20 Blog Posts to Guide Your Event Marketing Tactics

event marketing tacticsFor today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. This list includes some of our own posts as well as posts from other great companies.  We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below!

Keep reading for our favorite event marketing blog posts!

5 Reasons to Send Employees to Trade Shows and Conferences

There’s no way around it—industry conferences and networking events are expensive. As a team manager or executive, it can be difficult to justify this expense. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business.

Keep reading for our top five reasons to send your employees to industry conferences this year!

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How to Find Networking Events Actually Worth Attending

Networking is critical to your career and professional development. It helps you generate social capital and expand your influence. You might have incredible skills, but few people will notice them or see what you accomplish without a network.

That’s why getting stuck at a bad event can be so frustrating. You are losing time in two ways — the time lost traveling to and attending the event as well as the opportunity cost of not spending time on more productive activities. Over the years, I have developed a method of categorizing events as “High Value” or “Low Value.”

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Double Duty: Why Hybrid Events Hook Millennials

There’s something about Millennials and the distinctive way they approach the world that gets us talking and theorizing. We can’t seem to put our finger on them, most likely because they are still writing a long future. But there’s no debating this fact: marketers can’t ignore the power of Millennials and how they’re reshaping business. Why? According to Pew Research, Millennials officially compose the largest U.S. age demographic at 75.4 million (sorry, Boomers, you’re second), with a projected spending power of $200 billion annually and $10 trillion in their lifetimes.

These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades. To stay relevant to this unique group, particularly one so incredibly tech-savvy and explorative, yet fickle about brand loyalty, brands must employ varied marketing approaches.

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6 Ways to Stand Out in a Trade Show Exhibit Hall

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%).

Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time consuming. If you’re not able to draw in a huge crowd during your time in the exhibit hall, your efforts will be wasted.

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The 3 Biggest Potholes of B2B Events (And How to Steer Clear)

Events are a great tool to have in your marketing arsenal. In Australia last year, 72% of marketers used events to further their marketing goals. Done right, events are a powerful way to engage your target audience, accelerate the sales cycle and built brand equity. But hit a pothole (or three) and the results could be painful — it’s not just time and money down the drain, reputation and relationships could also be at risk.

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10 Unique and Innovative Giveaways You Can Consider for Your Next Event

Oh great, another free pen that’s going in the free stationery holder right next to the free coaster and free notepad. Event giveaways such as these have become all too common and they no longer work as an attractive-enough lure to get event-goers to patron your stall – perhaps just freeloaders. You may even have tried some of these more creative giveaway ideas. But to really stand out at an event these days, you’ve got to start thinking out of the box in terms of conventional swags and offer something a lot more innovative.

The most effective swags have to satisfy these basic criteria: small, light, practical and cost-effective but yet valuable at the same time – kind of like a good sandwich. Nobody in a psychologically healthy state of mind goes to an event with a luggage ready to load up on freebies. The primary purpose of the visit is to check out what products/services are being offered. The giveaways are secondary but remain an important part in promoting your brand as its aim is to create an impression that lasts way beyond the duration of the event.

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7 Professional Events We’re Looking Forward to in 2018

Conferences, networking events, and webinars are all excellent ways to gain new skills, meet new people, and develop as a professional.  With the new year just underway, we thought we’d share a list of professional events we’re looking forward to this year. Keep reading.

We may be a little biased, but of course, the event we’re most excited for is the 2018 Growth Acceleration Summit! This three-day conference takes place on June 18th-20th in Boston, and will offer valuable strategies and insights designed to help marketing and sales professionals. The 2018 Summit features an all-star lineup of speakers who will all explore this year’s theme: marketing and sales productivity.

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Social Media Marketing Tips for Event Planners

Social media has become an important aspect of the enterprise sector, particularly in disseminating information and gathering people to check out their products, services and brand. Businesses continue to use social media marketing to garner enough buzz and following in their respective industries.

In this article, we will feature effective social media marketing tips for event planners to get more attendees and followers.

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4 Lessons We Learned from Holding an Industry Event

In 2016, after years of deliberation, ZoomInfo finally decided to hold our own sales and marketing conference—The Growth Acceleration Summit. Now, if you’ve never been part of the event planning process, let us be the first to tell you… it’s not easy. Organizing a conference from scratch requires a tremendous amount of time, planning, and coordination. It’s not for the faint of heart.

Yet, now that we’re two years in and past the growing pains—we’ve learned a lot about hosting and planning an industry event. Today, we hope you can learn from our experience as we share the four biggest lessons we’ve learned along the way.

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How to Generate Pre-Event Hype with Content Marketing

Building anticipation is a key event success factor. Learn the ins and outs of pre-event content marketing to create sustainable momentum behind your event.

