s not the case in most businesses.

In one corner of the room, marketing geniuses are working on the newest and best strategies to generate leads. In another corner of the room, the sales team is making phone calls and following up with emails, desperately working to turn leads into sales.

And here’s where the story gets sad: The two corners of the room rarely talk.

This fact is even more troublesome when you consider that the top challenge for most businesses is generating leads and traffic. With so much desire for an increase in traffic and leads, and ultimately revenue, the separation between marketing and sales is disastrous.

In fact, the solution isn’t for marketing and sales to play alone, but for them to join forces and become revenue-driven funneling buds. You can’t have leads without marketing, you can’t have sales without a sales team, and you can’t have revenue without both.

If you want a strategy that drives traffic and leads and then turns all of that potential into dollar bills, you need a smooth integration between your marketing sales teams and strategies. But that’s a lot easier said than done.

How do you actually integrate your marketing team with your sales team to drive revenue? And further, how do you ensure that each team has the space to make their own decisions but also depends on the other? Here’s your guide for pulling it off.

Continue Reading.

Neil Patel and the Growth Acceleration Summit

And there you have it—our five favorite blog posts from Neil Patel. If you haven’t heard, Neil is slated to speak at ZoomInfo’s 2018 Growth Acceleration Summit happening in Boston on June 18th– 20th.  Join us to ignite your productivity and to learn how sales and marketing teams can work more efficiently, accelerate growth, and win more deals together.

Attendees will hear from industry legends, experts, and best-selling authors such as Earvin “Magic” Johnson, Jay Baer, Grant Cardone, and Michael Brenner on a variety of topics.  You’ll also get to experience one of the greatest cities during the most beautiful season of the year. Boston offers a rich history, a variety of entertainment, and endless food options.

A new addition to the Growth Acceleration Summit line-up is the introduction of ZoomInfo University. ZoomInfo University is a hands-on certification program featuring real-world use cases, industry best practices, and practical applications of ZoomInfo’s comprehensive product suite.

Don’t miss out, register today!

About the author

Ryan Hadfield

Ryan Hadfield is a content marketing director at ZoomInfo, the leading B2B contact data solution.

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