As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed.
The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format.
For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you!
1. Social Triggers TV
Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel.
Featured Video: How I Collect (And Organize) Testimonials.
1. Marketing 360
The Marketing 360 YouTube channel offers a wide variety of high-quality video content. The company covers everything from branding to entrepreneurship to product reviews. This channel is a must-watch for anyone interested in stepping up their marketing game.
Featured Video: Landing Pages That Convert- 10 Optimization Hacks.
2. Duct Tape Marketing
Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast.
So, even though this YouTube channel should be classified as a podcast, we’re including it on this list because we think it will introduce you to some valuable content you wouldn’t otherwise know about! Go check it out!
Featured Video: How to Develop the Right Ideas at the Right Time.
3. Billy Gene is Marketing Inc.
We’ll let this next channel description speak for itself: “Welcome to our YouTube channel! Live and unedited, you’ll get to see how a successful marketing company operates day-to-day. You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.”
“If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” What more needs to be said?
Featured Video: How to Ask for Help (The Right Way).
The Koozai YouTube channel is made up of a creative group of digital marketing experts. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Koozai will provide viewers with insights into the digital world through an agency lens. Go watch!
Featured Video: How to Measure the Success of Your Content Marketing Campaign.
5. Jon Loomer
Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Although Jon hasn’t uploaded in more than a year, his library of videos still contains timely and useful advice. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel!
Featured Video: How to Add Facebook Purchase Pixel Event Code.
MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Now, you can access their research on the MarketingExperiments YouTube channel! Go check out this channel for in-depth, educational marketing content.
Featured Video: Clarifying Your Marketing Objective: The Danger of Asking How.
7. Carla Johnson
Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author.
Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_, sets the benchmark for a new era in marketing. Named one of the top 50 women in marketing and the incoming chair of the ANA’s Business Marketing Association, Carla regularly challenges conventional thinking.
Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. Go check out Carla’s YouTube channel for your daily dose of innovation and creativity!
Featured Video: Storytelling: How to Stand Apart from the Competition!
Capterra is a free online service to help businesses find the software they need. The Capterra YouTube channel is full of valuable content including whiteboard-style videos, helpful guides to important business concepts, and so much more. Go browse their channel for inspiration and advice!
Featured Video: 5 Reasons You Should Care About Reviews.
9. Ahrefs TV
Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. Whether you’re an absolute beginner to search engine optimization or an industry leader, you’ll find helpful tutorials on keyword research, link building, content marketing, technical SEO, and much more. If you work in digital marketing, this channel is for you!
Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).
10. Marketing TV
Marketing TV is brought to you by Kat Sullivan and Marketing Solved. Check out the Marketing TV channel for access to hundreds of marketing strategies that you can use to grow your small business.
Featured Video: Online Marketing Strategy on a Budget.
The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. On the Moz YouTube channel, you’ll find a number of valuable resources—including exceptional speakers, actionable tactics, and so much more. We strongly recommend you go check it out!
Featured Video: Link Building’s Tipping Point Presented by Rand Fishkin.
12. Jay Baer
Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. To give you some background on Jay, he is a renowned business strategist, keynote speaker and the New York Times best-selling author of four books who travels the world helping businesspeople get and keep more customers.
Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 35 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.
His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives. The creator of five multi-million-dollar companies, Jay is also an active venture capitalist and technology advisor, as well as an avid tequila collector. We strongly recommend you go check out his YouTube channel.
Featured Video: 9 Reasons Instagram Will Overtake Facebook.
13. Elite Marketing Pro
Elite Marketing Pro is a global community of over 20,000 active small business entrepreneurs in more than 100 countries who share a common dream: Do what you love, earn unlimited income, and work from anywhere in the world by building a “lifestyle business.”
Founded by three entrepreneurs with a passion for economic independence, Elite Marketing Pro provides targeted education, training, and mentoring programs for people who share that passion and want to develop a lifestyle business of their own. Go check out the Elite Marketing Pro YouTube channel today!
14. Lisa Irby
With nearly 100,000 subscribers, Lisa Irby is an expert in all things related to content creation. Lisa’s YouTube channel focuses on topics like website creation, digital promotion, and marketing. Scroll through Lisa’s video library for some truly insightful and educational videos.
Featured Video: A T-Shirt Design Mistake that Kills Your Sales.
15. Google Webmasters
Next up we have the official Google Webmasters YouTube channel. The show notes read as follows, “Welcome to the official YouTube channel for Google Webmasters, where you can find information and tools to help you understand and improve your site in Google Search.”
