Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. 

Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more! Let’s get into it.


8 Ways to Collect Better Customer Testimonials in 2019

Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Why? Because customer-created content is an effective way to convince an audience of a product’s value and thus, convert more prospects into paying customers. Consider these statistics:

  • 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases (source).
  • Nearly three-fourths of consumers say good reviews play a role in making them trust a brand (source).
  • 88 percent of people trust customer reviews as much as word-of-mouth referrals from friends and family (source).

Even though marketers understand the value of a great testimonial, it’s not always easy to collect relevant, authentic reviews from customers. Today we attempt to demystify this process by offering eight actionable tips to help you collect better customer testimonials this year. Let’s get into it.

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6 Creative Ways to Build Sales Pipeline Today

Always be closing. Whether you’ve worked in sales for a day or a decade, you’re familiar with this mantra. But, experienced sales professionals know that closing a deal isn’t an isolated accomplishment. It’s the culmination of a series of business efforts. It’s the payoff of a relationship that took time to nurture into a sales opportunity. Our point here is this: If you truly want to always be closing, you must constantly have access to a strong sales pipeline filled with potential customers.

Building sales pipeline is an ongoing task for sales professionals– something that needs to be tended to daily in order to achieve sales and organizational success.  In today’s blog post, we offer some unique tactics you can use to build an effective sales pipeline and win more business right away!

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5 Key Considerations for a Data-Driven Retail Strategy

The retail industry has undergone a significant transformation in recent years. Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical retail. Despite these common concerns, retail of all kinds is alive and well — but today, brands must recognize the growing importance of data.

The rise of big data isn’t a new development; In fact, it’s one of the most often-discussed topics among business leaders today. However, in the retail industry, companies are still struggling to put data-driven strategies into action. The Harvard Business Review recently conducted a study and among the retail enterprises they surveyed, only 5% qualified as data-driven organizations (source).

Whether you have no experience with data-driven retail, or simply want to improve your business strategy, this blog post will offer several important considerations brands must make in order to plan and, more importantly, execute a successful data-driven business strategy.

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9 Types of Data You Need to Operate a Data-Driven Marketing Strategy

The use of data to inform key marketing decisions is by no means a new strategy. In fact, the popularization of data-driven marketing is commonly tied to the introduction of the CRM in the early 1990s. But, the humble beginnings of data-driven marketing look nothing like the data-driven marketing we know and love today.

Thanks to advancements in technology and the diversification and widespread availability of data, marketers now rely on more than just CRM data to achieve success. Today, we take a look at the different types of data you need to execute a successful data-driven marketing program.

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How Behavioral Segmentation Can Help With Your Marketing Campaigns

Email marketers have long since understood the importance of segmentation. But— more traditional, outdated methods of marketing segmentation look significantly different than modern tactics.

Where we once grouped our target audience based on factors like age, location, average household income, or gender, we must now dig a little deeper and group subscribers based on how they interact and engage with our brand.

Enter, behavioral segmentation.

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Final Thoughts

And there you have it— our July 2019 B2B Blog Post Round-Up. While you’re here, we encourage you to check out our other monthly round-ups. Or, if you’re looking for more content like the articles we shared today, check out a few of our recent blog posts:

To learn more about ZoomInfo, powered by DiscoverOrg— contact our sales team today! Our B2B contact database is the resource you need to dramatically scale your business growth.

About the author

Ryan Hadfield

Ryan Hadfield is a content marketing director at ZoomInfo, the leading B2B contact data solution.

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