Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago (source).
Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts.
So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you.
Keep reading for 50 of the best podcasts for marketers.
1. This Old Marketing Podcast
According to the Content Marketing Institute, “Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines.” Thus, the name of our first podcast pick, is a tribute to that fact.
Each episode runs less than an hour and contains the following segments: Content marketing in the news, rants and raves, and this old marketing example of the week. Check it out!
2. The Influencer
The iTunes description for this podcast reads as follows: The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of today’s top social influencers.
Hosted by marketing strategist, New York Times best-selling publicist and influencer Julie Solomon, Julie and guests join in the conversation to share how they engage, persuade and grow their unique influence, and how their work impacts the influencer industry.
Julie brings you marketing and branding strategies with Marie Forleo, Amy Porterfield, Lauryn Evarts of The Skinny Confidential, Melyssa Griffin and more. Through each episode, learn how to strengthen, monetize and build your own industry-leading influence. Give it a listen!
3. eCommerce Marketing Podcast
Another top contender is the eCommerce Marketing Podcast by Arlen Robinson. According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
4. Search Talk Live
Search Talk Live focuses primarily on SEO and SEM. The podcast is hosted by search engine optimization experts with more than 13 years of experience helping and training marketers all over the world.
5. Copyblogger FM
Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. According to the Copyblogger website, Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Check it out!
6. Yeah, That’s Probably an Ad
Yeah, That’s Probably an Ad is an award-winning podcast from AdWeek. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.
7. Internet Marketing
Internet Marketing Podcast is the UK’s most popular internet marketing podcast downloaded by more than a half a million people. Brought to you by a team of experts from SiteVisibility and other leading digital agencies, this podcast is a series of insider tips and practical advice on how to get the best digital marketing results.
This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement. The hosts interview some of the most reputable marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss, and Google endorsed analytics expert Avinash Kaushik.
According to the Convince and Convert website, here’s what you can expect from the Social Pros podcast: Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media.
You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs. Go have a listen!
9. Actionable Marketing
Produced by CoSchedule, the Actionable Marketing Podcast is a must-listen podcast for marketers. Here’s what their show notes have to say: You’re listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
10. SEO 101
SEO 101 is search engine optimization from the very beginning. This podcast will teach you SEO from square one. Hosts Ross Dunn of StepForth Web Marketing Inc and John Carcutt of Advance Digital give out helpful information for the beginners without overwhelming you with technical details.
This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how.
12. Online Marketing Made Easy
Hosted by Amy Porterfield, Online Marketing Made Easy covers a variety of important marketing topics. Here’s the iTunes rundown:
How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast.
Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business.
Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.
13. Ask Amanda About Marketing
In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR. Each week, she’ll provide insight into marketing theories along with actionable tips to help you improve your strategies.
14. Marketing School
Hosted by marketing experts Neil Patel and Eric Siu, Marketing School brings you ten minutes of actionable marketing advice every single day. Get the right tips to take your business to the next level and get to work right away.
15. The Sophisticated Marketer’s Podcast
The Sophisticated Marketer’s Podcast is hosted by Jason Miller, Sr. Content Marketing Manager leading global content for LinkedIn Marketing Solutions. Every two weeks Jason interviews marketing powerhouses from around the globe to bring you bleeding edge insights. He tackles the latest trends and topics that matter most to marketers and ties it all together with his unique rock ’n’ roll flare. No fluff or frills, just real marketers talking about what matters most.
16. Brand Newsroom
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating. It focuses on content marketing, brand journalism, public relations, the media, and advertising. Podcast hosts James Lush, Nic Hayes, and Sarah Mitchell provide practical advice and great tips while guests include some of the biggest names in global marketing.
Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well-known web marketers, Jim Hedger, and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
18. Social Media Marketing
This podcast has been a top-ten marketing podcast for the last five years. Listen in the car, at the gym or while you’re walking the dog.
In this show, you’ll discover success stories and expert interviews from leading social media marketing pros in a weekly 45-minute podcast. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.