Whether you’re just starting out with Google Webmaster Tools or you’re more advanced, there’s something for you on this YouTube channel.
Featured Video: Will Removing .html From My URLs Help My Site?
16. Jesse Hanley
This YouTube channel covers a unique subset of marketing topics—mostly involving general marketing topics, code, and travel. In his daily life, Jesse runs a digital agency, a hosting company, a few software businesses, and a supplement company. Jesse doesn’t adhere to a regular publishing schedule. Instead, he posts a new video every time he gets a fun idea. Go watch!
DigitalMarketer is the self-proclaimed number one source for up-to-date digital marketing tactics and strategies. Although this is a tall claim to live up to, the videos we checked out on this channel did not disappoint.
The DigitalMarketer channel description reads as follows, “Welcome to Digital Marketer! What you will discover here is the unfair advantage that the world’s smartest marketers share. Smart marketers predict the future, leveraging other people’s marketing data and modeling the strategies of industry leaders and innovators. You too can now be up-to-date with market data and see trends before they sweep the industry!”
So, if that sounds like it’s up your alley, we recommend you give the DigitalMarketer channel a chance.
Featured Video: Where Should Marketers Focus Their Organic Efforts on Facebook.
18. Marketing for Travel Agents
This next channel is for somewhat of a niche audience—but extremely useful nonetheless. Not only does Marketing for Travel Agents offer the best tips and tricks for generating more business, but they also abide by a unique and compassionate mission statement.
Here’s what they have to say about their business and their YouTube channel, “We’re on a mission to help over 10,000 Travel Agents create the travel agency of their dreams! We provide education and done-for-you marketing services designed to help industrious, big-vision travel agents to thrive, prosper, and find whole-life abundance.”
“We choose to work with travel agents because we believe they improve the world we live in by introducing people to new places, new ideas, and new traditions. The more we travel, the more we expand our understanding of our world.”
The mission concludes with, “We grow as people, connect meaningfully with others, traverse boundaries, and we erase racism.”
Go check them out!
Featured Video: How to Handle Competition as a Travel Agent.
19. Leadit Marketing
This next YouTube channel might be the smallest and newest of the bunch—but don’t count them out! Leadit Marketing specializes in B2B technology and B2B professional services companies. They are your self-proclaimed fully outsourced dream team of seasoned B2B marketers that understand the unique demands of your specific market.
In the words of Leadit Marketing, “We are an army of specialized B2B marketers, strategists, and artists ready to tear down walls to transform your business. Those problems that keep you up at night? That’s the stuff that gets us out of bed in the morning.”
Go take a look at the latest video content from Leadit Marketing!
Featured Video: How Can Entrepreneurship Make You A Better Parent?
20. Pat Flynn
According to Pat Flynn, his story goes something like this, “After getting laid off in 2008, I built a successful online business in the architecture space that generated over 6-figures within a year. I’ve since built several NEW passive income businesses and have been publicly sharing everything I’ve been learning along the way: my wins, my failures, and even how much money each business has made and where it all comes from.”
That description just about sums up what you can expect to find on Pat’s YouTube channel. Go see for yourself!
Featured Video: How to Avoid Overwhelm: 5 Steps to Stop Spiraling Out of Control.
This next YouTube channel hosts the best new educational videos about landing pages, conversion rate optimization, a/b testing, and all things marketing from Unbounce, a landing page platform.
22. Backlinko with Brian Dean
We’ll let the host of the Backlinko channel give you a quick rundown, “My channel is all about teaching you insanely actionable SEO, link building and content marketing strategies that you can use to grow your business.
“So, if you’re a pro marketer that wants to use search engine optimization to get more targeted traffic to your site, make sure to subscribe to my channel right now.
“As you can see, my channel publishes videos that focus on white hat SEO case studies, real-life examples, actionable tips, and “in the trenches” reports from subscribers like you.”
Go browse the Backlinko YouTube channel if you’re interested in taking a deep dive into some of marketers’ most pressing SEO questions and topics!
Featured Video: My 15 Best All-Time SEO Tips (That Actually Work).
23. Marketing Land
Marketing Land is a news and information site covering internet marketing, marketing issues, and the online marketing industry. On the Marketing Land YouTube channel, you’ll find everything from the latest technology news to social media best practices. Although this channel hasn’t been updated in recent months, you’ll still find some valuable video content in the Marketing Land video library.
