ZoomInfo BlogBlog

B2B Sales

7 Modern Tips to Leave a Better Sales Voicemail
B2B Sales

Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail.   There’s no way around it—sales reps spend a lot of time leaving voicemails, and unfortunately, most go unanswered. Consider these […]

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How to Structure a Sales Team with Maslow’s Hierarchy of Needs
B2B Sales

You might be familiar with Maslow’s Hierarchy of Needs, Abraham Maslow’s psychological theory about human needs and development. But, have you ever applied this theory to your sales team structure? Below, ZoomInfo’s Senior VP of Revenue Patrick Purvis explains how Maslow’s Hierarchy can help you build a well-rounded SDR team! While structuring our SDR team, […]

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12 Ways to Handle Sales Pressure
B2B Sales

It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly […]

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Why You Missed Your Sales Quota Last Quarter
B2B Sales

So you missed your sales quota last quarter. It seems like a huge, complex problem with no clear solution. What’s broken? How can you fix it? And how do you commit to a quota for next quarter and feel confident about hitting it? It’s a complicated problem, so let’s break it down. I’m ZoomInfo’s Senior […]

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How to Create the Best Sales Kickoff (SKO)
B2B Sales

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Sales professionals thrive when […]

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9 Most Important Interview Questions to Hire Sales Reps
B2B Sales

Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Although an intensive interview process can help you weed out unqualified applicants, you never really know how well a candidate is going to perform until a few weeks or […]

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