Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Why? Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.

By definition, customer engagement is the continued relationship between a brand and its customers. Much like a romantic relationship, customer engagement requires consistent communication, nurturing, and attention.  Here’s what modern marketer’s think of customer engagement:

  • 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention.
  • More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel.
  • Engagement is driven by price (81%), quality (80%)and convenience (55%), loyalty is about likability (86%) and trust (83%).

No matter the size of your company, the industry you work in, or the products you sell—engagement is vital to the success of your business. That’s why we put together the following infographic. Use it to create and inform your new customer engagement strategy.

The B2B Marketer’s Guide to Customer Engagement Infographic

customer engagement infographic

And there you have it! Although there are significant differences between the relationship you have with your customers and a romantic relationship, we hope the parallels we’ve drawn help you increase customer retention and engagement.

If you’d like to see more fun infographics like the one above, check out the following blog posts:

Or contact our sales team to learn how we can help improve your marketing efforts.

About the author

Molly Clarke

Molly Clarke was the Director of Digital Marketing at ZoomInfo, the leading data intelligence platform for sales and go-to-market organizations.

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