Featured Video: Snap Publisher: How Snapchat’s Ad Creation Tool Works.
24. Marketing News Tonight with Charles Head
The channel description for Marketing News Tonight is short and sweet: Just like the real news. Only marketingier. If you’re on the hunt for quick, educational marketing information—this is the channel for you! Go check it out!
Featured Video: Smart Marketing Psychology.
25. Michael Hyatt
We’ll let Michael’s video trailer do the talking on this one. Michael gives a quick rundown of his YouTube channel and personal background, “Hi I’m Michael Hyatt, author of the New York Times bestseller Platform: Get Noticed in Noisy World and co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want.”
“Each Monday at 7:00PM Central Time, I interview my favorite thought leaders and emerging voices on personal development, productivity, and leadership. My goal is to help you win at work, succeed at life, and lead with confidence.”
“Additionally, you can find my podcast episodes, interviews with celebrities, authors and platform builders, and teaching videos. So, don’t miss out on anything and subscribe today.”
Featured Video: How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less.
This next YouTube channel is the official channel of a company called Apttus. Apttus features product videos, customer success stories, and event panels and sessions. Go check them out for high-quality video content!
27. Dan Ray
Next up is another SEO-focused channel, hosted by Dan Ray. Dan primarily covers white-hat link building tactics using a white-board format video. So, if you’re looking for new ways to build high-quality links to your website, give Dan Ray’s YouTube channel a quick look!
Featured Video: How to Get SEO Clients Today- 6 Actually Proven Methods.
28. The Digital Marketing Institute
The Digital Marketing Institute is a staple in the marketing community. The institute is most known for their various certification programs and the high-quality content they produce. On their YouTube channel, visitors can find educational content related to all things marketing. This channel is a must-bookmark!
Featured Video: How CEOs Use Social Media to Demonstrate Engaged Leadership.
29. The GaryVee Video Experience
This particular YouTube channel, hosted by Gary Vaynerchuk, made an appearance on a previous installment of this blog series—The Ultimate List of YouTube Channels for Sales Professionals. Yet, we feel it’s worth mentioning to marketers as well.
Gary’s YouTube videos tend to lean more toward motivation rather than toward a specific business concentration. And, we think any business professional or entrepreneur could learn a thing or two from the GaryVee Video Experience. So, go check it out!
Featured Video: Breaking the Rules to Win in Business.
30. Kimberly Ann Jimenez
Kimberly Ann Jimenez is a digital marketing strategist and the founder of The Business Lounge. Kimberly’s channel teaches marketers and entrepreneurs how to find ideal clients and grow their business online. Viewers will find actionable, real-world tips and tricks they can immediately apply to their day-to-day life. Go check it out!
Featured Video: How to Write a Hook for Your Sales Letter (3-Step Process).
In their own words, “TechnologyAdvice is a resource for both buyers and sellers of business technology. By educating and advising buyers on the best technology for their needs, we help them improve their business, and simplify their operations. For vendors, we help connect them with their ideal audience, and grow their customer base. Our site features hundreds of user reviews, original market research, product videos, and other unbiased resources to simplify the technology buying process.”
Check out the TechnologyAdvice YouTube channel for unbiased product reviews, technology tips, and so much more!
Featured Video: Lead Generation Strategies: Risks Involved.
The Entrepreneur YouTube Channel contains business ideas and trends from Entrepreneur Magazine and Entrepreneur Network partners. They also publish video content related to the latest news, expert advice, and growth strategies for small business owners. It’s worth checking out!
Featured Video: Margaret Atwood on the Importance of Women Entrepreneurs.
33. Matthew Woodward
According to Matthew Woodward, his award-winning internet marketing blog and YouTube channel teach viewers a range of techniques. The channel features a wide variety of tutorials covering topics like SEO, link building, traffic generation, email marketing, social media marketing, and more! Go take a look!
Featured Video: Ecommerce Link Building Made Easy with This Simple Strategy.
The Outbrain YouTube channel is dedicated to teaching marketers and publishers alike how to reach engaged audiences and drive better results for business. What more do you need to know? Go check out their videos for top-notch marketing content.
Featured Video: How to Turn Your Website Visitors into Leads.
35. Element Three
Element Three works with leading brands that want to meet aggressive business goals, take a bold story to market and crush their competition. The Element Three YouTube channel produces content to answer questions related to common marketing activities, advertising, and so much more. If you’re a beginner or intermediate marketer, this channel will offer an abundance of resources to help you through more difficult tasks. Go watch!
