“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions

B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. 

In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene.

As your prospects and customers change jobs and contact information it’s critical that you keep up with them. We cannot stress this enough. Rather than scheduling the occasional data audit, you must now make database maintenance a priority each and every day.

Check out the infographic below to learn how B2B data cleansing in the form of automated data maintenance is the best gift you can give yourself this year.

automated data maintenance infographic

To learn more about the impact of low-quality data on your most important business initiatives, check out the following blog posts:

Or, check out another one of our business infographics for top sales, marketing, and recruiting insights.

If you’re ready to give yourself the gift of automated data maintenance, contact our sales team today! Our business database is the tool you need to grow your business and crush your revenue goals.

About the author

Ryan Hadfield

Ryan Hadfield is a content marketing director at ZoomInfo, the leading B2B contact data solution.

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