In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take B2B influencer marketing for example. This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals.

Typically brands work with B2B influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement, to brand awareness, and so much more.

Today, we’re going to let the numbers do the talking for us. Keep reading for some key insights into B2B influencer marketing– how effective it can be, what platforms to use, and much more!

30 Shocking B2B Influencer Marketing Statistics

How effective is influencer marketing?

B2B influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing (source).

On average, businesses generate $6.50 for every $1 invested in influencer marketing (source).

70% of businesses make $2 or more for every dollar invested, and 13% make $20 or more (source).

94% of marketers who have used influencer marketing believe it is an effective tactic (source).

55% of marketers believe they get better customers from influencer marketing (source).

22% of marketers say influencer marketing is their most cost-effective channel (source).

40% of people say they have purchased an item online after seeing it used by an influencer (source).

74% of people trust social networks to guide them to purchase decisions (source).

49% of people say they rely on recommendations from influencers when making purchase decisions (source).

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers (source).

How popular is B2B influencer marketing?

75% of all marketers say they have allocated money for influencer marketing (source).

67% of marketers promote content with the help of influencers (source).

Influencer marketing is the fastest-growing online customer-acquisition method (source).

In 2016, influencer marketing surpassed print marketing (source).

48% of marketers plan to ramp up their budget for influencer marketing campaigns (source).

However, only 15% of B2B brands are running ongoing influencer marketing programs (source).

What platforms are most effective for B2B influencer marketing?

37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective (source).

Facebook is the most influential social media channel; 19% of purchase decisions are influenced by Facebook posts (source).

32% of U.S. influencers who currently work with brands say Facebook is the best platform (source).

18% of purchase decisions are influenced by YouTube videos (source).

6 in 10 YouTube subscribers would follow advice from their favorite creator over their favorite TV personality (source).

40% of Twitter users have made a purchase as a direct result of an influencer tweet (source).

Twitter users report a 2X increase in purchase intent when exposed to promotional content from influencers (source).

59% of micro-influencers (10,000 to 100,000 followers) say Instagram is the most effective platform for engaging their audience (source).

Miscellaneous B2B influencer marketing statistics:

75% of marketing professionals say verified web traffic is the most important criteria when selecting an influencer (source).

71% of marketers believe ongoing ambassadorships are the most effective form of influencer marketing (source).

80% of marketers say they want to see improvements in measuring the ROI of influencer marketing (source).

67% of B2B influencers want to work with brands who provide competitive compensation (source).

47% of influencers say they prefer to work with brands whose values are in alignment with theirs (source).

76% of influencers value brands that give them creative freedom (source).

Final Thoughts About B2B Influencer Marketing Statistics

As made evident in today’s blog post, the numbers don’t lie – influencer marketing can produce major results and elevate your overall marketing efforts. And as technology continues to influence how buyers make purchase decisions, this marketing tactic is only going to grow more popular in years to come.

So, we recommend you get on board with influencer marketing now. Remember: A successful influencer marketing campaign requires extensive preparation and the right strategy. To learn more about how to implement influencer marketing, check out the following blog posts:

Or, contact ZoomInfo today to learn how our B2B contact database can fuel your marketing initiatives and scale results for amplified success. What are you w

About the author

Ryan Hadfield

Ryan Hadfield is a content marketing director at ZoomInfo, the leading B2B contact data solution.

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