ZoomInfo BlogBlog

B2B Sales

Direct-Dials: More Than Meets The Eye
B2B Sales

Today’s story features the seemingly simple direct-dial phone number. And I’m here to tell you, there’s a lot more to this piece of contact information than meets the eye.

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The Ultimate Guide to Sales Outreach [Infographic]
B2B Sales

If you’ve worked in sales for any amount of time, you know how important sales outreach is. For those who aren’t as familiar, sales outreach is just what it sounds like: The process of reaching out to and engaging with prospects in a meaningful way. The appropriate sales outreach strategy can help your team close […]

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How to Sell to the CIO: Top 10 Do’s and Don’ts
B2B Sales

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers.  What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! Our audience, which consisted of both executive IT buyers and sales professionals, had […]

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15+ Essential Blog Posts About Sales Productivity
B2B Sales

If you’re a regular reader of our blog, you’ve seen quite a bit about sales productivity in the last few weeks. And for good reason— today’s business environment is incredibly competitive. So, to get you in the right frame of mind and prepare you for sales success—we’re giving you more than 15 of the best […]

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The Impact of Bad Data on Sales Performance
B2B Sales

Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue.  The impact of bad data, however, can range from one lost account to […]

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6 Important Social Selling Mistakes to Avoid
B2B Sales

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics (source): 78% of salespeople using social media perform better than their peers. Social sellers generate 38% more new […]

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