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ZoomInfo Blog

B2B blog content for sales, marketing, and recruiting professionals. Tips for go-to-market strategy, digital marketing, sale prospecting, and more.

The secrets to closing a multi-million dollar deal

The story of how one salesperson won--and almost lost--an eight-figure contract.

May 7, 2021 | 8 minute read

Top Reads

- B2B Growth
How to Calculate Total Addressable Market and Perform TAM Analysis

May 4, 2020 | 10 minute read
- B2B Marketing
- B2B Sales
How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects

May 1, 2018 | 7 minute read
- B2B Recruiting
Pitch Perfect: Selling Into Human Resources

April 7, 2020 | 8 minute read
- B2B Sales
Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)

April 13, 2020 | 3 minute read

B2B Marketing

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

How to target your ideal buyer by getting granular, leaning on data, and respecting user privacy.

May 5, 2021 | 7 minute read

B2B Growth

B2B Sales

How the loss of trade shows changed the customer acquisition funnel

April 30, 2021 | 5 minute read

B2B Recruiting

Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.

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B2B marketing, growth, sales and more.