ZoomInfo BlogBlog

B2B Sales

Get Your “Foot in the Door” with this Sales Cold Email Template
B2B Sales

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened (source). Fine-tuning your cold email strategy might not make […]

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How to Increase B2B Sales Forecasting Accuracy
B2B Sales

Guest Post by Kevin Mannion, GM North America at Datahug by CallidusCloud Are your B2B sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? If you answered “yes” to any of these questions, you’re not alone. In fact, less than […]

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How to Develop a Customer Insight Report Your Whole Team Can Use
B2B Sales

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report.

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Top 10 Social Selling Tools for the Modern Sales Rep
B2B Sales

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Consider these statistics (source). 78% of salespeople using social media outperform their peers. Social selling generates […]

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A B2B Sales Rep’s Guide to Selling to the C Level
B2B Sales

Have you ever tried to set up a meeting with a senior-level executive? If so, you know how tough it is to connect with busy executives who are never in their office, rarely answer their phones, and seldom reply to voicemail or e-mail. To add insult to injury, executive-level assistants are trained to be gatekeepers. They […]

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The Sales Rep’s Guide to Setting Up a Killer Twitter Profile
B2B Sales

The rise of social media has coincided with the rise of social selling. Sales reps have looked for ways to use every platform possible to engage with and sell to their prospects– and in social media, they have found their perfect match. In fact, 78% of salespeople who use social media perform better than their […]

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