Improve Your Inbound Marketing [infographic]

Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line.

Shorter Lead Forms = Higher Conversion Rates

According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:

Short (5 fields) conversion = 13.4%
Medium (7 fields) conversion = 12%
Long (9 fields) conversion = 10%

Check out the inbound marketing infographic below to learn why shorter lead forms are important:

Originally published by ZoomInfo on March 16, 2015.

For more information about everything B2B sales and marketing, join us at the 2017 Growth Acceleration Summit. A two-day conference where B2B professionals come to network, learn, and obtain the tools needed to successfully grow and reach new heights. Use promo code BLOG2017 for a 10% discount.