If you’re one of the few sales professionals who’s never heard of Keenan the Sales Guy, here’s a little introduction. Keenan is the self-described CEO/President and Chief Antagonist of A Sales Guy Inc.

He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With more than 20 years of sales experience, Keenan has influenced, learned, and shaped the world of sales. On top of Keenan’s personal and professional accolades, he’s a favorite among the ZoomInfo team. Today we tell you why!

Keep reading to learn why Keenan is the favorite of the average B2B sales professional!

Reason Number One: Keenan is a reputable author.

Keenan is the celebrated author of Not Taught: What it Takes to be Successful in the 21st Century That Nobody’s Teaching You.  According to Keenan’s website, the 21st Century has ushered in the information age, and with it a new set of rules for success. Keenan’s book shares how the rules of the industrial age no longer work and that if you want to be successful, you must learn the new rules for success.

Not Taught is centered around Keenan’s philosophy: “Teaching is the new selling.” Keenan explains this philosophy best (source):

“Turning your organization into a teaching organization means providing your salespeople with new customer-centric information. It means providing customers with information and data that can help them run their business. It’s not more product information or product slicks.”

Reason Number Two: Keenan calls it like he sees it.

If you talk to Keenan in person, he’ll tell you he doesn’t “give a shit” about his 20 years of experience. And his official bio reads as follows: “Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.”

We’ve experienced this no-nonsense attitude firsthand. In a recent Twitter Q&A we hosted, a participant asked the following question:

“Hi @Keenan and @Zoominfo! Administrative tasks and prospect research eat up a ton of time that reps could spend selling. So, what tips do you have for sales reps looking to be more productive and get more done? #KeenanTakeover

Keenan’s response?

“Only do what helps you sell. Avoid dumb shit! Look for hacks and restructure your processes to streamline your research. There are a million tools out there (Zoominfo) to help with that. #KeenanTakeover

We’ll let this example speak for itself.

Reason Number Three: He’s collected numerous awards.

We’re not the only ones who love Keenan.  If you need proof, just look at his many awards and accolades. Keenan was named one of the Top 30 Social Sellers in the World. He was also named one of the Top 50 Most Influential Sales and Marketing People by Top Sales World Magazine every year running, since 2012. And as if that wasn’t enough, Keenan has been cited in the Harvard Business Journal, Huffington Post, Entrepreneur Magazine, Inc., and Forbes.

Reason Number Four: Keenan has amassed many fun facts and hobbies over the years.

Keenan’s expertise isn’t limited to the sales world. In fact, he’s quite an interesting guy. Check out these fun facts—courtesy of his website:

  • Keenan is the father of three girls.
  • He’s an avid Boston Sports fan.
  • He also circumnavigated the world via boat in 1993 and saw 11 countries in 100 days.
  • He modeled for Tommy Hilfiger!
  • Keenan had braces three times because he was too stupid to wear his retainer the first two times (his words, not ours!)
  • Keenan is a PSIA Certified Level 2 ski instructor. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then.

Reason Number Five: He runs A Sales Guy, Inc.

Keenan runs a company aptly named A Sales Guy, Inc. Their tagline? “Sales expertise for those who sense the game is changing.” The Sales Guy Website boasts the following:

“A Sales Guy is the leading 21st Century Sales Management Consulting Company. The world of sales has changed drastically and it’s not slowing down. A Sales Guy understands these changes and is leading the way in helping companies leverage 21st-Century methodologies, tools and approaches to accelerate revenue and reach revenue goals. A Sales Guy is an energetic, driven, innovative, intelligent management consulting firm. A Sales Guy isn’t your Grandfathers Sales organization.”

It’s pretty clear, Keenan has dedicated his time and energy to producing content for the average sales rep and sales manager. He’s all about improvement and helping others succeed. If you haven’t already, you should check out the Sales Guy U website. Whether you’re a seasoned sales executive or fresh out of school starting your first sales job, Keenan offers something for everyone.

Reason Number Six: Keenan is a 2018 Growth Acceleration Summit Speaker

Last but not least—we love Keenan because he’s slated to be one of our keynote speakers at the upcoming 2018 Growth Acceleration Summit. Keenan has a ton of insight to share and we can’t wait to take in everything he has to teach us.

Keenan’s session, “It’s the Problem, Stupid,” takes place on June 19th from 4:30 to 5:30. Here’s a sneak peek: If we all believe in the virtues of being “Customer First,” then why, during that first pitch, do so many sales professionals spend too much time focusing on their product, their service, and what they’re selling—thereby missing what matters most?

Look, salespeople aren’t paid to simply take orders; they’re paid to influence the customer to buy. In this session, Keenan describes how the problem-centric salesperson becomes an influencer, rather than just an order taker.

The session will change the way you look at selling and how you manage deals forever, including how to get prospects asking YOU what they should do and when to know the deal is not going to close.

Join Keenan and many other reputable sales professionals on June 18th-20th at the 2018 Growth Acceleration Summit in Boston. You won’t want to miss it!

Growth Acceleration Summit

To learn more about ZoomInfo, a leading B2B database, contact our sales team today!

About the author

Ryan Hadfield

Ryan Hadfield is a content marketing director at ZoomInfo, the leading B2B contact data solution.

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