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B2B Marketing

65+ Statistics About Artificial Intelligence
B2B Marketing

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. But, many businesses still question the effectiveness and practicality of […]

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The Beginner’s Guide to Programmatic Advertising
B2B Marketing

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. While traditional advertising purchases involve […]

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How to Use Webinars Throughout the Buyer’s Journey
B2B Marketing

Every form of content has unique advantages, so it’s difficult to say any one type of content is head and shoulders above the rest. But, if you were to declare the webinar the ‘king’ of marketing content, you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best […]

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8 Ways to Improve Landing Page Conversion Rates
B2B Marketing

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion […]

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5 Marketing Attribution Trends for B2B Marketers
B2B Marketing

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. It’s imperative for marketers to understand their customers’ journey […]

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6 Web Form Optimization Tips to Maximize Conversions
B2B Marketing

Everyone knows you need to include forms on your website to capture leads. But, it’s not enough to just slap a few form fields on your landing pages and call it a day. If you want your forms to convert, and convert consistently, you need a thorough web form optimization strategy. Believe it or not, […]

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