Featured Video: How Does Programmatic Advertising Work?
The official channel of the SEMrush platform for digital marketers is an excellent resource for marketers. The channel features video tutorials, webinars, pro tips, and more!
SEMrush also hosts several corresponding channels that post the same content, but in other languages. So, if English isn’t your first language, go check out the other languages they offer.
Featured Video: How to (And How Not To) Pitch an Influencer.
37. Melonie Dodaro
Currently the CEO of Top Dog Social Media, a digital sales and marketing company. Melonie is regarded worldwide as a leading expert on LinkedIn marketing and social selling.
On this channel, you will find videos about LinkedIn marketing, lead generation, social selling, content marketing, building authority, and thought leadership. If you haven’t already checked out Melonie’s YouTube videos, we recommend you go take a look!
The HubSpot YouTube channel is another channel that was featured on both our sales list and our marketing list. Now, if you’ve worked in marketing for any amount of time, HubSpot, the creator of inbound marketing, requires no introduction. If you’re looking for marketing inspiration, advice, and so much more, we recommend visiting the HubSpot YouTube channel.
Featured Video: How to Be Really Good at Marketing in 2020.
39. Josh Bachynski
Josh Bachynski is a digital marketing expert who offers videos related to SEO help, tutorials, experiments, Google search leaks, secrets, news, how to rank, and how to recover your rankings. Go take a look!
Featured Video: How to Do an SEO Audit- Full SEO Tutorial for Beginners.
40. Search Engine Journal
Search Engine Journal is dedicated to producing the latest search news, the best guides, and how-tos for the SEO and marketer community. On the Search Engine Journal YouTube channel, you’ll find content related topics like keyword research, link building, AI, and so much more! Go check it out!
Featured Video: 7 Great Search Engines to Use Instead of Google.
41. Behind the Brand
According to the channel show notes, Behind the Brand is a show about innovators, entrepreneurs and the stories behind their success. It’s like a backstage pass inside the minds, companies, and lifestyles of some of the smartest and most interesting people on the planet.
In each episode, the host, Bryan Elliot talks to successful people from eclectic areas like those who build big businesses and brands, to athletes, celebrities, artists and more, so that YOU can learn their secrets.
Prior guests include bestselling author Seth Godin, pro skateboarding legend Tony Hawk, outspoken entrepreneur Gary Vaynerchuk, journeyman actor Mike Rowe, The Dog Whisperer, Cesar Millan, motivational coach Tony Robbins, surfer and shark attack survivor Bethany Hamilton, and many more. We recommend you go watch for your daily dose of inspiration!
Featured Video: Seth Godin: When to Use Brand vs. Direct Marketing.
42. Neil Patel
The host of this next channel, Neil Patel, is another Growth Acceleration Summit alumnus—and that means we’re big fans of his. Neil truly is an excellent source for all things marketing. Check out his YouTube channel for a host of engaging and informational videos.
Featured Video: Is Growth Hacking Dead?
43. David Bain TV
The David Bain YouTube channel is a selection of videos taken from his 26-Week Digital Marketing Plan training program for marketing managers, business owners, and entrepreneurs. If you’re looking for in-depth coverage of marketing and business topics, go check out this channel!
Featured Video: Six Steps to be a Great Podcast Guest.
44. Google Analytics
Similar to the YouTube channel for Google Webmasters, the Google Analytics YouTube channel is an excellent resource to learn how to leverage the platform for ultimate marketing success. On the official Google Analytics channel, you’ll find videos and product tips for Analytics, Data Studio, Optimize, Surveys, and Tag Manager. Go check it out!
Featured Video: How to Use Analytics with Google Ads.
Key Takeaways About these Marketing YouTube Channels
And there you have it—the ultimate list of YouTube channels for marketing professionals. Although this list is by no means exhaustive, we know you’ll find the best video content to inspire, motivate, and improve your different marketing initiatives. If you’d prefer written content over video content, check out these recent blog posts:
- The B2B Marketer’s Ultimate Guide to Reddit
- The B2B Marketer’s Guide to Social Media Holidays
- Dynamic Data: Why B2B Businesses Must Abandon Static Data
- 5 Email Marketing Myths for the Modern Marketer
- 8 Variables to Test for a Killer Email Marketing Program
- The Beginner’s Guide to B2B Marketing Attribution Modeling
Contact ZoomInfo today to learn more about our business database solutions. We have the tools you need to drastically improve your marketing efforts!