Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Why? Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.

B2B engagement marketing allows you to lead the conversation with potential leads. You’ll get their attention when your outreach is done with the right message, at the exact moment in their customer journey when they need your product or service. 

What is Customer Engagement?

By definition, customer engagement is the continued relationship between a brand and its customers. Much like a romantic relationship, customer engagement requires consistent communication, nurturing, and attention.

The key to better B2B customer engagement is personalization in your communications, which strengthens your relationship with them. Generic messaging is a guaranteed immediate turn-off

No matter the size of your company, the industry you work in, or the products you sell — engagement marketing is vital to the success of your business. That’s why we put together the following infographic. Use it to create and inform your new B2B customer engagement strategy.

B2B Customer Engagement Stats

And there you have it! Although there are significant differences between the relationship you have with your customers and a romantic relationship, we hope the parallels we’ve drawn help you increase customer retention and engagement.

This post was last updated September 21st, 2020.

About the author

Ryan Hadfield

Ryan Hadfield is a content marketing director at ZoomInfo, the leading B2B contact data solution.

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