B2C gets creative with buyer personas, while B2B plays it safe with dry messaging and long sales cycles. But B2P sales/marketing is at the heart of it all.
October 4, 2019 | 6 minute read
In 2011, Scott Brinker compiled the first of many Marketing Technology Supergraphics. The original graphic displayed the logos of 140 prominent marketing tech b...
October 1, 2019 | 8 minute read
When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve...
September 26, 2019 | 8 minute read
There are plenty of ways for your company to build customer loyalty, even in today’s crowded digital landscape. Let’s get into our top five strategies.
September 1, 2019 | 11 minute read
Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming...
August 21, 2019 | 8 minute read
Does GDPR apply to you? It’s natural to feel lost, given the very broad scope of the law. We’ll answer your questions and clear up some misunderstandings.
August 16, 2019 | 8 minute read
Marketing trends come and go, but email marketing has stood the test of time – and it seems it’s here to stay. Boasting an ROI of 4,400%, or $44 for eve...
August 13, 2019 | 6 minute read
Webinars are a tried and true B2B content marketing strategy. We examine the most important metrics used to measure their success.
August 12, 2019 | 7 minute read
Lead generation is a constant battle. These five surprising sources of high-quality leads will help supercharge your integrated lead generation strategy.
August 9, 2019 | 5 minute read
We explain the five most important B2B marketing metrics. These B2B metrics are critical to your success as a marketing department and as a business.
July 29, 2019 | 5 minute read
Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can autom...
July 26, 2019 | 8 minute read
Do you work in B2B marketing or sales? Use these B2B lead generation statistics to guide and influence your upcoming B2B marketing campaigns.
July 25, 2019 | 6 minute read
When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organ...
July 22, 2019 | 10 minute read
Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers...
July 19, 2019 | 8 minute read
In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on th...
July 17, 2019 | 10 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.