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Technology has become a ubiquitous aspect of human existence. And a deep understanding of how technology works have become crucial for competing in the professional world. 

People seeking to add value through innovation depend on applications or data to achieve their objectives. Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. 

Consider these 7 advantages and disadvantages when learning to code as a digital marketer:


1. Develop A Better Understanding Of Technology

Digital marketers rely on advancements in a number of technologies to communicate with potential customers in an effective way. Before modern computing technology was available, there was no concept of digital marketing. 

An intimate understanding of new technologies helps you to stay on the cutting edge of advancements that yield opportunities in the marketing space.

Just like how digital marketing hardly existed 20+ years ago, future paradigms in marketing will emerge in a similar fashion. If you possess the technical knowledge necessary to understand new technologies and their implications, you’ll be in the best position to capitalize on emerging opportunities.


2. Ask Better Questions From Technology Teams

The fact that digital marketing is built on advanced computing technologies means that you can’t expect to avoid technical discussions with the software development teams that support their efforts.

Many business leaders argue that digital marketers should ultimately guide all software development activities since products must be developed in accordance with demand.


Code-savvy marketers are able to communicate effectively with technical staff, so they’re more likely to be promoted to a coordinating position with greater responsibility. 

When you ask technology teams the right questions, results are easier to achieve for data-driven campaigns. Otherwise, they would be impossible to realize with only a superficial understanding of technical matters.


3. Combine Skill Sets To Compound Results

Marketers with coding skills add value by bringing together two separate, yet valuable skill sets. Individuals who act as the link between marketing and engineers can add significant value by allocating company resources in an efficient manner. 

Projects that are coordinated by individuals with marketing and technology knowledge are also more likely to see positive results. You can compound that ability to add value by acquiring a thorough understanding of the technologies that enable digital marketing efforts.


4. Understand The Application Development Process

Coding often requires a complex development cycle that could be difficult to understand for people not experienced in software development. 

With at least some basic experience in coding, you can have a significant advantage when coordinating a project with technical staff. Experience in developing applications also helps you empathize with the problems faced by a technical team throughout the development cycle. 

Understanding the process of developing a new application can help to reduce conflict between marketers and developers. 


5. Conceptualize Development Costs

Many professionals who are inexperienced with coding tend to project unrealistic development costs. For example, they might assume that developing a certain application only requires a few simple steps. But in reality, it typically includes complex processes, resources, and tasks.

Additionally, understanding the cost of software development helps you recognize when an opportunity to integrate technology into a campaign can be feasible. Marketers who have a firm understanding of how much coding costs have a significant advantage when managing a digital marketing campaign.


6. Analyze Data

Performance in the modern world is premised on data analysis in nearly every field. Companies that achieve the highest levels of performance now use data to drive almost all decisions. 

Marketers with experience in software development can have a thorough understanding of how data can be leveraged to improve the quality of decision-making in the marketing department. 

For simple data management tasks, you can write some code to help make complex decisions. Many scripts used for data analysis only have a couple of lines, so digital marketers who write code themselves often have an advantage in data analysis. 


7. Drive Success With Curiosity

To marketers who are contemplating the advantages of learning to code: You should recognize that curiosity can yield great success. 

Following a passion leads to personal advancement or even the discovery of a new business idea. The reality is that learning to code can only help you perform better in all areas of digital marketing. Therefore, you should dive in to see if coding is right for you.


Code Is A Modern Language For Marketers

Although there is a wide range of reasons why marketers should consider learning to code, the reality is that these reasons exist because technology has become an essential part of modern business. 

In the past, professionals could get away with claiming that they are code illiterate. However, code has become so ubiquitous in life that many employers have begun to expect employees outside of technical departments to possess at least a basic understanding of software development.  

Marketers who acquire the skills necessary to code can enjoy greater job security and more opportunities for advancement.

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