30 Emoji Statistics for Businesses

Language never stops evolving, but the old adage “a picture is worth a thousand words” remains as relevant as ever. Whether you’re texting with friends, posting on social media, or even communicating with colleagues, the following is true: a single image often conveys a complex thought better than a series of winding, hard-to-follow sentences. Hence, the rise of emojis.

Emojis have become something of a common language in the 21st century, particularly as younger generations enter the workforce and as social media becomes an increasingly essential business tool. No matter where you’re from or what language you speak, emojis are universal.

Though emojis have been around since the late ‘90s, they didn’t really gain a foothold in the internet’s consciousness until 2012 with the release of Apple’s iOS 6 and the emoji keyboard. From there, the images have jumped from “casual texting accessory” to a ubiquitous part of human communication. With over 3,000 emojis (and counting) and the ability to convey a near-infinite number of ideas at your fingertips, it’s not hard to see why they’ve become more than just a novelty texting feature.

If you’re not convinced, here are a few helpful facts about the emoji’s impact and why you should think about using them in your branding materials and internal communications alike.

And more tips on jumping into the wonderful world of emojis, check out our Definitive Guide to B2B Emoji Marketing.

Emojis: An Overview

No matter which corner of the internet you’re looking at, emojis are used far and wide—and they’ll only become more prevalent as more are introduced into the internet’s lexicon.

Emojis In a Business Setting

There’s no argument that emojis play a major role in our day-to-day conversations. But do they have a place in business communication? Here’s where opinions are more split.

More traditional, or rather more “old-school” professionals may be more hesitant to embrace emojis in a business setting. For the younger generation, it only seems natural to reap the benefits of emojis in a business setting the same as they do in casual conversations. If you belong to the former rather than the latter, maybe these statistics will sway your mind.

Emoji Statistics for Branding Purposes

We’ve seen countless brands, particularly in the B2C space, make emojis a major part of their branding strategies. As with your internal communications, smartly deploying an emoji or two in customer-facing materials can do wonders for your brand’s image and relatability. Just make sure you don’t go overboard! 

Final Thoughts on Emoji Statistics for Businesses

With the right approach, emojis are a wildly successful addition to our everyday, casual methods of online interaction. Emojis are here to stay, and businesses will continue to adopt these handy pictograms as time goes on.

In terms of branding, they’re an easy way to give your brand its own character and voice. Remember: your customers are not all old-school traditionalists with no appetite for modern branding tactics. By now, the generation that grew up with emojis has already entered the workforce and likely make up a wide percentage of your audience. So, start

The world’s most popular and profitable brands have already proven the success of using emojis in their branding efforts. Isn’t that reason enough to hop on the bandwagon? 😜

For more information about making the most of your B2B marketing efforts, contact ZoomInfo today. We are the leading contact database solution and we have the tools you need to reach your target audience faster!

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