57 Essential Multichannel Marketing Statistics

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers.

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more.  The modern buyer knows exactly what they want and they expect their buying experience to be seamlessly tailored to their preferences.

In order to be successful, modern businesses must acquiesce. But, how can marketers comply with the varying preferences of their individual buyer?

Enter: Multichannel marketing.

What is Multichannel marketing?

For those who aren’t familiar with the concept, multichannel marketing is exactly what it sounds like. It’s a strategy in which marketers rely on a blend of channels and methods of distribution to reach their target audience. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

This type of strategy is all about making it easy for prospects and customers to interact with branded content—wherever, whenever, and however, they want. And the best part? Multichannel marketing is proven to be highly effective.

Still not convinced? Keep reading—today we cover 57 statistics all about multichannel marketing.

The Current State of Multichannel Marketing

Multichannel Marketing Challenges

From the Customer’s Point of View

The Effectiveness of Multichannel Marketing

Key Takeaways About Multichannel Marketing

And there you have it—57 of the most important multichannel marketing statistics. Whether you’re looking to secure executive buy-in, hit your marketing goals faster, or just ready to make the move to a multichannel marketing strategy—we hope this blog post helps!

Remember, in today’s era of hyper-personalization, customers are demanding more of your business. It’s time to give them the personalized marketing they want with a multichannel marketing strategy. You won’t regret it.

Contact ZoomInfo today to learn how our contact database can drastically improve your marketing efforts!