19. Unknown Secrets of Internet Marketing
Unknown Secrets of Internet Marketing is internationally known as a popular SEO podcast. Tune in and expand your skills and knowledge on internet marketing and SEO. Hosts, Chris and Matt have years of experience in the industry and host this podcast to answer all your burning questions: How do you get your website on the first page of Google? How do you keep it there? And more importantly, how do you make sure you convert that traffic into business once the users land on your site?
20. Duct Tape Marketing
Listeners can expect interviews with authors, experts, and thought leaders sharing business marketing tips, tactics, and resources hosted by one of America’s leading small business marketing experts—John Jantsch.
21. The Blogging Millionaire
The Blogging Millionaire podcast teaches you the secret blogging strategies that pro bloggers use to grow their traffic and monetize their blogs. The host, Brandon Gaille, built his blog to over 1 million monthly visitors in less than two years after his first blog post.
He will guide you down the path to becoming a master of blogging, WordPress, SEO, search engine marketing, internet marketing, social media marketing, email marketing, email list building, content marketing, website engagement, conversion optimization and much more to help you build your very own blogging empire.
22. Marketing Over Coffee
Marketing Over Coffee is audio on demand that covers both classic and new marketing. he hosts, John J. Wall and Christopher S. Penn, record the show in a local coffee shop every week and publish the show on Thursday mornings.
You can download the shows and listen to them whenever you want– in your office, on your commute, where and whenever is convenient for you. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get from casual conversation outside of the office.
The ProBlogger Podcast is designed to help you build a better blog. With a mix of teaching, case studies, and actionable challenges, Darren Rowse will teach you to create compelling content, find readers for your blog, deepen the engagement you have with those readers, and make money through a variety of income streams so that you can sustain your blogging.
Darren has been blogging since 2002 and making a full time living from his blogs for over a decade. His blogs Digital-Photography-School.com and ProBlogger.net are read by over 5 million readers per month. If you’re looking to take your blogs to the next level and make money online—this is the podcast for you.
24. Social Business Engine
The Social Business Engine podcast showcases brands using social media technology across all functions in the enterprise including marketing, sales, customer service, HR, product development and commerce.
25. The Authority Hacker Podcast
Gael Breton and Mark Webster, founders of Authority Hacker, talk about their experience running online businesses, authority sites, and blogs. Inside this show, you will learn about the online marketing tactics they use to create and grow their web-based companies, build traffic to them, engage the audience, and ultimately transform visitors into customers all while providing an enjoyable experience for the user.
The hosts also share the marketing tools many other successful bloggers use to automate the growth of their business. Additionally, they will talk about building and maintaining a laptop lifestyle allowing you to enjoy your freedom and geo-arbitrage to create a life that’s truly fun to live.
Finally, this podcast talks about mindsets, psychology, and motivation for entrepreneurs and the mental blocks in your head that could prevent you from succeeding. So if you want to build an internet based business or blog that gives you the freedom you want.
26. Perpetual Traffic
Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Molly Pittman. The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic.
27. I Love Marketing
I Love Marketing is an ever-expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for entrepreneurs, small business owners, or even start-ups that want inspiration, and actionable marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people, and productivity delivered every Monday to help jump-start your week!
An exploration to figure out how we can trust our intuition to do more exceptional work. Every Monday, join ex-Google, startup, and VC brand-builder Jay Acunzo as he travels to the far reaches of the business world to dig up stories you’ve never heard revealing ideas you’ve never considered. It’s Unthinkable.
29. Under the Influence
Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing, and human nature.
30. The Art of Paid Traffic
Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best online marketing tips, tactics, and strategies for growing and scaling your business.
Discover how to create freedom in your business through online marketing and advertising without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, affiliate marketing and more.
31. The Hubcast
Are you a HubSpot user looking to take your Inbound Marketing to the next level? Would you like to stay up to date with all the latest and greatest HubSpot tools, tips, and tricks? If so, this podcast is for you!