All professional planners know that events are a little bit like Christmas. The day itself has the most attention, but the lead up to the event also plays an important role. Just as kids get excited about decorating the tree and leaving a carrot out for Rudolph, event attendees get excited about what’s in store for them. As planners, we can help to build up this excitement through strategic pre-event content marketing which is key to the formula for event success.

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How to Track Event ROI in Your CRM

As an event marketer, this scene may sound familiar…

Your next big event is just around the corner. You’re buried in the middle of last minute logistics, booth set up, budgets, shipments, payment to vendors and making sure you’ve prepared the sales reps.

The last thing on your mind is how to compare this event to the last, or how you’ll track ROI and answer your VP of Marketing when she asks, three months from now, “So, how many deals closed from our events last quarter?”

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25 Must Tweet Moments from the 2017 Growth Acceleration Summit

On September 13th and 14th we held the second annual Growth Acceleration Summit in Boston, MA. The best and brightest in the B2B world came together to give talks, facilitate workshops, and network.

All in all, it was a great success! For those who weren’t able to attend, we compiled the top 25 must-tweet moments.

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12 Event Planning Tips to Minimize Stress & Increase Productivity

Event planning is incredibly stressful for even the most seasoned event planners. There are never enough hours in the day, and something always goes wrong. Anything you can do to become more efficient makes for a stronger event and less stressful life.

From time management to technology, here are 12 event-planning tips from the experts to make sure nothing slips through the cracks.

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The Best Event Marketing at Dreamforce 2017

The dust has finally settled after another whirlwind week at Dreamforce this year and it was one for the record books. Living up to its reputation as the “Super Bowl of B2B Event Marketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment.

Last year’s Dreamforce featured over 400 sponsors and exhibitors and, while the official stats haven’t come out yet, the mega event looked to have as many or even more partners this year. With so many sponsors and exhibitors, how can a marketing team stand out? We visited Dreamforce to find the best event marketing – the best exhibit hall booths, after-hours parties, collateral, swag and more.

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16 Key Takeaways from the 2017 Growth Acceleration Summit

In a recent blog post we shared the top 25 Must-Tweet Moments from the 2017 Growth Acceleration Summit. And, while we covered some great territory, we have even more great takeaways to share with you.

Keep reading for 16 more insights straight from the speakers of the 2017 Growth Acceleration Summit.

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11 Immersive Experiences at Trade Shows

You can’t just be present anymore, your booth needs to engage with attendees. These immersive experiences could be just the thing to bring your visitors in.

The trade show floor is brimming with excitement and with each booth being more colorful and wonderful than the next, it can be hard to stand out. Aim to connect with attendees and make them remember you in different ways by providing immersive experiences. Visitors are also expecting more from vendors, they want an experience that appeals to all of their senses on a physical, emotional, and intellectual level.

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3 Ways Automation Can Accelerate Event Growth

Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of interlocking problems and solutions.

To make matters worse, events face market competition just like any other business. Attendees buy only so many tickets every year and events that fail to innovate may quickly find themselves underattended and out of the limelight. But how do you innovate if, like so many event teams, you’re bogged down by daily operations? Many in the industry have found that using technology to automate more tasks can increase their efficiency and can keep them focused on the long game as they grow their events.

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How to Market Your Event Using Facebook’s Latest Features

Event professionals have been using Facebook to promote events for over a decade. Since its inception in 2004, Facebook has constantly upped the ante, adding several new useful features every year. 2017 was no different and as such has seen many new products and features added to Facebook’s arsenal, tweaks made and even a few good features dropped.

In terms of recent changes, the product which seems to get the most attention on a year to year basis is Facebook Ads. With Ads being Facebook’s largest income generator, this should come as no surprise.

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The Case for & Against Attending Marketing Conferences

First off, I think it’s reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true that if your employees attend them, there will be costs associated, and it’s logical for businesses to seek a return on investment.

What do you sacrifice when sending a team member to an event?

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The Best Marketing Conferences of 2018

Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year.

Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one or more of the leading industry events on your calendar.

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Key Takeaways About Event Marketing Tactics

We hope you enjoyed these blog posts as much as we did. And we hope that you learned some important lessons to fuel your event marketing initiatives this year.

And, if you work in sales or marketing and are looking for a great event to attend this year, look no further than the 2018 Growth Acceleration Summit. This three-day conference takes place from June 18-20 in Boston. Attendees will learn valuable strategies and insights designed specifically for marketing and sales professionals. The 2018 Growth Acceleration Summit features an all-star lineup of speakers. They will all explore this year’s theme: marketing and sales productivity.

Growth Acceleration Summit