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If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re not, allow us to introduce you. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt.

Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. He’s created five multi-million dollar companies and is a 7th-generation entrepreneur. On top of his professional resume, Jay is an avid tequila collector and a certified barbecue judge.

Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer!

1.     Jay Baer is the President of Convince & Convert.

Convince & Convert is a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they’ve already earned.

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results.

2.     Jay Baer is a New York Times best-selling author of five books.

Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned. Here’s a quick rundown of his books:

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Haters aren’t your problem … ignoring them is. If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.

Find out why you need to hug your haters and embrace their complaints. Jay will teach you how to keep these unhappy customers and grow your business.

Filled with tons of relevant examples – that can be customized to your business or industry – Hug Your Haters also includes insightful personal anecdotes that make Hug Your Haters a roller coaster ride of learning, hilarity, and inspiration.

Youtility: Why Smart Marketing is About Help not Hype

If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”

Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling

This book takes the core premise of Youtility – making your marketing so useful, people would pay for it – and shows how it works for the real estate business.

Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization.

Youtility for Accountants: Why Smart Accountants are Helping, Not Selling

This book takes the core premise of Youtility – making your marketing so useful, people would pay for it – and gives it an accountants-only twist.

Filled with case studies and examples of accountants and accounting firms doing Youtility right, this new eBook will be a must-read for all corners of the accounting professions and is a perfect introduction to the Youtility concept.

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

Every customer is a potential reporter, and every employee is a potential spokesperson. Business has changed more in the past three years than in the prior 30. But it’s not a threat, it’s an opportunity. The NOW Revolution shows you how. This book isn’t about how to “do” social media. Instead, it outlines how you can retool your organization to capitalize on real-time business. Learn the seven shifts that make your company faster, smarter, and more social, each explained with case studies, useful tips, and actionable implementation advice.

We highly recommend you check these books out if you’re looking for some business inspiration!

3.     Jay Baer is the host of the award-winning Social Pros podcast.

Social Pros is one of the most popular marketing podcasts in the world and was recently named the best podcast at the Content Marketing Awards. Listen for real insight from the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate and measure their social media programs.

4.     Jay Baer helps businesses clone their customers.

As previously mentioned, Jay is a reputable author. His newest book is titled Talk Triggers: The Complete Guide to Cloning Your Customers with Word of Mouth. It is expected to come out October 2nd of this year. We anticipate that it will serve as somewhat of a manual to support Jay’s tagline, “Jay Baer helps businesses clone their customers.”

Talk triggers is a concept Jay coined himself. It refers to the process of leveraging word of mouth marketing to turn customers into volunteer marketers.  We’ll let Jay explain it himself:

“Word of mouth is responsible for as much as 50% of all purchases, yet almost nobody has an actual plan to generate it.”

In this fast-paced, dynamic, modern presentation Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different?

Same is lame. We ignore average, but we discuss different. When you offer a differentiated, talkable customer experience, it compels conversation. And when customers talk, they recruit new customers…for free.

With hilarious and poignant storytelling, Jay teaches the 4 things that must be true for a differentiator to be a Talk Trigger; the 5 types of word-of-mouth generating Talk Triggers, and the 6-step process for creating Talk Triggers in any organization.

To hear Jay discuss talk triggers and how to use them to clone your customers, join us at the 2018 Growth Acceleration Summit, ZoomInfo’s annual conference for sales and marketing professionals looking to take their businesses to new heights.

Growth Acceleration Summit

About the author

Ryan Hadfield

Ryan Hadfield is the Director of Marketing at ZoomInfo, the leading B2B contact data solution.

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