Dirty data is a headache! Companies overlook good data hygiene. Read more to learn the sources of and how to clean your dirty data.
February 21, 2019 | 8 minute read
The premise of B2B content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to exe...
February 20, 2019 | 17 minute read
Email list segmentation is the process of breaking up a list into several smaller, more targeted groups in order to present more personalized messages.
February 14, 2019 | 7 minute read
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer�...
February 13, 2019 | 9 minute read
B2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generati...
February 12, 2019 | 5 minute read
How can marketers get the most out of the money spent on trade shows? Today we give you six ways to boost your trade show ROI. Keep more!
January 31, 2019 | 10 minute read
In today’s article, we explain word-of-mouth marketing, its unique benefits, and we offer several specific tips to get people talking about your products.
January 28, 2019 | 9 minute read
If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an...
January 15, 2019 | 8 minute read
Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Here's nine outstanding examples to learn from.
January 1, 2019 | 7 minute read
As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not on...
December 20, 2018 | 21 minute read
There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate...
December 4, 2018 | 5 minute read
Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data...
November 29, 2018 | 8 minute read
The online marketing world contains an abundance of conflicting information about email marketing. Because of this, it’s not always easy to tell fact from fic...
November 28, 2018 | 6 minute read
It’s no secret—email marketing is one of the most effective marketing channels to engage customers and contribute to overall business growth. After all, ema...
November 27, 2018 | 8 minute read
We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems...
November 26, 2018 | 5 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.