ZoomInfo BlogBlog

B2B Sales

Key Takeaways from the 2019 ZoomInfo Call Olympics
B2B Sales

In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, spoke with customers and prospects for 250 hours, scheduled 400 follow up meetings, and much more. Here’s how we did it.  Is cold calling dead? Don’t worry: today’s blog post isn’t another rehashing of the same tired argument sales reps hear on a near-daily basis. […]

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How to Build a Sales Pipeline: 4 Steps for Startups and Small Businesses
B2B Sales

If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales pipeline. But you might also be discouraged – since you don’t have the same resources they do, and most of that shiny new tech is out […]

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15 Social Selling Quotes to Inspire Your Sales Efforts
B2B Sales

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. But, take one look at these statistics and you’ll see that social selling […]

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4 Steps for Creating a B2B Value Proposition and Connecting With Your Prospect
B2B Sales

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. In B2B […]

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9 B2B Sales Closing Techniques You Can Use Today
B2B Sales

People buy from people first, product second, according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good about the deal they’ve just made. They want to feel like they’ve won. So how can you make sure your future customer wins […]

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How to Increase Sales Productivity [Infographic]
B2B Sales

For many sales reps, productivity is key to sales success. The more calls you make, the more deals you close. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities.

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