32. The Marketing Companion
Host Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”
33. Computer Business Marketing
If you own or work in an IT services business, the Computer Business Marketing Show is your weekly dose of interviews and tips on how to get more clients, keep them happy, and grow your revenue.
34. The DigitalMarketer Podcast
The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Garrett Holmes and Jenna Snavely. The duo will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business.
35. The GaryVee Audio Experience
According to the podcast show notes, Gary Vaynerchuk boasts the following: Welcome to The Garyvee Audio Experience, hosted by entrepreneur, CEO, investor, vlogger, and public speaker Gary Vaynerchuk. On this podcast, you’ll find a mix of my #AskGaryVee show episodes, keynote speeches on marketing and business, segments from my DAILYVEE video series, interviews and fireside chats I’ve given, as well as new and current thoughts I recorded originally for this audio experience!
36. Build Your Tribe
Whether you’re a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives – whether your goal is to earn extra income on the side or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget.
Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach & Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you’re a business owner, aspiring entrepreneur or someone who just wants to make extra money on the side, this is your show!
37. The Media Captain
This podcast bills itself as a digital marketing podcast on SEO, eCommerce, online advertising, social media, and more. Check it out!
38. Growth Marketing Toolbox
The Growth Marketing Toolbox is a weekly podcast series exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.
39. The BeanCast
The BeanCast™ is a weekly roundtable podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun. Subscribe today!
40. Call To Action
The Call to Action marketing podcast features remarkable online marketing success stories and fails– and how you can apply the lessons learned to your own marketing campaigns.
41. Inbound Agency Journey
Co-hosts Andrew Dymski and Gray MacKenzie interview leading inbound marketing agency owners and key influencers from around the world to help you build your dream agency.
The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog.
Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.
43. The BoagWorld UX Show
Boagworld is a podcast about digital strategy, service design, and user experience. It offers practical advice, news, tools, review, and interviews with leading figures in the web design community. Covering everything from usability and design to marketing and strategy, this show has something for everyone. This award-winning podcast is the longest running web design podcast with over 380 episodes.
44. The Science of Social Media
The Science of Social Media is your weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) this podcast shares the most cutting-edge social media marketing strategies from brands and influencers in every industry.
If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode.
45. The Agents of Change
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, the hosts will interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you’ve been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
46. The Brainfluence Podcast
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life.
In every episode of the Brainfluence podcast, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more.
47. Six Pixels of Separation
This podcast bills itself as Mitch Joel’s weekly conversation with business leaders, thinkers, innovators, and cultural icons. The show is about insights and provocations on brands, consumers, technology, business and how connected we’ve all become.
48. The Growth Mapping Podcast
This podcast is a no-BS guide to customer acquisition and growing your business. Each episode is 15 – 25 minutes long and will cover one topic that will move the needle in your marketing efforts.
49. Search Engine Nerds
Search Engine Nerds is a bi-weekly show put on by Search Engine Journal. This podcast covers the marketing industry, focusing on SEO, Paid Search, Social Media, Entrepreneurship, Content Marketing. Every two weeks, we interview some of the best and brightest search nerds on their best actionable takeaways and their views on where the industry is headed.
50. The Digital Analytics Power Hour
Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.”
In this case, the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community.
This podcast is one of those contributions. Each episode is a closed topic and an open forum – the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day.
Key Takeaways About These Top Marketing Podcasts
Whether you subscribe to several of the podcasts we listed above or just preview a few select episodes, we know there’s something for everyone here. We hope you check out more than a few of these marketing podcasts—you never know where your next campaign idea, conversion tip, or motivational insight will come from.
For even more marketing inspiration, check out one of these recent blog posts:
- 6 Bad Habits Hurting Your Email Marketing Program
- 20 Important Quotes About Personalization in Marketing
- 35+ Marketing Jokes to Brighten Your Day
- 44 Important Marketing Productivity Statistics
- The Ultimate List of B2B Marketing Tools
Or, contact ZoomInfo today to learn how our B2B contact database is the tool you need to scale your marketing campaigns.